"Science has no boundaries, but scientists have borders."

"Science has no national boundaries, scientists have national boundaries," Pavlov's remark is partly applicable to the Internet and mobile Internet products. Internet products based on total freedom are not national boundaries, but users have national boundaries, thus creating a lot of products have domestic and international version of this said.

From the EICo design of the force in the Geek Park in the power of the project has been "Localized user experience Design" for the topic of the relevant speech, he "Prometheus" film poster for the example of the different countries in different markets posters, as shown below. American Standard poster used in Europe, America and other global markets but the Asian market has changed a lot and different, such as the Korean version of the statue added to the theme, the performance is more obvious; The Japanese version adopted a local customary title plus a quote; Finally, the domestic version completely lost the horror and atmosphere of the film, Of course this is based on attracting box office and income considerations, although many parents have brought children to choose this film (domestic film No grading system), but it does illustrate the role in it.

You can see even posters such a product needs to consider the characteristics of the local market services, then we do the Internet products, the face of different market segments and even areas we should optimize the improvement or even redesign products to a greater extent to meet user needs? echo Design in this answer to what kind of products will be suitable for the domestic market and what kind of designs suitable for domestic users, and summed up some of the characteristics of domestic users: domestic consumers have a fanatical attitude to the function, most always think the product function more the better; Domestic users like personalized customization, such as a variety of mobile phone shell, a variety of products, such as the replacement of skin functions. And that because of the specificity of domestic languages, some products should be in the font design up and down, more please move to the speech video.

In addition, we can take a look at the past two years in the mainstream of Internet products and mobile Internet products have what products have the domestic version, the international version, the main differences between their respective points are where to see if you can summarize some references.

International Product Localization

1. Skype and Skype Simplified Chinese version (Tom)

Skype and Tom, who had not yet been acquired in 2004, launched the Chinese version of the Chinese version of Skype (Tom), a year later, to set up a joint venture, and Tom was responsible for developing and operating Chinese Skype and expanding the China market. As for the difference between the two I believe a lot of know that products on the former interface clean and concise, and the user call data is encrypted is very safe, the latter not only the columns, advertising is flying all over the sky, in addition to the function of Tom version has a domestic standard screenshot function, in the text communication is also a review of filtering function, So its security and privacy have been questioned. In operation "English original has more preferential functions, such as no prescription after payment, and Tom will be forced to spend regularly, fooling the people, the vast number of users abhor." "Via

Overall, Skype in China, whether it is image or reputation is not very good, who let it stand like Tom to the user is a bit of rogue teammates. It is also necessary to mention that Microsoft, which has recently been discussed more, will be using Live Messenger (MSN) on a global scale in 2013, but has left MSN China alone. Of course, we all know the reason behind it, because the former is a joint venture with Tom in our domestic Skype and Messenger two separate products, Microsoft does not have a license to operate (The voice transfer service from PC to telephone terminal in China requires a special operating license), so it cannot be integrated at present. It is not known whether Microsoft will be able to change the user's impression of the product in the future.

2. Evernote and Impression notes

Evernote and impression notes that we should be more familiar with, in May this year Evernote announced the introduction of local product impression notes in China and set up an office in Beijing, China. After the press conference, three Evernote vice presidents received interviews with the Geeks Park, and described the Evernote team culture, the Chinese version of the name history, and the Chinese version of the characteristics and data security issues are highlighted, please watch the event video.

On the impression of this localized product, I believe that most people in the beginning of its Chinese name is more agreeable, during the interview, Yaimi mentioned the origin and interpretation of this name, "First of all There are" elephants "(icons representing the memory of the Elephant), followed by" impression "in the Chinese meaning is" memory ", Just in line with helping the user record bit by bit of Slogan. "Can say Evernote enable" impression Note "This good name succeeds half.

