Consumer Trends

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Double 11 highlights seven major consumer trends, and Z generation leads consumer spending

Yang Jian, deputy dean of the Alibaba Research Institute, released the report "Attack, Z Generation". According to the report, in 2017, the first generation of Z, who entered the main consumer age, showed strong spending power. The Z generation leads the new wave of consumption, enjoys in consumption, creates in consumption, grows in consumption, and purchases a unique and beautiful life belonging to the Z generation.

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