Giants struggle to support

Absrtact: With the concept of cloud storage increasingly clear, the market has become many practitioners of the land, and Baidu, Huawei, Tencent, 360 and other giants are flocking to join in this piece of blue sea, playing a burning money for channels of the enclosure game. The involvement of the Giants not only intensified the competition

With the concept of cloud storage increasingly clear, the network market has become a competition for many practitioners, and Baidu, Huawei, Tencent, 360 and other giants are flocking to join in this piece of blue Sea, playing a channel of burning money to change the enclosure game. The intervention of the Giants not only intensified the competition, but also made some independent network disk into the loss of large number of users, business a fall of the plight of thousands of miles, struggling to find out where.

Giants struggle to support

Reluctantly braced. "This is rayfile (Fast network disk) in charge of Liang in introducing the current operating conditions of the most mentioned words. Although Rayfile early in 2007 to launch the network disk products, and quickly become the forum and the mainstream choice of the site, with the resources to share and download the huge flow, the rapid network by advertising revenue to live quite moist-the daily average of the page PV reached 4 million. But this peak did not last long, along with Jinshan, Baidu, Huawei, Thunder and other giants have launched a network, their flow fell again.

"Last September, after Baidu launched the network disk two days, our traffic on the play down 20%." Liang reluctantly said, the current flow only the peak of the past 1/8 or so, although they have tried Sina Weibo, Renren, QQ space promotion, but the effect is not obvious.

The decline of the slump, many team members have left, now Liang with only 4 people's team to lead a budget day. "We don't like giants to be able to afford money, to maintain the team and the business can only make money, to make money can only save costs." "When you remove a batch of servers, limit space, reduce bandwidth, and make as many web ads as you can on a Web page, they're just barely profitable."

From the former flourished, to today's embarrassing situation, rayfile represents a number of small and medium network plate decline. When it comes to the way out, Liang more is cautious and wait-and-see, "Baidu Cloud Plate, Huawei Network disk, Thunder fast disk such products can not have been burning money to play, and so the time is ripe or to profit change, we first maintain the current resources and market, in the support of waiting for the opportunity bar." ”

The same with Rayfile, many small and medium-sized network plate is also struggling to change. The head of a mu wo network disk Zhongjianyu told reporters, in order to stabilize user resources and traffic, they took and users divided into AD commissions, users can be downloaded according to the amount of 16~40 yuan/thousands of divided. "Only in the hardware on the investment will be 150,000 yuan, not to a profit, now rather than the first loss of money to circle users, and so on after the industry mature to consider making money." ”

Resource spread between gray edges

In addition to the pressure of hardware costs, the domestic small and medium-sized network in the promotion of resources, is also wandering between the gray edge. An unnamed industry insider, in order to attract traffic and users, some small and medium-sized network operators to take to various websites, forums to publish pornography, pirated software, movies and other resources to download links, and this in the industry has been a commonplace thing. "Generally used this model for six months to a year, the user size can be fixed after the stop, on the one hand, to avoid risk, on the other hand, this promotion, the cost is relatively high. ”

The sharing and publishing of resources has become the most popular reason for many users to use the Internet. And now the network disk is a variety of resources, mixed, and there are some suspected pornography, piracy of undesirable content, although each network has a corresponding set of audit standards, but the implementation of the problem is not small. And this kind of hidden more strong links and resources, it is difficult to strictly regulate it. The industry said that the current network of users upload resources, although there is an audit, "but the upload is easy to circumvent these restrictions, such as changing the filename, change file format. ”

Seeking for fine differentiation and professional outlet

"If you operate according to the early business model, these small and medium sized nets in China will not survive." "Yuanghanrong Technology founder, storage backup and cloud computing experts Guo Hao that the current small and medium-sized network disk function is too single, or the original upload and download mode, and its space and services can not be compared with Baidu network disk such giants." "These internet giants just use cloud disk as a channel for draining users, and they are not looking for profit at the moment, they rarely advertise in their services, and the free initial capacity is also increasing, which makes the user experience more difficult. ”

Indeed, under the impact of giants, such as nano-disk, rayfile, such as small and medium-sized network business has shrunk or even closed. However, there are also independent network disk began to use in the market segments.

"Don't be afraid to compete with giants, the cloud storage market still has a lot of room to grow, if you can rely on cloud storage to do some business innovation, or focus on a particular segment of the opportunity." "115 Network disk CEO Railing Maple told reporters that the internet giant cloud storage to really shape also have to go through the accumulation of technology and users, contrary to the traditional independent network disk in this respect has the cumulative advantage of earlier. 115 network disk is in the cloud storage based on SNS social, mobile internet and other directions, the intention to build "platform-type cloud storage products."

Reporter commentary on the end of the independent network disk

Once upon a time, the forum to download the link from the nano disk, rice plate, excellent egg plate and so quietly into the Huawei network disk, Baidu Cloud disk, Thunder fast disk, and these years hit network disk, now is not disappeared is hastily closed, the remaining few are struggling to support.

When the internet giants do not stare at the cloud storage this piece of blue Sea, the independent network can also rely on selling traffic and advertising to play the wind, and even can rely on the download to make money. But in Baidu, Tencent, Sina, Huawei and other big guys have to compare the initial capacity, regardless of the annual burn tens of millions of funds enclosure situation, the market has already been bleeding.

In the name of free, these giants with the initial capacity, brand, user advantage, successfully dragged the domestic storage market into the "big enterprise" era. Although a number of independent network disk are said to take a differentiated, fine differentiation of the route, but under the Shang, how has the egg? Hard to explore the road, once the Giants have successfully replicated, it is inevitable that the tragedy of the exit.

And foreign Dropbox, Heroku already formed application binding, providing value-added services, such as the diversification of the ecosystem, the domestic cloud storage is still in the initial stage of single, expand the number of users, and the net itself is quite vague profit point, so to stones, explore a mature business model, But if you just rely on burning money to expand the size of users indiscriminately, most of them are playing with fire.