Has the music net: first grasps the user, then enlarges the channel significance

Absrtact: Before doing the music net, Dongxiaojin is the vice president of Qing Ke Group, completes tens of millions of US dollar private equity financing transaction, including Global IELTS, giant School, Love Kang Ambassador, Jiahe, Blogbus, etc. In the 2012, Dongxiaojin started a business and chose the field of child education.

Before doing "have the music net", Dongxiaojin is the vice president of the Qing Ke group, completes the tens of millions of dollar private equity financing transaction, including the global IELTS, the giant school, the love Kang Ambassador, the Jiahe, the Blogbus and so on. In the 2012, Dongxiaojin started a business and chose the field of child education. To be precise, "there is a music network" is specifically targeted at Pre-school children's application search recommended platform.

Online section, there are music recommended products are from the App Store, the first product to do scientific evaluation, and then the 3-6-year-old children's products from the App store included in their own database, parents can be in the music on the Internet to search for their own needs of the application, It is then downloaded directly in the country through a happy system.

Hope to make a strong channel, the children of the application products loaded in, in addition to the music network, many third party vertical channels are doing this attempt. Like the engineer dad, Kiwi, Baby Road, live education, Bicyle, and 91 children's Application Center, as well as the colorful paradise we introduced before and so on. How to do horizontal competition? The difference lies in how to better the user's needs dug out, the content and system to do deep, the first step is how to help parents find more suitable for children, more children welcome child applications.

The domestic mobile App store can be divided into three types: media-search-social. Media portal mode, through the human integration of editors to provide users with the content of the application, the second is the search engine model, through the machine algorithm model, mining and analysis of user behavior data, do accurate matching. such as the application of the ball search, and Pea folder application search, I want to search the app, etc. third, the social relationship model, based on user social relations to do application services to promote the value of social relations to reconstruct mobile application store service chain. Like the Jifeng NET does is based on its community relations mobile applications to share the platform. The current approach between the media and the search engine, and a combination of social elements.

First of all, on the content display, highlighting the combination of games and education means. There are music network in accordance with the Ministry of Education issued by the 3-6-Year-old Children's Education Program classification of the included applications, books and other products to do classification. Parents can set selection criteria for searching. At the same time, increase childcare, parents and other information content.

The next step is to make a scientific assessment of the product and give the parents a clear conclusion. Children's education and pad how to combine, foreign developers including universities have done a lot of systematic research. There are several guidelines for the development of children's app, including the degree of parental participation, interest, richness of content, etc., to make qualitative and quantitative evaluation of products. And do related and similar product recommendations, as well as social media interaction.

In addition, although the product source is the app Store, but the network in the establishment of its own database, the Apple on which Education app first filter, and then through its open interface to put the application down to its own library, users can directly in the Friends of the network download faster. Next, the network will be established through the detection system, at any time to observe the product changes in the App Store. Based on this, Dongxiaojin's vision is to do a lot of in-depth things in the future. For example, to create an account for developers, the future does not need to bring the contents of the Apple Store to show, developers can directly put their products in a happy library, and then the product in the link to the music online to tell users. As a result, developers can get the fastest feedback in the Chinese market.

In short, first seize the user, and then enlarge the meaning of the channel, developers and users to get through, which is the current train of thought. But now the domestic children's app market is still in the early days, 10 million or 20 million yuan per year market share, the developers themselves are not enough or even live hard, third party service road will be more long. However, from overseas developers, you can see that children's application development can be relatively large-scale. And in the domestic, from line to line to do through the channel, the business model will also evolve a lot of other things, like the Beval nets "Amoy bag" this model of Land Rover attempt, there are two rabbit parcel, pull pen box. This will undoubtedly give some confidence to the entrepreneur who serves as a third party for children's apps. Dongxiaojin said, in doing a good job on the basis of online products, there is the next step of the music network training and education institutions combined.

In the past two years, a number of child app developers have fallen, and vertical third-party platforms are still struggling to concentrate support, and have not seen the market's expected explosive growth. The "Colorful Paradise", which was originally introduced to the children's desktop, is also extending to the line. In the country, through the offline and education and training institutions, such as cooperation, the establishment of industry database, or as a breakthrough, or even strategic focus, is to do a lot of children's education applications or platform for the next choice after the construction. What does the domestic children's app market do?