Zhoshi: An exploration of luxury goods network

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Zhoshi:

Before going abroad, I am a bank project in HP, is a very good sales business of large clients. After studying in the United States, I joined a real estate trading company, responsible for Internet product design, but also witnessed the growth of the Amazon, since then determined to do the electricity business.

Back in 2005, I found that the electrical business has been very burning money, then start from the background service, founded the tracker company, dedicated to the bank to do credit cards, online mall, such as the overall solution; also founded the booth Online, to the catering enterprises to do background customer relationship management.

In helping the bank to build the online mall, I was surprised to find that, and Taobao only one hundred or two hundred yuan per unit price compared to the Bank online mall customer price is as high as 3500 yuan, consumers are willing to spend thousands of yuan on the Internet to buy large electrical appliances, and even diamond jewelry. This shows that the domestic has a group of consumers to pursue quality. They advocate happy life, like high-quality, fashionable but affordable goods. This idea, I call it "light luxury".

2011 I founded the Still goods network, is committed to doing light luxury, from clothing, shoes, bags three categories start. I have been prepared for the long-term resistance-high-end goods need to be raised, just like the new light under the line of heaven and earth, although now so prosperous, the first three years is very difficult.

As a luxury online channel, it is very difficult to get brand authorization at first. Fortunately we are not anxious, one by one to patiently negotiate. In fact, there are many luxury brands abroad, due to enter China too late has not been recognized. We invite them to do brand building together to help them work with fashion magazines to build a long-term symbiotic ecological environment. Our sincerity gradually touched them, Sergio Rossi, DVF, Stuart Weitzman, DKNY, these luxury brands have given us authorization.

I think the luxury goods dealers have to win the users, End-to-end consumer experience is necessary, still product network can not be like Taobao, Cat and other electric business platform, just the mass of goods piled up, but to help consumers to filter out suitable for their goods, which decided that the goods net can only go buy hand procurement system. It is no exaggeration to say that the goods online every clothing and shoes, are our buyers try to wear out.

At first we had some inexperience, such as entering a luxury goods of 10 million yuan, it took a year to clear out the inventory. Later, most of the buyers we looked for were Chinese people with overseas backgrounds who knew both the nature of the luxuries and what the domestic consumers wanted. This year, our Vice-President, Winnie, introduced ash slopes and sneakers that were sold crazy online. In the Shang product network, such as Winnie is responsible for procurement of the Vice President has 4, they lead more than 30 people's buying team, the annual shuttle in the global four fashion week, according to their familiar areas of procurement of different luxury, and then with the modeling team to finalize the matching program. We also intend to provide consumers with "modelling consumption" services, a year to do 1000 different models, with different brands, different price of a single product to make the whole body collocation. In the future, consumers are no longer paying for the goods online, they are buying their favorite matches.

At home and abroad over the years, I found that countries with low levels of economic development, luxury prices are higher. I would like to through the still goods network "light Luxury", change this unreasonable phenomenon, so that more consumers at reasonable prices, enjoy good design and good quality.