"Pattern year, Fortune night-Grammy Concert" held in Chengdu Sports Center

June 8, "pattern year, Fortune Night-Grammy Superstar Concert" held in Chengdu Sports Center. Bolton, Leo Saillet, Richard Max, soul singer Yulanda Adams, such as dozens of global giants, zuying, Tan, Lang, Joey, Nicholas Tse and other popular Chinese music gathering stars. As the main sponsor of the wealth activity, Chengdu Real estate business pattern Year Holding Group Co., Ltd. (1777.HK) has been heavily invested.

The Chairman of the board, executive Director and CEO June said, let all the stars stay in the hotel, the year fort, take this opportunity to create a pattern of community service brand, is his real purpose.

In the pattern year 2011 began to launch the community service platform, and opens to the colleague. 2012, the Pattern year service platform of the crowd of about 4 million, creating a profit of 50 million yuan, of which 95% from the non-pattern year of the property.

Community service based on large data platform is the June industry. June accounted for a sum of 4 million people a year of total consumption of nearly 50 billion yuan. "50 billion of the cash flow through your door, you do not have a penny, it is not a chance, you are stupid." "June said. He apparently wanted to use the community service platform to intercept the 50 billion in front of his own door.

When other people were doing real estate development in the 2002, June started investing in property, and he said to his colleagues, "the property has become a very amazing business after it has been converted into a community service." Now June said to colleagues: "We have the most terminal distribution system, we have the opportunity to challenge the Internet." ”

June said that the future of the pattern year is a "community service provider". He wants to use the Internet to genetically restructure traditional property companies, turning the physical community into an internet-based platform based on large data.

June said that the traditional property company is "Fire Brigade", serving the object and inhuman, 95% are loss. And his "genetic reorganization" is to allow traditional property companies to transform into a community service provider, everyone's daily consumption, including necessities YOUYANJIANGCU tea, everyone's life and death in the community, to solve the community everyone facing these problems, is the community service provider to solve the first thing.

What products are needed at home (necessities YOUYANJIANGCU tea), mobile apps, or the Internet to enter the "community Service System", the community store will be delivered to the goods, can be online payment system; There are old people in need of care, nanny, or home economics, as long as you need all the services at home, Can be accomplished through this system.

June said: "Only a portion of the system's personal account in advance to save a part of the money, people according to the agreed time to provide the elderly massage, or the transfer of talent to participate in community activities, each participate in a one-time deduction of money." Like Baidu Advertising system, click (Service) to pay.

The second thing a community service platform can do is "community finance": If the owner needs money urgently, or if the bank does not expire regularly, through a professional assessment system, the system can confirm whether to lend someone money.

How can I borrow money through the evaluation system? This depends on the performance of everyone, in good faith, the ability to pay meet the requirements. How does the community service platform know that an owner's honesty and ability to pay are in line with the requirements? Long time large data acquisition.

June think that almost the possibility of bad debts, because ran the monk can not run the temple, the landlord's property in the community inside. For those in the Community rental users, June as long as the strict control, can also limit the rate of bad debts within manageable range.

The third thing a community service platform can do is a small micro-enterprise incubator platform that helps community entrepreneurs do all the tedious things they don't want to do, such as corporate names, registration, annual audits, auditing, legal aid, and other public services, and can also help companies to lure in capital.

The fourth thing a community service platform can do is to support the community, and 90% of China's endowment is done in the community.

June said the community service platform can do a lot of things, such as the breakfast project, each owner before going to work, you can pick up a breakfast, two buns a bag of milk, eat out the matter community service platform is responsible for. Prevent roadside shop unsanitary and so on.

June has many ideas for community service platforms, such as community culture, business boutique hotels, etc.

Mr Ren, the founder of Huawei, previously counted only three categories of consumption: people, corporations (corporate), and government. The community service platform, which is geographically based, provides all the services that are required by the people and enterprises in the region, except for the government, which is too risky.

The business has brought income for the year. The pattern year 2012 annual report shows: The pattern year annual income is about 6.23 billion yuan, realizes the profit about 1.1 billion yuan, among them, the community service platform creates the profit about 50 million yuan.

The Pattern Year community service platform is an open platform, in addition to the pattern year's property, also opens to other property companies. 2012 the Platform service area of 55 million square meters, the service population of about 4 million people, now more than 95% of income from the non-pattern year of the property. June's goal is to serve 40 million people and be the largest community service provider.

Sounds great, but not June a person to see this business, China Resources, Vanke are digging June people. June to the Internet company to dig people, realize all this, need big data, big data talent in internet company.

