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Retail Event

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China's Singles' Day smashes retail records with $33 billion in 24 hours
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After Singles Day became widespread in China it became a retail event heavily promoted by online marketplace Alibaba.com, which trademarked the term "Double 11" in 2012 and threatened legal action against media outlets that accepted advertising from competitors using the term.

What is Singles Day?
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While Black Friday and Cyber Monday get all the attention in the U.S., China's Singles Day puts them both to shame. Last year, more items were bought during the 24 hours of Singles Day than the entire combined Black Friday and Cyber Monday sales in the states.

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