Development of self-paced ROM Tencent

Recently, Tencent have to start a separate mobile phone ROM! And this mobile phone ROM is to WeChat and pay, so that old friends Alibaba, Baidu can be more convenient for further contention.

According to the related news and information, starting from April, Ma took the initiative to lay out another autonomous ROM system. The target is based on the WeChat and payment system. Tencent's mobile application system was opened to compete with Baidu and Ali for the entrance of mobile terminal.

Tencent's new autonomous ROM in the end what kind of it?

According to the person concerned, the company has now re-started the formation of an autonomous ROM team that includes staffing from various product lines as well as external recruitment at locations in Wuhan and Dalian.

In addition, Tencent in 2013 December has injected Android third-party ROM development team CyanogenMod, seeking its landing in the Chinese market and cooperation. Recently, Tencent also injected mobile phone solutions and foundry Sai Long communications, to provide hardware design and ODM foundry.

Even the cable operator disclosed that Ma Huateng made the following remarks at an internal conference:

1, in addition to WeChat, Tencent each product line in the mobile terminal layout and corporate strategy far.

2, Alibaba Cloud OS, Baidu Cloud OS are committed to creating a combination of hardware and software mobile portal, but the strategy and implementation is too stupid (Khan, this criticism a bit exposed), Tencent should seize this opportunity.

3, Ma Huateng hope to create a semi-closed system, the current scattered mobile applications packaged with WeChat and payment system integration.

4, Customized by the foundry, built in the mobile phone market less than one thousand yuan, and to other mobile phone manufacturers using Tencent's independent ROM subsidies and assistance to promote.

It is said that the customized mobile phone based on Tencent's autonomous ROM will be launched in the end of 2014 or the first quarter of 2015.

Tencent repeated and tangled

However, the Eight Sisters feel that for Ma and Tencent executives, in recent years has been in a self-reliance ROM and tangled and repeated state, the re-layout of the autonomous ROM effect is still worth watching.

In fact, as early as 2011, Tencent has lead the other Internet companies launched the QQ-Service platform, integrating mobile QQ, mobile browser, mobile QQ space, mobile Weibo and other Tencent business. In addition to cooperating with Huawei to launch QQ-Service mobile phones, China Telecom also worked with Tencent to jointly launch 6 "Tianyi QQ smartphones" jointly with handset manufacturers. Just as mobile phone companies and other Internet companies were researching Tencent, QQ-Service was terminated at Tencent because it gave way to another project that was more promising at the time-the custom ROM "Tita."

After integrating inter-departmental resources and personnel, Tencent launched a customized ROM based on the Android 4.0 operating system in April 2012 and named it Tita. Tencent internal interpretation from the transliteration "tap", a symbol of light, simple, Tita's goal is to provide users the most brisk mobile phone ROM products. After a constant iteration of iterations, Tita began to mature and supported several handset models such as the Nexus S, the Samsung Galaxy Nexus and the i9100, and Tencent set up a dedicated flashing tool for users' convenience and even ROM.

However, like QQ-Service, Tita is doomed to short-lived. After Tita launched in less than three months, Liu Chengmin, then senior executive vice president of Tencent, publicly announced at the 2012 Mobile Internet Forum held by China Telecom: "Many of Tencent's services are not well-established, so it is not yet decided whether or not to make a mobile phone" . Tita's fate followed this industry's attention.

In the third quarter of 2012, after Tencent acquired Brush Genius and deployed a mobile distribution channel, the urgency for the demand for autonomous ROM dropped again. The Tita team subsequently announced the dissolution in early 2013. Most of the employees left and the rest were transferred to other departments such as mobile browsers. In June 2013, Ma joined the Tianyi Mobile Trade Fair 2013 in Guangzhou to publicly declare that "Tencent will not apply for a virtual operator without a mobile phone II" and once again put a conclusion on the Tita project.

So, hard and soft combination, Ma this time to persist in the end it?

Now it is 2014, in addition to Tencent, Baidu, Alibaba, 360 are widely into the hardware + software mobile Internet new model competition.

Alibaba injection by the Shanghai Green Orange mobile phone to strengthen Alisan OS ecosystem, layout mobile terminal market again. Baidu by injecting Shenzhen one hundred percent of mobile phones, restructuring Baidu cloud OS, to create a new mobile ecosystem. In particular, millet entered the rapid growth period, the family layout, games, cloud services come full blossom, but also aggravated Tencent's concerns.

It now appears that through the injection of CyanogenMod, cell phone solutions and OEM communications dragon, Ma is part of the layout ahead of schedule. However, for self-contained ROM has gone through two tangled and repeated Tencent, in this new combination of hardware and software competition in the mobile Internet does not have the first-mover advantage. Ma Huateng still adhere to the end of it? This really is not to say na!