Analysis of electric business fresh net

Located in the fashion shopping community's fresh Web , the Web site from the two-year popular concept of community-based E-commerce, through the community to guide user interaction, so that users consume.

This pattern in the domestic increasingly popular, such as Mushroom street, beautiful said such as shopping sharing site, is based on the microblogging sharing model. The effect of microblogging propagation is extremely fast , but all not deep enough information, in this way the quality of dress collocation is also a little low.

The fresh NET uses the light blog +pinterest This kind of similar shopping picture browsing pattern, takes the attention person as the foundation, has increased to the interest or the hobby attention, lets the user in does the fashion trend sharing time, simultaneously sees with the personal interest hobby related high quality clothing collocation.

Suppose there is such a scene, when you attend a party, do not know how to mix to stand out, all kinds of perceptual and rational choice to confuse you. For the user to choose, purchase to provide enough help and reliable basis. This is the new network used to solve the problem of users, and the introduction of unique situational search.

Multiple functions

Learning collocation: According to the daily life, set up a number of costumes with the scene, by the user to choose to understand the different situation of clothing collocation. From the content, it is mainly the content produced by the user's own contribution, and to find the baby column to do interoperability. From a structural perspective, the situation includes different people, regions, occasions, time, etc.

Looking for the baby: users according to the type of clothing, brand, color and price, through different combinations and filtering, active or passive for users to search or recommend a series of matching or apparel, for users to choose the appropriate for their purchase reference.

Go shopping: To provide users with high-quality drying and collocation, including the user generated hot tags, selected topics, talent and day-to-day operations activities.

Attention: Focus on people, labels, brands, interests, can always see the attention of the dynamic.

Like: Their favorite collocation, drying goods, lightweight collection, by liking can affect user story search results.

Shopping sharing: You can add for the collocation such as purchase location, price, brand and other shopping channel information, wired on the link and online merchant two ways

Mobile client, and Web content is more consistent, can be photographed by mobile phone sharing shopping, will be a mobile phone client advantage.

Business model

At present, we generally agree with the way is the combination of e-commerce, through shopping rebate and advertising. Shopping rebate is the value-added services after shopping, users are not very good for the return of shopping, advertising is the normal business model. Brand Marketing promotion and offline merchant cooperation is a new business model with development potential.

Similar sites in the country where there are visitors, beautiful said, Mushroom Street, Taobao wow, NetEase istyle, my fan, MI, stroll, love match. The above sites are trendy costumes with the theme of shopping to share the community, there are on the basis of the electric business, there are similar apparel magazine online version. The main purpose is to attract users ' attention and improve the conversion rate of users ' shopping. Most of the female consumption is perceptual, only in the price, with comparison and guidance, can not meet the majority of women's needs, the most simple way to give users the most beautiful vision, the heart to enjoy and reliable advice.

How to attract loyal user groups

This type of site is mainly UGC, users are more willing to see and lightweight sharing, drying goods collocation, the cost of sharing relatively high, if the solution UGC problem, is the key factor in the development of the website. Web site because there is shopping to share the guide elements, easy to attract customers and consumer-to-consumer sellers, need to ensure that the site will not be the direction of these users

How to achieve the situation collocation

The key to the situation is to give the user the right situation, and constantly update. Dress up for different situations, need to complete through the thesaurus, conventional synonyms, synonyms can meet the day-to-day shopping search, scene search on the basis of this word base, need to increase the context based on the word thesaurus, in order to ensure data accuracy, or need to do according to different scenarios to do keyword filtering. Thesaurus sorting will be a long and hard work. But as time accumulates, it is likely to be a core competitive product.

Situational shopping collocation, different from the previous price-oriented comparison model, but also different from comments and evaluation of the model, more through interaction between people and selective search, increased the subjective awareness, teaching the past search more humane, more perceptual. Only a better integration with the business model of sustainable development, will be more and more valuable, the way to go is still very long.