How traditional products put on the Internet coat

The internet has become more and more influential in traditional industries, and the idea of using the Internet to build traditional products has received an unprecedented response. Millet mobile phone is a typical success story, the recent widespread concern of the elephant condom is also using the Internet thinking to build. To wear the internet for traditional products, not only is the internet now and people's life has been inseparable, but also in the Internet channel, product characteristics of humanization and user perception of three aspects.

The spread of traditional products is very limited, but can give users more practical feelings and experience, reduce the user's blind area purchase costs, in recent years, the rapid development of the Internet so many traditional products to the Internet. Most of the product is only a separate transfer channel, in addition to a small number of real "internet", millet only so can be so successful, is that it is the real Internet.

and simple traditional products, is unable to product characteristics of human amplification. User experience of traditional products is very poor, a lot of products are based on basic energy, and the advent of the Internet era has led users more and more attention to the user experience of products, that is, product characteristics to human. Just like a socket, there is very little to experience a very good outlet can make us feel a bit of praise, and we continue to use because no one business can use the Internet thinking to build such a product.

The traditional product user experience is not fastidious enough, causes the merchant to use the Internet thinking to build the merchant, can obtain everybody's freshness and the excitement feeling. Durex is already on the Internet channel before other condoms, whether it is the Internet sales model, including the latest micro-letter special purchase, or Internet-style communication (interesting micro-letter, microblogging and user interaction). The only thing missing is the humanization of product characteristics, which is why elephants receive attention.

Elephant Condom launched, its design has aroused everyone's concern, from packaging to functional optimization, are based on the Internet product characteristics of the humanization to build, such practices can trigger the user's greed. Human nature is the pursuit of better goods, people think that fresh and fun mode and design, whether it is millet or elephants are based on the price of the availability of bedding. And Durex in the design and fun, too weak and boring, and can try to break through a variety of game design, the elephant is not Durex so heavy, play up.

Ma Jiajia, Huang Taigi mode is also the use of the Internet thinking to create fun products, through their own unique marketing communications and interesting product characteristics of humanity, will sell products to sell the value of the sale of goods, is not a spice, selling is the concept. Durex selling is not safe, selling is happy. Whenever traditional products are introduced into the Internet, they must have the characteristics of communication and interesting design.

The user's perception depends on the interaction between the merchant and the user, and this interaction is a dragon-style service. Millet mobile phone is able to fire, and other businesses can not imitate an important reason is the Millet cell phone is first to build MIUI, MIUI service first in-depth human nature, look at the other home ROM service is no way and millet match, Miui divided into stable version and taste new version, corresponding to different user needs, And a Monday more to meet the user's freshness and users of the product's intentions "perception", the user's loyalty perception is a large part, MIUI each update content is the user to vote to decide, this is the user participation sense, let the user participate in to decide the content of the next version.

Durex Classic case to now still let a lot of people often mention, this kind of traditional product participates in the user's life, forms more fun. Users like fun, do not like the official, small yellow chicken dialogue can fire is a typical example. So the official, is to build Internet products and traditional products of the Internet is a key factor. If you find that your product is still an "official" thing, it means your product is not Internet-wide. I even think that most of the traditional products are now using a "commodity thinking" to sell the rigid board of goods.

Traditional products under the influence of the internet, give more entrepreneurs the opportunity to create a new product, put aside the traditional business of commodity thinking, not only the traditional products "Internet sales" as the operation of an Internet product, this is only to increase the sales channels, such as shampoo, in addition to marketing channels of internet, Other product features are inflexible, not to mention the perception of the user. And this time is an Internet entrepreneur's opportunity, lets the product speak for oneself, and the user communicates, uses the Internet channel to reduce the user the purchase cost, the communication cost and the price cost, creates an Internet thinking traditional product.