Content marketing in the form of what are several

From my current experience, we typically use three main approaches to content marketing, namely, three forms of content marketing. When someone asks me questions about content marketing , I would say so under normal circumstances: "Why do you want to do content marketing, you have to figure out what is your purpose?" After figuring out the problem, you You can choose the most suitable for your content marketing.

If you have not figured out why you did this then you will not be able to judge whether or not you have succeeded in this matter.

Method one: increase traffic

Among the three forms of content marketing, increasing traffic is one of the most widely adopted methods. Use content marketing to increase traffic to your site, and you need to focus on creating compelling article titles, focusing on current trends and popular topics, seeking awareness, forwarding your articles, influential people recommending you on your blog Website, and make it easy for readers to share what you post.

Each of these ways of content marketing requires you to focus on different areas and for this reason I recommend that you have to know what content marketing is being used. Otherwise, it is very likely that after a few months of hard work, you suddenly realize that all previous work was wrong and you certainly do not want to get into this situation.

Because increasing traffic is a very broad concept, it means that what you're after is as much eyeball as you can. If you want to increase traffic, you should not focus on pursuing the "target audience," but instead should focus on attracting "all audiences." I used to post blogs on the Hacker News platform to increase my website traffic. The reason I chose here is not because there are my target users here, but because there are so many users on this platform that my articles reach as many readers as I can.

This lack of precision marketing, but this does not mean that this is an inefficient marketing. What it uses is a "catch-all" approach; the more traffic you get, the more likely it is to reach out to people who love your content. This part of the user will most likely be transformed into your core audience in the future.

One thing you need to keep in mind is that traffic is often turbulent for some unknown reason and some uncontrollable factors. For example, a well-known blogger forwards your article, or one of your articles suddenly infects all around you, who are forwarding. This time there is a surge in traffic to your site, but that does not mean that your site will receive so much traffic over the long term.

For this reason, I usually count traffic by the average. If you look at the traffic, you find that your traffic averages have risen over the past few months, which most likely means that your efforts have paid off. Do not be happy because of a rising traffic on a particular day. Do not be frustrated by a drop in traffic for a particular week. What you need to focus on is traffic flow over a longer period of time.

Method two: to establish a sense of presence and trust

Rand Fishkin, founder of Moz, gave a talk on content marketing a few years ago, and his speech made me a lot of rewards.

He believes content should not be directly translated into sales, but should be used to build a sense of presence, love and trust with audiences. When you try to establish a harmonious relationship with your audience, you actually have a relationship with not just the current audience, but with other people around them as well. They will introduce you and your product to others around you. When a product is recommended by friends around, people will naturally produce a good first impression of this product.

Yes, the relationship you build with your audience can be harder to measure and measure than traffic and registrations. However, the intangible assets brought by such content marketing often play an important role. And actually you can measure this relationship in some ways. Such as returning visitors, fans on social media, blogging platforms, social media, and the number of times your forums refer to your product, all of which represent the level of consumer preference for your product.

If you want to use this form of content marketing, you should not be concerned with the amount of content, but rather with the quality of the content, and you want to provide the audience with practical, reliable, high quality and unique content. When people first come into contact with content marketing, they often find themselves missing high-quality content, so we ignore the quality of the content and instead post regular content that all of our competitors are posting. You know, this will not only help you build trust with the audience, but will also make you lose the existing audience. You want to avoid harsh, homogenization of the serious content. If there is no good content, instead of using low-quality content instead, not as good as hair.

Method three: increase the conversion rate

Among the three forms of content marketing, increasing conversions is the most specific one. The goal of this form is usually for the reader to register, such as registering your software product, subscribing to your email, or buying a hardware product. The job of increasing conversions is a bit like optimizing the landing page and optimizing the registration (or buying) process.

In all three of these ways, increasing conversions is one I do not like most, and I do not recommend companies using this type of content marketing approach. Because the conversion rate in the field of marketing optimization, is a short-term behavior. The content marketing itself, is a long-term marketing approach to marketing, its goal is to gradually accumulate the number of customers for you.

If you want to use this approach to content marketing, you need to focus on a few things: showing how satisfied your current customers are with your social media, chasing those most likely to buy your product and spending a lot of time View conversion numbers, design web layout, user-friendly one-click purchase. This is a bit like a soft copy of a product: what you're posting is content, and you're obviously marketing it.

Choose your own way

You can mix these three approaches, but you have to figure out what content marketing is your top marketing and strategy for content based on it. In addition, when you choose a content marketing approach, you should pay attention to the corresponding data to measure their marketing effectiveness.