Second, although there is a large shrinkage in some functions, such as sharing (above), IFTTT function, do not support the application of Evernote analysys treasure box, but also the data storage in the country caused some users "panic." But Evernote did not force users to migrate, but rather let the user choose for themselves and show enough sincerity to explain the data security issues, and gradually restore some of the domestic castration function, such as building a shared notebook, continue to increase the Chinese version of its application. (Figure below)

In addition to the official blog of Impression notes, the official microblogging operation is also very good, will also adapt to the conditions of the introduction of various promotional activities, such as in the last few days double an event to buy a senior account after a year, but also often invited fans to visit the office and gifts including stickers, t-shirts and other souvenirs. So while for some teams, like the Geek Park, "the furthest distance in the world is not when I stand in front of you and you don't know I love you, but I use Evernote you use the impression notes ..." but believe that the impression note if the current mentality, it will be in the domestic road than other international products go more smoothly. " Since May Evernote and impression notes the data added to the number of user ratios of 5:1 to some extent illustrates this point.

3. Filpboard and Filpboard Chinese version

Filpboard is a representative of the current mainstream of social recommended reading applications, and is hailed as the most revolutionary news application on the IPad. It was probably at this time last year that Filpboard launched the Chinese version of the Flipboard (also the only country-specific version of Filpboard).

Similar to the Evernote mobile-sharing feature, it removes "inappropriate" sources such as Facebook and Twitter, and chooses to embed it in depth with Sina Weibo and Renren in the country to be fully localized. Sina Weibo in which the proportion of the content is too large, almost all of the recommended content is the content of Sina channels, and even dubbed Sina's control of the "Sina Micro-bo thin version." At the same time, Sina also launched its own type of Sina vision ... To some extent, this partner is a little bit of a pit.

A year on, although filpboard in China to increase the local information resources, the content of cooperation than in the past a lot more, but compared to the same type or a little bit. In addition Flipboard Chinese version of the server is not in China, so Flipboard Chinese version in the network speed also need to improve. Therefore, it is almost in the state of joint encirclement and suppression by Zaker, fresh fruit, netease and Sina.

Finally, with the above mentioned Evernote, impression notes can be compared with a client, Flipboard International version and the domestic version of the user has also brought a great trouble is to upgrade the problem, insist on the use of international version of the user to upgrade must escape, or will be directly upgraded to Chinese version. (or re-download with the US area Apple ID)

4. Opera and Oupeng

In fact, this title is not accurate, strictly speaking should be opera Mini and Oupeng browser & opera Mobile and Oupeng browser HD, the two groups, respectively, the first group and the second group is the difference is to save traffic pages will be compressed.

Oupeng is a joint venture between Opera and the domestic music company and launched a brand for mainland China, mainly Oupeng browser and Oupeng browser HD two products (does not contain Oupeng HD Parity edition), another example of localization of foreign products. With Opera Mini, Opera Mobile's biggest difference is the default search engine from Google + to Baidu, and integrated only the unique features of the domestic version-the European Friends Service, it includes web site navigation, new (algorithm crawl to the micro-blog on the Hot Micro-blog), micro-blog (built-in Sina micro-blogging components, For low-end mobile phone to experience extremely good, application download (application store), read novels, enough to benefit (Electric Business Guide).

In addition Oupeng also with many other domestic enterprises have cooperated, such as with Alibaba's one Amoy network cooperation integrated Ruyi Oupeng HD Parity Edition, and Skye cooperation promotion, so you can in a lot of brush machine bag See Oupeng figure ... In addition, if you are in the Royal Park, you should be in the elevator, the subway to see the "ferocious" promotional ads (Oupeng), but as far as the effect is concerned, at least I know I'm not the only one who thinks that these four ads are selling SLR ads, a completely invisible advertising, one is practicing yoga ads, the other is the hotel open advertising XD

Ridicule to ridicule, at least up to the current third quarter of this year mobile browser data statistics show that Oupeng browser properly occupy the market share in addition to UC, QQ Mobile Browser after the third position (the specific share of the number of different families, here no longer repeat the reasons, you know), but also a good score?

5. Battlefield and the battlefield ol

Sohu Tour Agent EA field of the battlefield ol in the last more than a year after the localization of research and development recently finally unveiled, unsurprisingly, EA joined hands with Neowiz to study the new elements of Chinese FPS players after adding a variety of models, including zombie biochemistry, also launched the Vietnam War map, the South China Sea Defense map, um, Inside also joined the domestic users "look forward to" fighter X fighter.

