China's mobile power will soon enter a rapid development period

Absrtact: Our correspondent Cao Yuanyuan Shenzhen reported that China's mobile power immediately to enter a rapid development period, in this field for nearly 11 years of Sun Zhengwei, based on their own experience and market status, to the 21st century economic reporter to describe this reporter Cao Yuanyuan shenzhen report


see China's mobile power immediately to enter a rapid development period, in this field for nearly 11 years of Sun Zhengwei, according to their own experience and market status, to the 21st century economic reporter to describe the future development of mobile power: "With the introduction of future industry standards, And the crackdown on counterfeit shanzhai means more stringent, the industry is ushered in a larger shuffle. ”





in the tide of the Times, Sun Zhengwei hope in the wave of retreat, his company is not by waves killed in the beach, he founded Shenzhen Electronics Technology Co., Ltd. (hereinafter called "Topper Electronic") is also looking for a new direction.





at the same time, in Shenzhen Huaqiang North, has been in the mobile power industry, but stay in the cottage, low-end level of old Liu, its small companies in a period of time after the rise, now entered the "poor profit" dilemma.





These two grassroots entrepreneurs, they are standing in the mobile power industry crossroads, the choice is to go straight or turning.





Academics Mobile Power Market





Perhaps you have not noticed, you each open 10 pages, which half of the Web page floating ads may be playing "home generation processing mobile power" and other logos. In Baidu Search, can find more to attract mobile power home processing ads, these advertising words are playing "small investment can do mobile power plant owners", "set up factories at home, managed-type cooperation workshop, production and marketing worry-free" and so on, which also gave the unknown people in the investment caused a big trouble.





, a family factory or small workshop, or a slightly larger manufacturer of mobile power supplies, is ubiquitous in Shenzhen.





public data show that 2013 China Mobile power Market overall sales of more than 30 million units, product brand hundreds of mobile power supply manufacturers nearly 5,000. And with the rapid growth of smartphone sales, the mobile power market also has a big increase in space.





As an entrepreneur, Lao Liu in the past few years in Shanghai, Beijing and other mega-cities, and finally Shenzhen as its development base. In his view, Shenzhen has a strong entrepreneurial environment, and "contacts around the people are very dynamic and motivated, Shenzhen and the surrounding area it related to the supporting industry is very complete." ”





Lao Liu to the 21st century Economic report reporter recalls, if you have a good idea, then you can assemble a new product in a short time, and this product can use accessories can be found in Huaqiang North, and the price is not expensive.





a few years ago, the mobile power industry had just sprung up. The time cost of looking for supporting industries and the cost of accessories is not high, such a low production threshold of the product, the entrepreneur's financial and material resources and not too high demand, so does not need much financial and material resources.





also in Huaqiang North do it product sales old Liu, this smell the mobile power future business value. He resolutely and friends to chip into the field of mobile power subdivision-circuit board.





the first two years, Old Liu's small company is not a good business. The profit margins of small companies are also considerable, depending on the availability of circuit boards for Shanzhai OEM products. But it didn't.





years, China's mobile power market development trend is crazy. A variety of mobile power is listed, high imitation goods, Shanzhai, a variety of substandard products, not qualified mobile power charge explosion accidents occur frequently, the entire mobile power market has caused a great impact.





and with the gradual improvement of industry standards and the attack on the cottage products more and more big, old Liu such a small company quickly into trouble. "This year's order growth is starting to slow, and even worse, it is now pathetic for every single profit." ”





Lao Liu knows that without the support of a strong financial and technical team, his circuit board business will soon be replaced by a more large-scale company. While maintaining the company's operations, he started his own new entrepreneurial path and is currently trying to find opportunities in the area of wearable equipment.





toward the high-end





with the continuous refinement of industry standards, and the fight against piracy, some have no financial and technical strength of the mobile power companies are beginning in this round of shuffle to exit.





At the beginning of the year, Lao Liu's several friends who have been doing mobile power business have left the industry. For example, the former under his influence into the mobile power industry friend Xiao Wang, with the industry increasingly depressed, has taken a decisive step in the beginning of the year, and now in the development and promotion of a similar intelligent home entertainment terminal products. And old Liu admits oneself should also not insist too long.





has the exit, but also has the stick.





with the continuous progress of the industry, the price of each part of the mobile power supply has been very transparent. If you want to ensure higher profits, there are only two ways to go, one is shoddy, the production of inferior products to serve as a qualified product sales, and bear the illegal costs. Another is to move up the end of the line and improve the bargaining power of the product in the industry.





distance from Huaqiang North University about 30 kilometers of Baoan Ka Anda Science Park topper Electronics company doorway, often filled with candidates to apply for the workers. "We are transforming the production line to meet the needs of the rapid development of the future enterprise." "Just put down the order phone topper Electronic general manager Sun Zhengwei to the 21st century Economic Report reporter introduction company."





at present, Topper Electronics under the "small two" this brand, has been in the "fruit Powder" circle has won a higher degree of concern. At the end of August this year, a "fruit powder feast" called the 2014 Digital World Asia Exposition held. As the world's largest peripheral apple, accessories display platform and the Apple industry chain event, this exhibition is increasingly favored by the vast number of mobile phone manufacturers around.




During the
exposition, as "Apple famous accessories manufacturer" Topper Electronics, its iPhone6 for the "Electricity small two" new "Feng 6" range under the "Best Power Design" award.





"At present, the company has identified the transition to high-end products strategy. For Apple's two new handsets, we will launch a matching product that will be officially marketed at the end of September. "Sun Zhengwei to the 21st century economic reporting reporter frankly, the transformation process is sure to the company's capacity and revenue will have a certain impact, this year," Electricity small two "charge PO sales may fall about 50%," but I believe that many products after the formation of differentiation, the market will naturally return. "





Champ Consulting Electronics industry analyst in the 21st century Economic report reporter interviewed, said China Mobile power market space is huge, with investment value. Investors should be based on the quality and safety of products, relying on modern technology, and strive to build corporate brand.





Standardize the industry with the standard, with self-discipline backing "quality"




Zeng, chief operating officer of
Electronics, said in an interview with the 21st century economic reporter, at present, online sales of Low-cost mobile power products, are basically through the use of two flashlight core or inferior batteries, virtual standard core capacity, the public mold shell, no protection of the performance of the circuit and other production, to obtain profits.





However, due to the frequent occurrence of bad-quality mobile power explosion accidents, the promotion of network propaganda and the enhancement of product safety concern, consumers have a better understanding of mobile power supply and higher requirements for product quality. He thinks 60% of mobile power suppliers will disappear in the next two years. On the other hand, this year and two years, the development of mobile power products industry standards, regulation of the market is increasingly strong voice.





But some industry insiders pointed out that some small manufacturers can only through the production and sale of low-quality unsecured mobile power to survive, such a large number of manufacturers, even with the industry standards, it is difficult to effectively monitor.





"I think the mobile power manufacturer's self-discipline is the key. Zeng points out that self-discipline is more important than heteronomy. "From the current situation of the mobile power industry. A technical standard can not solve the main contradiction, the standard is only to measure a company's product development and quality standards, is a technical standard, a product standard, rather than market standards. Many products are created by market demand, so market standards are the focus we need to focus on and guide. "he said.