Z Fresh electricity Business battlefield: Every day Tage net CEO Zhao Minghai

The following is every day Tage network CEO Zhao Minghai attend z-http://www.aliyun.com/zixun/aggregation/19276.html ">club 118th phase Cold chain fresh--electric quotient new battlefield activity speech record."

What exactly does Tage do? That is, the way to use the Internet, in the CAC mode, is the Community support agriculture. How is tage a way to achieve it? Basically is the use of e-commerce this technical advantage, and then coupled with the current professional partners, Beijing more than 200 pick-up point model, for the urban white-collar to provide some can afford the Beijing suburb natural assured high-quality ingredients.

We are based on the production plan of the order, is the order of agriculture, we have a certain customer after their order demand, and then we provide to our farms, when planting on the farm, we will be with the farm to plan this year's planting plan, how many kilograms of tomatoes, how many acres, planning out. We will concentrate on the month and season package and then give it to the farmer so that he can grow it.

Beijing Suburban high quality agricultural products, a concept is to eat in the local, eat in the season. Consumers in order to find safe food, and farmers share the risk of sharing the benefits, this is the essence of CSA. Farmers use cultivation and aquaculture to provide fresh and high-quality food. As we continue to grow in size, to achieve a true sense of the docking of the vegetable garden to the table, on the one hand, the community customers, the other one is the Beijing suburbs some of the quality of small and medium-sized farms, as customers continue to increase, we will continue to allow more suppliers and small farms add in.

Second, we use a subscription-type service to the month, quarter, or even the year, recommended procurement plans, convenient, habit formation, stable demand, professional matching recommendations.

We go from farm to sorting center to pick-up point. Pick-up point to the customer's home, either door-to-door, or from the Tage 90% customers use is to mention. Now Tage's own store, in Beijing has more than 200, we adopt the whole cold chain to control, better point, everyone in the office during the day, or at home to accept delivery, communication costs relatively high, we are all using night distribution, often at 1 o'clock in the morning to 5 o'clock, All of our customers ' goods can be put up to more than 200 pick-up points.

At present, these suppliers have some customers, Tage just set up the time, is the choice of such small and medium-sized farms, some of their customers due to see the Tage this model, and then transformed into a tage model, just beginning is a single, Tage online shopping, only to buy milk and vegetables, through constant repeated to experience later, Found this model relatively good, so also began to buy vegetables, or buy meat. The final form Tage win circle, with farms, suppliers win.

Tage is how to rely on local convenience store network to let food producers and consumers directly docking it? Traditional retail mode basically from farmer to local vegetable retailer, then to the origin of the distribution market, to the distribution market, and then to consumers, Tage reduced more than two links, producers to the Tage distribution center, and then distribution to the community pick-up point, and then to consumers. The aforementioned we are now in the business of the super, or in most homes with organic high-quality vegetables, about 200,000 Jin, because Tage this link, cut off the middle of at least two links, if it is high-quality cultivation, the average of 3-4 yuan of vegetables, in the business super inside due to each circulation link, a catty in 20 yuan, Tage This pattern comes out basically at 10 yuan. With the farm order type of cooperation, with the increase in customer volume, the future of the ideal price of 7-8 yuan, but also in the real sense of the realization of the urban white-collar can afford them to buy the rest assured food.

Tage is a localized community customer base, followed by a subscription-style service, plus b2b,2c logistics. O2O's operating structure, which revolves around the transformation of the logistics, around the user's goods, online user identification and search, we will encourage him to try to buy and experience, we have to optimize the order and payment process flow through the pick-up and delivery process optimization, and finally look at the after-sale satisfaction, encourage sharing, prompting him to continue next time.

Sales and promotion, at present to see Tage from the line to now more than a year since, there is no real sense to spend money to do some promotion, is currently mainly doing is the official website, there are word-of-mouth publicity, there are some communities, and then search. The channel has just opened Taobao.

Tage This project is launched after the Spring festival in 12, really online May 12, to this May, almost on-line for a whole year, we are doing a thing, that is, product verification phase, we have a full range of assessment and summary, Tage this overall model is to be recognized by customers, we gradually in the planning, Product validation passed, and then into the second phase of Tage, that is, the sales verification phase.

13 from May to November, Tage entered the sales certification phase, February we want to first sprint, to see through the current sales certification phase to determine the direction and channels, and then increase investment, see whether it can reach the monthly sales 2 million. 14 on this solid foundation, there are some categories of expansion.