How do fashion websites reshape e-business?

Over the years, I saw my friends dressed better, perhaps because I was getting older and dressed too conservatively. Or perhaps, this is the effect of http://www.aliyun.com/zixun/aggregation/16612.html ">gilt."

The Gilt Groupe website has gained popularity in recent years, offering discounts on a number of products every day, and selling new online products every day, as long as you are registered as a member. Gilt provides services for men, women and children, including the purchase of kitchen items.

One of the business concerns of gilt is fashion. It reflects fashion trends, such as fashion color, style and so on. At present, fashion trend service has become one of its main business.

In the E-commerce market, there is a lot of controversy about whether to require users to register websites. Opponents argue that users should be avoided because they are inherently unwilling to register. If you set up a registration rule, you may lose many potential users.

Gilt requires the user to register. It offers excellent products, and the price is very favorable, but first you must be a member of the site. Of course, to become a member of the website is now not a problem, you can only register to become a member. By demonstrating the value of the purchase experience, a good user relationship can be obtained in the first step.

Similar to the Gilt service model is Mr Porter, which provides users with different clothing and life accessories. These things are very expensive in high-end supermarkets. Through Facebook and Twitter, Porter provides participation services, providing pictures and reviews of new products on a daily basis. More importantly, it carries out thematic discussions on these social networks in the form of an expert, you can ask questions, and others will answer your questions.

Porter does not sell products directly, but it has a high level of interaction with users. If you expect users to buy products every day, you can try interacting with users every day.

The most exciting service offered by fashion websites is the participation in content marketing. It uses movies, music, pictures, and other content, not ads to interact with users. Of course, content needs to be related to the product, but it can also be deeply related to other areas of life. Cladmen is initially working with Esquire to integrate the quality of the magazine's content with its products. This integration has developed an experience that is not only pleasing but also promotes product sales.

This year, content marketing will be promising. Fashion website Practice shows that you can change a marketing approach, provide users with product services, let them know how the product is used, and around this product discussion.

Gilt also uses Klout to develop a program that provides a scoring ranking based on the user's influence in the social marketplace. The higher the score in Klout, the greater the discount you will get in gilt.

Personal influence is to some extent its "social capital". Under certain circumstances, users can exchange real capital with social capital. It can buy discounts with influence. This is feasible for marketers and consumers. A consumer is rewarded for its influence in disseminating information. Marketers can interact with other media by buying space among influential users.

(Original starting on March 9, 2012, compiled: Song XI)