Big data triggers new competing tides

In recent years, flat-screen TV industry competition in the trend of Cross-border integration is no longer simply limited to color TV manufacturers or content providers, but the hardware, software, content, services equal to the integration of the ecological circle between the competition. At the same time, industry forecasts, intelligent white electricity, intelligent small household appliances, smart wearable products in the rapid development in 2014, will let the entire household electrical appliances industry ushered in the "big intelligence" era, and will accelerate the entire household appliance industry, and large data is its key.

Large data accelerates the competition of intelligent home appliances industry (figure)

Home Internet system has been preliminarily established

At present, "big intelligence" means its product development and manufacturing is towards the "high-end intelligent technology, intelligence control function diversification, intelligent product Category enrichment" direction. This year, TCL, Changhong, Hisense several major domestic appliances leading enterprises not only in the field of intelligent television continue to show their fists, but also the development and application of intelligent technology to its white electricity category tilt. This is not only conducive to the development of intelligent television than the relatively slow speed of the intelligent white products, but also marks the future of smart home appliances will gradually from the concept of speculation to a product competitiveness of the competition between companies.

It is reported that "big intelligence" also involves the whole industrial chain upstream and downstream strategic layout, intelligent coordination, information resources reorganization and sharing, and many other aspects. At present, people-centered, mobile phones and other mobile devices for intelligent control terminals, connecting televisions, air-conditioning, refrigerators and other smart home appliances terminal products, to network communication, information sharing, high synergy as the main characteristics of the home Internet system has been preliminarily established. Mainstream home appliance brands are trying to focus on manufacturing, sales, such as one of the single enterprise, to provide users with products as the core of a series of resources and services of the all-round enterprise.

Consumer new ecological targeting precision marketing

In the era of "big intelligence", the promotion of user status has become a real problem faced by many industries, including home appliance field. According to the China Electronic Chamber of Commerce Consumer Electronics Survey Office data show that the current smart television product market awareness has reached 96%, permeability is expected to be close to 50%. But the consumer feedback is not so optimistic based on the complexity of the intelligent operating system and its inability to update regularly, the cumbersome way of intellectual control and the low activation rate of content applications.

Many in the industry agree that "rob the Internet content consumption Portal" for the development of intelligent TV industry, but any entrance is based on a certain amount of users. Therefore, this year many enterprises have been more focused on how to improve the real user experience at the same time to bring innovation value to the enterprise itself.

China Electronic Chamber of Commerce Deputy Secretary-General, home appliance expert Lu Xianbo pointed out that in the product homogeneity of today, relying on scientific and technological progress "function-driven" appliance enterprises also need to take into account "brand-driven". When marketers turn from a leader to a leader, a consumer becomes a participant from a bystander, a user's involvement and maintenance of a user relationship is sometimes more important than the product's exposure. Therefore, in the "Big intelligent" era of home appliances industry, the service chain, information chain and content chain based on product construction will ultimately guide the user experience.

Intelligent acceleration of industry concurrence

Last year, the white power leader Haier United day cat through large data analysis of user preferences, the first time in the industry to introduce a large number of personalized home appliances pre-sale activities. And Changhong, Tcl in the black and white electricity products based on the core technology, through the Internet, large data, cloud computing and other technologies, to upgrade and manage existing applications. A variety of massive data resources will be pooled in the enterprise's cloud data platform, and ultimately realize the value of the data resources of the enterprise reverse effect on the user's effect.

The land edge Wave expresses, "big intelligence" era, whether the appliance enterprise will perform such as Bat (Baidu, Alibaba, Tencent) camp three big giants in the O2O domain "the resource robs" still waits to wait and see, but can affirm the data must be the future merchant competes the key. Home Internet as a platform for home appliance terminals to seize the living data, after classification and collation, through the information sharing channel will quickly transfer and spread the data, and then for more businesses to provide data resources services. Of course, the premise of enterprises to dig bokhary data is to build a unified standard cloud control platform to achieve a true sense of mutual compatibility, create a good external environment.