Personal cloud computing landed in bloom: Prop up a blue sky

With the growing smartphone market, the rise of the tablet machine and smart TV in the waiting, with PC, game consoles, Internet media players, as well as the online service system-application stores, online video stores, social networking sites, online gaming center, etc., consumers can in the future through the cable broadband network or mobile broadband network, Establish a personal cloud computing service that is shared, synchronized, backed up and live streaming in a remote setting.

Therefore, as early as July 2010, Microsoft proposed that Windows 7+IE9 +windows Live assembly to build personal cloud computing services, and March 2011 Amazon announced the launch of Cloud Drive and cloud player's personal cloud computing services; May 2011 Google launched Music beta version of the musical cloud computing services; Apple launched its icloud service in the autumn of June this year, as well as Motorola, HP, Dell, RIM, Samsung, LG, Acer, HTC, Asus, Lenovo and Huawei, and joined the "Personal cloud computing services" in different ways, WWDC said.

The meaning of personal cloud computing

The basic concept of personal cloud computing is that consumers can share, store, back up, sync, or stream files, photos, music, video, games, apps, emails, or files within the cloud.

As a result, personal cloud computing can be considered as a hub for virtual PCs, backup systems, media playback servers, information synchronization centers, online print servers, and all networking devices and services. The future, whether through the browser, or the application can access the personal cloud computing services system, to achieve any time, any place, any device, can capture the highest level of cloud computing content.

The fundamental significance of the advent of the personal cloud computing era is that the operating system, which played a key role in the PC era, will become less important as the market becomes the personal cloud computing center across the operating system platform. In other words, the operating system is no longer the most important core platform for cloud computing services, but instead consumers can enjoy the convenience of personal cloud computing through their browsers, or apps.

The future into the main content of personal cloud computing, divided into personal or family, work and entertainment.

Personal online identities, emails, diaries, contact lists, personal privacy documents, calendars, and any personally relevant information can be considered important information.

To avoid loss, many people replicate this information with personal or family privacy to many backups. Due to the information security considerations, many people in the future can be a secondary important information back to the personal cloud computing services system.

Work-related customer and contacts lists, corporate emails, calendars, important issues, and even important documents for individuals in the workplace can be put into the personal cloud computing system in the future.

As for the company's internal key documents related information, is the enterprise internal cloud computing service system, not covered in the personal cloud computing services.

Digital music, digital photos, social media, multimedia films, apps, games and entertainment-related information will all become important components of the personal cloud computing service.

At present, in addition to multimedia films because of the large file capacity, the other gradually become a lot of personal cloud computing services, the necessary support projects.

Personal cloud computing is the third wave of software platform revolution

PC operating systems have been the focus of vendor competition since the 1980 's into the PC era, when Apple's Mac OS or Linux OS did not get much benefit from Microsoft's Windows OS. Therefore, windows can be said to be completely dominant PC operating system development, this is the first wave of software platform changes.

But after 2007, with the advent of smartphones and tablet machines, the focus of vendor competition shifted to the second wave of operational operating system changes.

From iOS, Android OS, Blackberry OS, Windows Phone 7, MeeGo, Chrome OS, QNX OS, and even future Windows 8, this is the market-oriented operating system.

While the Android OS and iOS are now the dominant operational operating system platform, Windows Phone 7 and Windows 8 hope to catch up with it in the next 2-3 years, so Microsoft is likely to take advantage of the power of Windows 8, Pull the Windows Phone platform. For the next 3-5 years, the operational operating system platform becomes the situation of the three-point world.

Due to the advent of the "post-PC" era, the new battlefield of the third Wave software platform spanning PC, TV, smartphone and tablet machine will stand out from the "personal cloud computing", that is to say, the personal cloud computing platform will become a new software platform battlefield for many vendors in the next 10 years.

Personal cloud computing is basically a service across the operating system platform, and while vendors with operating system platforms, such as Apple, Google and Microsoft, have access to the market as a priority, there is no guarantee that they will dominate. So other companies have a chance to get a new day in the personal cloud computing market. Amazon, for example, does not have an operating system platform, but gradually becomes one of the leading manufacturers of the personal cloud computing market.

Therefore, the third wave of software platform changes, will also impact the future competition between manufacturers, but also become the next 10 years the mainstream trend of ICT industry.

Personal Cloud computing Market

In terms of the type of personal cloud computing service currently available on the market, it encompasses a variety of applications (Google Docs, Microsoft Office online), personal cloud computing e-mail systems (Gmail, Yahoo Email and so on), personal cloud computing playback system (Zumocast, Amazon Cloud player) and so on, personal files and file synchronization Update cloud computing Services (Dropbox, Apple ICloud), personal cloud computing backup system.

Due to the variety of types and the market has just sprouted, so the charging model has become the main axis of many manufacturers. At present, subscriber system based on storage space size is a common service for all vendors. As for the charging method, the annual fee of 1 years is the main one.

For example, Apple's icloud service, the general iphone, IPad, IPod, Mac or Windows PC users with itunes, can apply for 5GB of free storage space. After that, based on the size of the storage space, based on the annual fee.

However, there are also many profit-making models that have been popping up in recent years, including a profit-making model for monitoring users ' use of customary systems: through regular monitoring of user habits, conversion to traffic information, opportunities for different vendors or advertisers to promote or discount different consumer behavior, and the profit model of embedded advertising systems, and corporate organizations to buy a large number of personal cloud computing services of the profit model.

According to the estimated 2011 U.S.-wide Personal cloud computing subscriber revenue will be up to $1 billion trillion, and in 2015 to reach the market size of 6.9 billion U.S. dollars. If the revenue from personal cloud computing services is added through other means, it could reach a level of $15 billion in 2015.

Among them, Apple, Google, Micro-soft and Amazon will become the United States to lead the main personal cloud computing services market major manufacturers.

(Responsible editor: The good of the Legacy)