How effective the linkage line under

The application of lbs in check-in seems to have been downhill since last year's heat, and the cuts seem to be losing their enthusiasm for a bunch of medals and quests. Or is the reward not attractive? All know that there are a lot of false attendance, the merchants to their own concessions or discounts to these customers, Is it worth the price? Line offline In addition to lbs, there are other better ways? The answer is course!.

Through lbs and check-in, we can start by looking at what businesses and users need.

1. Business

Sales: Most businesses want to sell their goods or services as much as possible, will probably take discount promotions, membership cards, coupons, gifts and other ways to attract customers back;

Reputation: Most businesses also want to expand their own industry reputation and enhance the impact of the target customers, in order to increase the value of the business itself, but also to bring more customers;

Data: Customers like and do not like what kind of goods and services, off-season and peak season duration, customer patronage business time, the same industry status and development, merchants once acquired these data can be based on their own situation to adopt the relevant strategy adjustment;

Service Promotion: Businesses also want to be able to understand the relevant data and user needs, to improve the quality of services or products or quantity, in order to enhance customer loyalty, the formation of a fixed source.

2. The user

Affordable discounts: From those who are constantly checking in, you can get a free fruit salad at the end of a meal, and it's exciting to be able to get a discount on the behavior when you're shopping.

Honours and medals: in Gowalla or Foursquare, there are a lot of beautifully designed medals, and all sorts of interesting titles that can also show themselves, can get them after a specific and interesting task, which in some way satisfies the user's vanity.

Quality information: Users want to be able to understand the latest business or popular business interests they are interested in, whether there is a recent activity or related products and services recommended.

3. After seeing these needs, I think of some ideas that can satisfy these needs and not necessarily use lbs.

Check-in: First of all, we now know that lbs is a lot of false check-in, when the business offers concessions or discounts, the cost of these costs are always a question of the rate of return, while the merchant can not get the real effective data to their own goods and services to improve. For check-in We can separate the valid check-in and the relative invalid check-in. Now many have appeared to the status of sign in, photo sign-in and many other forms of attendance, in fact, the business can be divided into this type of registration for publicity and promotional registration, this kind of check-in than simple check-in effective, at least the merchant can know how many times the customer to their own promotion behavior, For example now compare the fire to the gourmet sharing website foodspotting. Another type of sign in is the consumer registration, that is, customers in this store to buy what kind of products or services, such attendance can be enough to bring tangible benefits, businesses can also be based on this information and improve their products and services, or the introduction of related activities.

To achieve: In the domestic have to add group buying site is to talk about the next merchant to lay a research and development of their own terminal machine, on this equipment can be improved to be a commodity or service based on the effective way to sign in, if some of the economic fundamentals of the company can shop in the terminal, as long as Sharing machine costs should not be a problem, there are machines more convenient for data statistics and accumulation, or NFC (Near-field communication technology) popularization of the application, there is a low-cost implementation, the user to buy an item, give him a corresponding one-time number of cards, can be integrated online, when the points reached a certain amount, You can exchange points for coupons, gift coupons, etc. online. This mode of operation takes into account the current situation when the merchant does not have any networking terminals. The success of this approach was successful in the United States Zynga and 7-11 cooperation, in 7-11 11 products, bought a special one-time number, go home to the game in exchange for virtual goods. They say the event was a super success, and the ice cream sold more than 50 times times in the past one weeks, which is also true for the country.

Add color: With the business and website line on the basis of online, interesting tasks can not be missing, in addition to the simple check-in or purchase tasks, you can also use the characteristics of the store itself, such as a family of music, can be held in the fishing game, the winner can also get points and in-kind rewards. There are team tasks, such as 3 people together at the weekend to collect the task of folk classic snacks, more personal participation will make the whole task link interesting many, such tasks can be set to refer to the "Travel satellite TV" A call "the speed of" the task of reality TV show. The discovery of new sites and hot spots can produce a lot of leaders, people can also use the form of dig to highlight the quality of users or locations, these characters or hotspots can become high-quality content of the collection point, users can follow people or places, at any time to get the latest information.

These are some simple and interesting ideas, in the process of line of linkage can be applied to a variety of ways, can be applied to High-tech is good, but must understand which or what kinds of methods are most suitable for the target users, careful assessment of resources and environment, tailored, can provide users with a comfortable and convenient user experience, Create more value.