Do not know how blizzard next year agent to Tencent's "Call of Duty ol" will become how, will appear the Battle of the Diaoyu Islands do not?

Internationalization of domestic products

1. QQ and QQ Analysys

QQ International Version and Tencent TM the same concise, of course, compared to the bloated QQ domestic version. For foreign users, the QQ International version is still too "heavy" for instant messaging software, such as AIM, Yahoo Messenger and Googletalk. Moreover, foreign users are increasingly inclined to use Facebook messenger/chat or Facetime, Skype, and so on, the traditional IM software has little interest.

QQ International version compared with the domestic version of the biggest difference between the interface is 0 advertising experience bar, function also a lot of the default integration tools stripped out in a toolbox, like a small application store, users can choose to add the removal, and compared to the domestic version of the number of applications "streamlined" a lot, such as the figure QQ International version of v1.5 and QQ 2013 contrast.

2. UC Browser and UC Browser

UC Browser in order to expand the foreign market, specifically to create the international version of UC Browser, in addition to the menu text from Chinese into English, whether in the interface or function with the domestic version of the UC browser there is a big difference, such as the interface of refreshing simple, no ads. Features in addition to the continuation of its unique cloud to speed up the promotion of web browsing speed, the main speech recognition, support multi-touch operations, the new tab can be gathered around the world headline news.

From the Netizen minority Sspai Evaluation "UC International version of the feeling more comfortable, there are, should not have none, is a pure mobile phone browser." And for the localization of foreign products from UC Su Zhenxiong has said in the Geek Park, "localization is not just a simple translation, but also according to cultural language, use habits, network environment in all aspects of these factors are taken into account, and then to do products."

3. Micro-letters and WeChat

"Imagine an app that combines the best features of Skype, Whatsapp, IMessage, Instagram, and Google + circles, well, it's micro-mail." Its international version is called WeChat, and it is believed that the recent WeChat to international markets will not be unfamiliar to foreigners.

In addition to the recent WeChat is high-profile into Taiwan, in addition to Luo, Rainie endorsement of television advertising, Lee also on micro-blog spit slot said "Tencent Micro-letter in Taiwan, TV, newspapers, Facebook, Youtube, gifts everywhere are advertising." ”

Of course, the only feature of WeChat is that you can log on with Facebook ... Well? What is Facebook?

4. Mobile phone QQ browser and QQ Browser

Like a browser, QQ Mobile browser also launched its own international version, the software interface and the overall function and the domestic version of the same, slightly more obvious difference is the more concise management of multiple windows, remove Tencent's own applications such as Micro Bo, Space, Application Center, web browsing environment more clean and fast. (pictured above) but the international version of the product does not mean that the product goes international, so far has not heard of mobile phone QQ Browser International version made like UC in India accounted for 25% of the market share and so can see the results (more please data), but this does not prevent it to continue to work with Evernote in India and launch a new One browser.

Tencent Onebrowser that really take the international road

5. Dolphin Browser and Dolphin Browser

Dolphin Browser is to go first internationalization and return to the domestic route, its localized products, the domestic version of the Dolphin browser and mainly for the North American market compared with the international version of similar to Oupeng, such as the promotion of Web site navigation, quick access, and Baidu search box weight, the account also switch to the domestic Sina Weibo, watercress, all the user login function.

The thought of walking in and going out behind

Through the above example, we can see that many products in the domestic and international version is like the domestic product and foreign products in contrast to the shrinking scene, the domestic product is always more than foreign functions, the function of many times may not be bad, But it's worth rethinking if some of the less important features cover the primary core function of the product. As shown below, when a user needs a knife, is he going to be a fully functional Swiss knife or a pure knife?

So if you want your product to go out, you need to streamline the application or software functionality, of course, if you're worried about the loss of functionality, you can consider the reasonable rendering function, that is, the most important function is presented in the most obvious position, the subsidiary of the unimportant function can be categorized hidden.

Of course, our greatest hope is to be able to use these "international version" products at home as soon as possible.