On Qualcomm Reference Design

Qualcomm: The technical advantages of 4G into Qualcomm reference design

Type: original author: Meng Bin Time: 2014-05-20 10:10:15

On May 15, 2014, Qualcomm Reference Design and Wireless Innovation Summit was held in Shenzhen Qualcomm Co., Ltd. , sharing the latest development of Qualcomm reference designs with more than 1,500 hardware and software partners from China and around the world, and media and analysts How to plan the future. After the summit, Bao Shanquan, senior director of product market of Qualcomm Technologies, and Zhang Yun, director of marketing, accepted the interview and conducted a better reading for Qualcomm reference designs, global support plans and Snapdragon chips.

Introduce 4G Leading Edge to QRD

Since the introduction of the first generation of Qualcomm reference designs, Qualcomm has attracted many domestic customers by virtue of its high efficiency and low cost. After entering the 4G era, the only option for many domestic manufacturers to catch up with the 4G boom is Qualcomm's QRD .

Speaking on the advantages of 4G, Bao Shanquan said Qualcomm's lead on the one hand lies in the time, the current high-pass 3G / LTE multimode solutions have been introduced fourth-generation; the other hand, Qualcomm has a very good intellectual property protection and global Carrier relationships are especially important in the international market. From the user experience of this level is concerned, from technology innovation and implementation, to help customers achieve differentiation and brand building, Qualcomm must be ahead of the competition.

In order to help Chinese manufacturers and other regional market makers launch good products, Qualcomm also introduces the leading edge of 4G LTE into QRD. Currently Snapdragon 400 series QRD already supports LTE, for customers, from the development cycle has great savings, and smooth transition from 3G to LTE.

Commenting on whether QRD will lead to product homogeneity, Bao Shanquan said that the purpose of QRD is not that QUALCOMM makes the whole machine itself but that Qualcomm has come up with a set of solutions that allow customers to build on this basis To join their own design, targeting different markets, different target audience launch differentiated products. In other words, QRD makes a good platform for making the relatively popular part of the market demand available to vendors, who can do it with less time and effort and better focus on the differentiated parts to satisfy their customers The demand.

Global Support Programs Help Chinese Manufacturers Go International

At this partner summit, Qualcomm announced the Qualcomm Global Support Program (Global Pass) also attracted media attention. Bao Shanquan explained that Global Pass is a program that helps Chinese manufacturers target different markets outside of China. Global Pass can do the pre-work for different functions, configurations and tests of different markets, so that when the manufacturer gets the service of Global Pass, it can better adapt to different markets based on the same hardware and software demand.

With Global Pass, some design houses and small brands that were not well-known in the international market in the past can easily enter the international market. In fact, some brands have already achieved great success in markets such as Southeast Asia and India through the Global Pass platform and released a lot of products.

Qualcomm said that from the current Global Pass upgrade point of view, more targeted at some areas last year, but this year plans to promote it to the world, supporting the region and the number of operators will increase. At the same time QRD now covers Snapdragon 200, 400 and 600 series chipsets, so the number of supported chips will also increase.

QRD or will spawn WP / Android dual system phone

Most of Qualcomm's chips used custom microarchitectures (such as Scorpion and Krait), but the current Snapdragon 400 and the new Snapdragon 410, 610, 615 and other series are mostly based on the ARM standard architecture. For this issue, Bao Shanquan said Qualcomm does not necessarily have to use their own architecture or ARM architecture, but will be based on market demand and Qualcomm chip performance, power consumption and other requirements to choose.

Specifically, Bao Shanquan said that at this level of the mass market, due to the relationship between market demand and competition, Qualcomm believes that the standard ARM architecture can meet market requirements for time-to-market and cost. In the high-end level, if there are some important aspects of the function, the standard ARM architecture can not meet the Qualcomm requirements, Qualcomm will further their own development. For example, the recently introduced 64-bit program uses the ARM architecture, mainly considering the issue of time-to-market.

At the beginning of the MWC conference, Qualcomm announced that QRD plans to support the Windows Phone operating system. In the interview, BaoShanQuan also revealed that Qualcomm is currently doing a dual-operating system project, for example, a mobile phone manufacturer to do an Android phone, the phone's product life cycle to half the time may not be competitive, but The appearance of this product is very beautiful, if installed on the WP system, it will sell well. The dual operating system project, for mobile phone manufacturers, is the difference in the operating system level, manufacturers do not need to pre-test for Windows Phone, and then related hardware inventory management. However, it is not yet clear when the project will be officially launched. Consumers want a dual-system mobile phone, I am afraid we still need to wait.