is free in the Internet really free?

Everyone in this society likes taking advantage of it, so it's better to have free. This is the consumer psychology! Many businesses are grasping this consumer mentality to customize their marketing plans. For example, filling the gas station card free to send drinks (Red Bull)! The barber shop flushes the VIP complimentary shampoo. McDonald's buys three burgers for free.

A, the merchant's free loss?

Never lose! First of all, let's start with a spread effect! For example, an aunt in the market to see there is free sweet can take, go back will inadvertently tell their friends, let him also come to take, and friends will continue to tell the next person. Even if the merchant does nothing, the user can pass one by one, help the merchant to bring the flow of stream! (This is viral marketing, and this free sweet is the pathogen)

A little more! You go to the gas station filling the fuel card is free to get a drink, but your fuel card in the end of the money is not returned to the hands of the gas station? Even if you do not go to refuel, you have to put the money to the gas station to help you "money"! Barber's shampoo is also the case, McDonald's to send hamburgers is the same. Do you really think that users really need three burgers?

With the development of the Internet Free Strategy has gradually become one of the major marketing tools, many sites use a free strategy for their own mining potential users. Of course, even my domestic jing-ba know, passers-by can not give it for nothing for a chicken leg! Free stuff is the most expensive, and everyone knows it.

Ii. What are the current major forms of free policy

1. Content Free: This approach is very common, such as a eager to learn the CSS beginners in the see a lot of free css full course, he will be very excited! After all, these things he spent a lot of money to attend training are not necessarily able to learn! But users do not know that in his intangible learning for the consortium to make a lot of money! The four big portals are the same, and there are plenty of free news every day. Everyone is happy to be on it! The same user also virtually to the portal to bring a lot of money income!

2. Free Software: Yes! Software free We should take 360 to say it or Tencent! Choose Tencent! QQ I believe that every netizen has in use, and are completely free! However, do you think Tencent really does not make money? I believe that every user will more or less spend money on QQ! Well! You may say, I play QQ to now a DIME has not spent! Do you not offer value to Tencent without spending money? QQ when you may have clicked on the ad bar, your one click can bring a few cents to Tencent revenue. You should have seen the window in the lower right corner of QQ! As long as you see a window, you can give Tencent a few cents of income! Few pennies, right? You multiply the base of Tencent 200 million try! In addition to the game of the penguin income, is to rely on this a few cents to feed!

3. Free objects: Let's talk about Baidu! Some time ago Baidu experience has a daily written experience more than 20 days of users can get free "small WiFi" one, as if a lot of people have participated. We do not talk about these 20 articles can produce for Baidu how much value, I say you this free in the end is a loss or earned! First of all we press each article 30 minutes to calculate good. So 20 days is 10 hours, right? We will calculate according to the basic salary of the ordinary first-tier city. 8 hours/100 yuan per day. Small WiFi price/18.9 yuan one. ok! Let's compare your time with 8 hours/100 yuan to Exchange 10 hours/18.9 yuan time! Why are so many people not counting this? I have to compliment Robin Li's maths well!

In fact, there are a lot of examples such as: Free wifi use, you must be forced to look at the advertising business! Free software download, you have to be playing the window merciless blow! Free phone, you have to be bundled with three-year carrier packages! Clearly very simple accounts, users are always not counted!