Social products face the problem - "cold start"

REVIEW: I believe that the problem of cold start in mobile Internet products bothering you is not a day or two, and in the end it should be running in the background, or boot directly run? Today I concluded the following solutions to share with you.

This is a philosophical question as well as a biological question, but what about "chicken" and "egg" for Internet social products? In fact, it should be a question of how to get the initial user.

I think for most social products, are the more users, and then the greater the value. However, to know that no one website has a large number of users from the very beginning, how do these websites solve the issue of "cold start"?

The core point is the initial user. The first batch of users often determines the tonal nature of an Internet product because the social network is likely to evolve around these initial users. There is also a saying that if the location-based services Foursquare is not released at the SXSW Festival, then this product is unlikely to be successful; and if the photo social services Color is released at the SXSW Festival, it is very It is possible to avoid the fate of product failure.

Similarly, Facebook's success is also due in large part to its origins at Harvard, and initially to the Ivy League only. In this way, Facebook in the early accumulation of a large number of high-quality seed users, laid the foundation for the next high-speed expansion.

Many startups start with three Fs, Family, Friends and Fools, and the initial user of the social product comes more from the founders' friends . Usually the founder of a social networking site will invite his own friends to participate in the test during the site test, on the one hand to test the functionality of the site, on the other hand is to accumulate seed users for the site.

To say specific cases, the Chinese Q & A community known network users Yang Kunbu cited some cold start strategy for domestic social products:

Watercress: Douban product logic chain is "people - the theme - people", but from the line to the registered users up to 20000, took up to 6 months. It cold-start strategy "slow and solid", in addition to good SEO, and not too much skill.

Little bit: little network of cold start strategy is typical of holding high hit the media line, its cold start is actually based on the "hot pot." On the one hand, Tumblr has embarked on the road to rapid development when the dot-com network was launched. On the other hand, because the dot-com core product features are similar to blogs, users can be quickly imported through the "blog" move.

Nutshell: Users of Nutshell and science squirrels are highly coincident, so the cold start of the Nutshell is the process of importing users into the Nutshell from Science Squirrels. Changes in the product lead to changes in user behavior, so users in the Shell network can more actively generate social and UGC behavior.

In addition, due to the mature social networks like Facebook and Weibo nowadays, some social products can also be cold-started with these social products when they are launched.

K cell phone applications sing it at launch does not even provide the ability to register accounts, and guide users to use QQ account or Sina microblogging account login, this is actually a typical cold start with existing social networks.

These solutions are based on different mobile Internet applications put forward, we can choose according to their own circumstances, I hope my share can help to everyone.