Large Data Real Estate

For companies of different business types, the use of large data varies. For June, the large data is for the owner portrait, when need loan or other community service, convenient pattern year community service platform based on data making decision.

How is the data collected? June's answer is through the owner's daily behavior, including electricity and water charges, property management fees, parking management fees are on time, is not often to work, these records entered it back to the time, good faith records of the owners, such as someone sick, to borrow more than 30,000 yuan, without guarantee, signed can borrow.

For the newly graduated college tenants, need to buy water heaters, refrigerators, air-conditioning, television and other household appliances, or to buy some other products, add up to almost 30,000 yuan, to provide a stable payroll or more than one year lease, you can borrow 30,000 yuan.

After all the businesses in the community provide services, the community service platform staff will make a return visit, the owner can also through the computer, mobile phone app, or 400 telephone channels to submit their views. Every time the owner interacts with the community platform, it is the process of data collection of the platform to the business and other service providers in the community.

Data acquisition is a long-term accumulation of the process, June revealed that the pattern year from 5 years ago that 2008 began to collect user data. In this platform, the owner, the community life services in the unified active on this platform, will leave all the industry data.

The data accumulation of the community life Service platform is much more complicated than the Internet data accumulation, the Internet only needs cookies to crawl the user browsing, and the community service platform crawls the user's life and work behavior.

Compared with the redundant user browsing data that the cookie crawls, June thinks: The crawl to work, the life behavior, more advantageous to the accurate portrait for the user, more useful. Like Ali Group, June thinks many internet companies crawl through cookies with data waste. Mr. Ma said Ali Group's most valuable asset is data, and June also thinks that the big data accumulated in the pattern year is more valuable than the current property.

Now some communities in Shenzhen, already can through the pattern year Community service app download service to generate orders, through the pattern year payment platform online payment, future will be in more community promotion. June said, the pattern year community service platform is O2O best practice.

June said that the future of this platform will be extremely intelligent, such as know your home a few people, when to buy rice (or other daily necessities), after a certain period of time, the system will remind owners to buy rice by app, avoid "bricks" dilemma. Owners only need to respond to the need, Rice will have 15 minutes to send home, the provision of such services may be within the community, but also may be the Community service platform contracted product suppliers, contracted product providers of goods must be better quality, cheaper.

According to June's plan, the future development is divided into three steps: The first step is the community life service platform; The second step is the electronic business platform; The third step is a large data platform. June said: "When I form this big data, no one can compete with me."

Living in such a community is like having an invisible nanny to follow you at any time. The owner may need to think, do you like it, would you worry about privacy being leaked? June that this is a problem, will "pay a big price" to solve the problem.

1 trillion of the gold mine

June is expected to serve 100 million square metres of housing in 2013, about 1.2 million housing units, about 4 million people. He began to settle accounts: the average community consumption per person in the one or two-line city is 1000 yuan a month, including hydro-coal, daily life, eating and drinking, and Lazarus, which is 12,000 yuan a year, and 4 million people's annual consumption is close to 50 billion.

June said: "50 billion of the cash flow through your door, you do not have a penny, it is not a chance, you are stupid." ”

June future target service over 1 billion square meters, more than 40 million people. He predicted that people's consumption would double at that time, because everyone's income will increase, consumer prices will increase, each person's monthly community consumption of 2000 yuan, 24,000 yuan a year, 40 million people will spend 1 trillion yuan a year.

"1 trillion of the consumption flows through the front door, how much money can be earned?" said June: "If you can get 1% commission, that's 10 billion, get 2%, that's 20 billion." According to the cat model, the 3%-5% commission is 30 billion to 50 billion yuan. ”

Pattern year layout Big data, and not only because of the discovery of the next gold mine, another reason is that real estate development will be changed. June said: "Will be from the golden decade into silver ten years", the industry value density is decreasing.

June a series of data to prove his point: Ren Zhiqiang (Chairman of Huayuan Real Estate) said three years ago that there are 80,000 property developers, at the beginning of this year, only 50,000, disappeared 30,000, is expected in 3-5 years will be reduced by twenty thousand or thirty thousand, only 20,000, industry concentration in the increase in land price rise, artificial in the rise, materials in the rise, Profit margins are falling.

In a word, real estate development can not play the job. What's next? June's goal is to serve, the direction of service is community service. June said that the U.S. service output accounted for the GDP of 70%,80% employment in services, China's service industry output value is 30% of GDP, the future is too imaginative space.