Get a global Mobile solutions provider Golden Gekko's internal projections

Get an internal forecast for the global Mobile solutions provider Golden Gekko. On the basis of studying a large number of leading analyst views, the agency also discussed with Google, Facebook, Microsoft, Apple and a large number of retail financial auto healthcare industry companies to write down the "Ten big trends of the 2015 move". Below is our translation shorthand, Enjoy.

Trend one: Ready to move 3.0 (Get ready for mobile 3.0)

The first generation of mobile App mainly shows "fancy brand and Game"; the second generation is to mobilize existing online services, such as moving a current dealer to a mobile, such as a subscription service like Uber, and a media service like Instagram that creates a mobile-only operation.

But the third generation will be: Make full use of user location, context, behavior and user data, adopt a unique mobile access mode. It also includes a shopping App that offers users the experience of buying a home online, and provides users with the best deals they can find in a physical store, and the experience they need to find something. A good "full channel" user experience requires more than a fast Web site.

Trend two: Smartphone as the internet of Things Control center (Smartphone as the "controlling hub for the" things)

The trend has long since begun, but with countless wearable devices, connecting devices and the Internet of things coming, smartphones have become a control center.

Smart watches, home appliances, home entertainment systems, sensors, smart cars, security, and more are controlled by smartphones and some are still waiting to be controlled. Mind Helix, located in Palo Alto, even allows you to turn discarded smartphones into high-performance home automation/monitoring systems, while another App called Dormi turns your Android smartphone into a baby monitor.

Smart phones are characterized by individuals, moments around, security, enough computing power, and a mature development environment that allows any organization to take advantage of the device. You need to think about how you can use your smartphone as a networked control center for your system and create new revenue, improve your customer experience, become more efficient, or generate new things directly.

Trend III: Mobile Devices as the main tool for content consumption (mobile devices generate the majority of all web browsing and media consumption)

In the 2014, the total length of time that people consumed content through mobile devices accounted for 35%-40% of the total time consuming content through all networks. However, the transaction generated by the move is still very low and accounts for only the 15–20% of all transactions.

We predict that in 2015, the number of transactions generated by mobile devices, including tablets, will surpass the desktop for the first time, with the main drivers being the growth of mobile organic growth, mobile phone panels (big-screen handsets) and the emergence of more mobile sites and services.

Most companies that still rely on PCs to sell things need to re-examine their ways of moving to ensure that the conversion rate is consistent across different independent channels. Again, a fast web site is not enough to provide a good full channel user experience, and retailers need to rethink their mobile shopping usage, their local status and their needs from a geographically based customer perspective.

Trend four: "Mobile phone Flat" rise (Phablets-between smartphones & tablets)

According to IDC forecasts, the screen for the 5.5-7-inch mobile phone tablet (big-screen mobile phone) and smartphone global sales will exceed the tablet computer. By 2018, mobile phones will be the second largest market share in 24.4% and smaller smartphones.

This year, the "mobile phone tablet" breakthrough year, the smartphone screen is becoming bigger and larger, and need developers to adapt to the screen of the App. But consumers are far more comfortable with the equipment and screens, and are still trying to find the answers.

Trend Five: Large data is ubiquitous (becomes integral to all mobile services)

In the past year, almost all companies have started to get big data. But this year, big data is no longer a stand-alone thing, but an integral part of every online and mobile proposition analysis in all trend analysis.

You need to fully collect and use the Insights shown in the data, armed with it to provide more personalized experience, context-aware services, and targeted information, to achieve only one customer "I" the effect of providing services.

Trend VI: Wearable breakout (wearables breakthrough)

Last year, smart watches and wearable devices were widely predicted by the media and analysts, but how many people around you wear these things? Few。

2015, the situation may be a breakthrough, due to the "Apple Watch" and other wearable devices and sensors linked to the combination. These devices will be used, not only because of the usefulness, but also because of the user's popularity and fashion statement needs. We will also see other wearable devices and sensors, including health monitoring and home control equipment.

Trend Seven: Nearables, Sensors & Invisibles

We are surrounded by a tracking of our behavior and health, which are Bluetooth beacons, Wifi hotspots, and other technologies that you won't be able to actively connect to or automatically connect to your phone, such as when you go to a fast-food restaurant with a certain number of visitors.

What products and services are they looking for? How long do you usually keep the log on? How long is the day? What is the usual day of the week? and other Insights.

Now that the hardware is cheap, make sure your mobile team gets the latest equipment and sensors and then tests and understands the opportunities. You have to set aside time and budget to do experiments, evaluate ways to collect customer information from existing WiFi hotspots, and consider adding other types of sensors, such as Bluetooth beacons, to improve data acquisition.

Trend eight: A big leap in healthcare, followed by massive privacy concerns (Healthcare takes a giant mobile leap followed by Evan bigger privacy)

With huge revenue growth and productivity gains, we will continue to see big investments and innovations in the destructive innovation practices of large pharmaceutical companies and medical start-ups, although regulatory rules will remain a hindrance, but lawmakers will work closely with the industry.

The other side, the current consumer field of technology hype, and what doctors want a big gap. Doctors have a general suspicion that useful data, and the extent to which apps can really change behavior, the extent to which technology can help monitor disease, communicate with patients remotely, and aggregate data for analysis. At the same time, data collection also brings huge privacy risks, privacy advocates are very concerned about this, is emphasizing security analysis, which may also lead to new regulation.

Trend Nine: Mobile customer loyalty and mobile payments go Hand-in-hand (mobile Loyalty & Payments go hand in hand)

The 2014 's most successful loyalty and mobile payment App, not from retailers, carriers, financial institutions or equipment manufacturers, but from innovation-driven companies like Starbucks, Amazon and Uber, have successfully integrated payment and loyalty strategies into their services and become part of our daily lives.

In 2014, Starbucks created 90% of mobile payments based on physical locations, which were neither NFC nor Bluetooth, and Starbucks ' success was based on the value of consumer credit card details to Starbucks and the convenience of Starbucks to consumers. And consumers return to the Starbucks brand loyalty benefits.

Apple's payment will be successful as a built-in APP payment in the mobile business world, but as a credit card replacement, the process will still be slow.

According to the 28 principle, your future 80% profit will come from your 20% customers, and the effort of a company to sell one thing to a new user is six times times that of an old customer, and obviously loyalty and payment behavior are closely related.

This means: Step back and think about what makes your client come back and use your service more frequently. Amazon and Starbucks have been super successful in this regard through user testing and data to discover truly user-friendly personal experiences.

Trend x: Mobile development becomes simpler and more complex (mobile Services development becomes easier and a lot more complex)

According to IDC forecasts, enterprise-class mobile APP development will grow by one-fold in 2015, leading companies, including start-ups, to launch a number of new and useful tools, such as cloud-based backend, new cross-platform tools, drag-and-drop development tools and Plug-ins, which all contribute to easier App development.

But does this mean APP development can be faster, cheaper and simpler? No, Android and Windows, new device sizes, security threats, business process modifications, and the development of old back-end systems actually make things more complicated.

For many companies, mobile development projects start as large IT projects, require large teams to complete, and the failure rate rises rapidly.