How to promote the festival

Holiday promotions have a favorable authenticity, timeliness, these are easy to make buyers consumption; The festival is also a large increase in traffic, many businesses will promote, so any holiday promotion opportunities shake Dou can't miss.

Where are 30 percent, 50 percent, or even 10 percent of such promotional information can often be seen, small and medium-sized sellers how to hurt, let alone a strict price control distributor.

The key point to solve the problem is: promotion, to create the authenticity of concessions, the transfer of preferential feelings.

Promotional play is the consumer psychology, promotion is to create a favorable feeling to buyers, stimulate buyers desire. Therefore, how to transfer preferential feelings, to create the authenticity of concessions is the focus of the promotion.

In the daily shopping process, we go to serious analysis of their shopping behavior, it is not difficult to find, they think that really enjoy the concessions, will not hesitate to pay; on the contrary, if a store-wide merchandise long-term hit 50 percent, we will have no interest, because we do not think he offers.

The secret of the offer authenticity is:

One, the best promotional excuses--holiday promotions

The festival promotion has the authenticity, the reason is sufficient, first established the buyer to the preferential trust;

In addition, due to each promotion and holiday hook, so one can see that the promotion has timeliness, the buyer's purchase impulse is immediately you stimulated;

Finally, before the festival is often the peak flow, good use of sales will certainly make sales increase.

(a) Festival encyclopedia

1. Festivals of traditional significance

For example: Spring Festival, New Year's Day, Christmas, Valentine's Day, etc.

2. The opportunity brought by the alternating seasons

For example: Spring new, over season clearance, anti-season special promotions, etc.

3. Custom Festivals

For example: Anniversary celebration, wife's birthday, the boss married, and so on

4, Taobao official holiday

For example: Double "11", double "12", etc.

(ii) Classification of festivals--the basis for developing holiday promotion plans

Our small sellers are often 1-2 people to take care of the shop, although know the importance of holiday promotions, but often busy to miss, here is a simple way:

1, find a festival Daquan form, circle with the store has relations with all festivals;

2, the festival corresponding divided into 2 grades;

For example:

(iii) Holiday promotion schedule--good for any promotional reasons

According to the festival promotion plan, find a calendar, the date circle of the holiday plan, effectively remind yourself of any promotional reasons. Every month there are a few modest festivals, it is a good opportunity for promotion. If the relationship with our store is not big, you can change the festival to "Summer on the new" and so on.

Ii. Preferential Principles

(a) Do not blindly pursue absolute price advantage;

(b) Reasonable matching discount, full send, free mail

1, the reference to recent activities, the intensity should not be too large, new product discount activities as far as possible control within 80 percent;

2, full to send, full amount or number of pieces, should refer to our daily customer price

For example: Shop daily every single about 120 yuan, then do full on the package mail activities, the proposal set to full 150 package mail, less than 120 package mail is a great waste;

3, repeat customers accounted for larger stores, can try full on the return and membership concessions, maintain good old users;

(iii) Observe the effect in the activity, adjust the preferential margin in time.

For example: constantly try different discounts on the single product flow and conversion rate impact, to determine the maximum profit discount points.

(four) before and after the festival, to plan different promotional patterns, buyers are not easy to compare which activities more favorable.

Third, the rendering activity atmosphere-in every corner of the shop for activities to do enough publicity

(a) promotional posters-shop home, Baby detail page, category page, custom activity page

Used to specify the content of activities, activity time, is the necessary material for each promotion

For example:

(ii) promotional categories--will be involved in the same kind of benefits of the baby into a classification for buyers to see

For example:

(iii) Related list--the same discount baby, make the association list, recommend to the buyer

For example:

(iv) Icon--clearance 50 percent, new products, such as free mail, so that buyers see a discount (store sellers to use carefully)

For example:

(v) Custom Activity page-available on any page of the store; This is the simplest and most eye-catching way to tell a buyer what to do in the store.

For example:

Holiday Promotions 3 steps:

1. The whole year of the festival ahead of schedule, in the calendar in the circle, a simple way to remember, not a good holiday promotional opportunities;

2. Do a good job promotion plan, the monitoring effect in the course of activities, adjust the preferential margin in time;

3. Spread the activity information to every corner of the shop, create three-dimensional propaganda network, and render the promotion atmosphere.