Summary: China's internet marketing in the 2003

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Author: Feng Yingjian
2003 is the rapid development of China's network marketing a year, compared to a few years ago, there are obvious new features, such as search engine marketing has been widely used, network membership marketing rapid development, the Network Marketing Service market initially formed, but at the same time, network marketing fraud is more prominent, The impact of spam on internet marketing is also more serious. This state of the world: on the one hand, the network marketing in the enterprise application is gradually deepening; on the other hand, the domestic network marketing is still a big gap from the standard operation.

1, Network Marketing ushered in the era of search engine marketing If the 2002 is the Internet advertising revolution of one year, 2003 is the search engine alone lead the year: 2003 China's internet marketing ushered in the era of search engine marketing. Into the 2003, Google and Overture as the representative of the search engine continued to introduce new features and new services, such as keyword ads, content-based advertising, local search services, etc., led to the search engine in the network marketing multi-level applications, domestic search engine service providers in the bidding rankings, Website paid to login and other aspects have done a lot of promotion, a large number of service providers in the promotion of various network marketing services to pay a positive action, to search engine-oriented website promotion services have been recognized by many enterprises, but also become the network marketing services in the field of one of the core business. But at the same time should also note that the search engine marketing is not entirely a good thing, although the search engine is very important, but not omnipotent, just rely on a limited number of search engines can not guarantee network marketing to achieve comprehensive results, should not ignore the search engine marketing other than the network marketing means.

2, Network Membership System marketing get fast Development Network Membership System marketing is an effective marketing model of E-commerce, the author in the 2000 China Network Marketing Review article has put forward "membership marketing surface", after 3 years, now network membership marketing has been in the domestic large-scale network companies have been widely used , not only by the importance of large-scale e-commerce sites, but also extended to other network services, such as search engine rankings, bidding ads. However, due to the network membership marketing model is not enough knowledge, so there are some problems in the actual operation. Especially in the first half of 2003, the "SMS Alliance" as the representative of the network membership marketing model almost to overheating and out of control of the state, the end of this message alliance was banned by the relevant departments. In other normal business areas, the network membership marketing model more performance than the expected ideal.

3, the Network Marketing Service market initial formation of network marketing Services is a new field, has now shown vitality, has formed a huge, rapid growth of the market, but also become the most solid foundation of the network economy. According to the Times marketing of China's Network marketing services market research, the current most common network marketing services include: Domain name registration, virtual host, Web site construction, search engine registration and the network real name registration, Google keyword advertising business agent, supply and demand information release, the common web site. In the website promotion service, the service provider's main business model is: Agent main portal website's search engine pays to login, the network real name proxy registration business, Baidu search engine competitive rank service and so on. In addition, there are a considerable number of service providers operating Yahoo, Google and other search engine international promotion business.

4, Network marketing services appear three major characteristics of network marketing services show some of the more obvious characteristics, mainly reflected in:
(1) Website construction and promotion integration. A certain strength of the service providers are usually provided from the domain name registration, virtual host (hosting), website construction, as well as search engine registration and other web site promotion services, Network marketing services Integration trend is more obvious, this also reflects from a side of information: enterprises need to have the strength of professional network marketing service providers.
(2) The product of Network Marketing service. Network marketing Services with the trend of product, such as online sales of goods, such as the use of shopping cart sales model, some common network marketing services such as search engine pay login, bidding rankings, network real name has formed a standardized pricing and sales model, can easily achieve online sales. In addition, the virtual host, website construction packages and other services also appear standardized and product management trend.
(3) Network Marketing service is still at a lower level. Although the Network Marketing service has made obvious development, but overall the service level is still low, mainly in the current network marketing services mainly focused on the Web site construction and promotion related aspects, this is only the most basic content of network marketing services, some deep-seated network marketing services such as market research, Network Marketing Consultancy services have not yet formed a climate, these "invisible" network marketing services are not easily recognized by enterprises.

5, Network marketing fraud has emerged in the new characteristics of network marketing has been a number of fraud, such as false network advertising, delivery to users of the goods and Web site, product quality and after-sales service can not guarantee, etc., this phenomenon has always been only a few reputable companies have problems, However, in the 2003, Internet marketing fraud is more obvious than before, the scope of involvement in fraudulent operations has expanded trend, and some areas of industry fraud, most service providers and even many well-known enterprises are involved in various fraudulent activities. More prominent areas such as SMS services, Internet ads malicious clicks, Google Keyword advertising agent, network Membership System Marketing Commission fraud.

6, spam serious damage Network marketing environment spam e-mail in recent years has become the impact of network communications, the impact of network marketing is very serious, this situation has aroused the attention of relevant departments, the current opposition to spam, although very high, but there is no effective way, Not only is it technically difficult to stamp out spam, even if there is a corresponding law, it is difficult to effectively monitor and control, so the number of spam is still rampant growth, a website posted on the service mailbox every day received more than 600 spam mail has been commonplace, this figure than a year ago a significant increase. The spread of email is closely related to "network marketing software" and "classified mailing address", which are under the banner of Internet marketing, and some enterprises lack the necessary knowledge about the standard email marketing. Most spammers confuse spam with the concept of licensed email marketing with slogans such as "directed Publishing," "Collect Leads," "mass mailing is the best Internet marketing tool," and make it possible for businesses and individuals to send spam without understanding the formal email marketing Or entrust spammers with sending ad messages. Therefore, it is one of the tasks of network marketing to oppose spam, publicize and popularize regular email marketing knowledge.