Yahoo buys electric business platform Lexity

Source: Internet
Author: User
Keywords Electric Business Yahoo
Tags advertising advertising technology application based business business application electric business electric business platform

According to AllThingsD News, Yahoo is about to complete the Electronic Business application Platform Lexity acquisition, the amount of the acquisition is temporarily no news. But if the news is true, Yahoo is expected to "recall" one of its own generals: Lexity's CEO and founder Amit Kumar, who worked in Yahoo for years, focuses on search and semantic based advertising technology, search optimization tools Monkey is one of his works on Yahoo. After saying goodbye to Yahoo, Kumar joined the semantic-based advertising firm Dapper, which was acquired by Yahoo.

Then, Kumar left Yahoo and in 2009 founded Lexity, according to its official website, lexity "The application can help businesses improve customer access, retention and monetization effects." Lexity has received 6 million of dollars in Angel Investments, including Esther Dyson,joshua Schachter,vish Makhijani and Ash Patel, as well as spark Capital,true Ventures and 500 Startups and other investment institutions.

If Yahoo's takeover of Lexity is finally completed, the deal will be the 19th acquisition of the Shopaholic MUI, followed by 18 acquisitions:

Stamped, on the Air,, alike, Jybe, Summly, Astrid, milewise, go Poll go, Lokistudios, Tumblr, Ghostbird, Rondee, Bignoggins, Qwiki, Xobni, admovate, intellectual extension tongda.

As we mentioned in yesterday's article on Yahoo's takeover strategy: "While these initiatives may not lead to new, bold commercial plans and product roadmaps, and will not bring Yahoo's core assets to the 21st century, these acquisitions are bringing together some of the necessary ' parts '. ”

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