Taiwan Internet Godfather's entrepreneurial legend: from the media to the electric business tyrants

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"Guide" he used to be behind the Luo of Taiwanese culture in the 80, and he managed to set up the record and concert of the PChome, the largest integrated Internet service provider in Taiwan, and the payeasy of Taiwan's largest shopping platform for women. Today, he has become the internet godfather of Taiwan, he is Jianhongzhi. Black Horse to share this article of the World Network business, to see his legendary entrepreneurial story, a media person to the electric tyrants legend.

Find inspiration, dig dark Horse, comment hot spot, copy essence-This is Dark Horse news agency: Jianhongzhi title A lot, from writers, editors, media people, film people to the Internet godfather. For Jianhongzhi, the Cross-border experience may not be his greatest advantage, as he has said, he has caught up with an internet wave that has given him a chance to experience a generation's way of living on the Internet, and has given him the opportunity to tap into it, a wave that has pushed him forward. In the past 30 years, he has experienced Taiwan's "Best of times and the worst of times", his entrepreneurial story is legendary.

7:25 A.M., five minutes earlier than the agreed time, Jianhongzhi appeared in the hotel lobby. 37 Points of hair, the nose of the black frame glasses, white shirt left pocket a pen, carrying years of shoulder bags, if the time to turn 30 years ago, now Jianhongzhi with that Zhang and Yang, Hou Hsiao-hsien, a group of Taiwanese new filmmakers standing together, the image is almost no difference, just hair more than a few hairs, Brow of pride in the years into a gentle humility.

Many people regard Jianhongzhi as the driving force behind Taiwanese culture in the the 1980s, successful planning of Luo Records and concerts, "Sad City", "Street juvenile Homicide", "Dossent" and other Taiwan's new film producers, "Taiwan New Wave film Manifesto" drafters, the top of the list of best-selling authors.

But over the past decade, Jianhongzhi's name has been increasingly linked to the "internet Godfather", which has founded two internet companies, including PChome, Taiwan's largest integrated network service provider, and Payeasy is Taiwan's largest female shopping platform. When the Internet and E-commerce wave in the world surging, Jianhongzhi completed a media to the businessman transformation, one at a time to become Taiwan's Internet godfather, is not only the era of people, but also from the personal courage and vision.

In the past 30 years, Jianhongzhi experienced Taiwan's "best times and worst times", from media people, cultural hands, marketing gurus to the Internet godfather, Jianhongzhi's entrepreneurial story is legendary.

Cross-border media

Jianhongzhi, once the most successful media person in Taiwan, was sent to work in the United States as the future star of the Taiwanese newspaper, and became editor-in-chief at the age of 25, and was ranked top of the Taiwan bestseller list. From media people to become the Internet godfather, quite a bit of a mistake.

In 1995, Jianhongzhi left the far stream publishing house, unemployed at home, and several friends came to hope that he could make a magazine about home computers. In Jianhongzhi and several friends ' efforts, this book on home computer Application of the magazine "PChome" smoothly published, and good grasp of the new things Jianhongzhi have another idea: "PChome" spend so much strength to encourage everyone to surf the internet, the magazine does not have a website how to do? " So, Jianhongzhi find IT department, do the "PChome" magazine's official website.

For Jianhongzhi, who has worked in traditional media for more than 10 years, it is not difficult to do a magazine, but for the first time Jianhongzhi to move the magazine online, the biggest challenge is how to control the fast-changing rhythm of the Internet.

"The Internet in Taiwan was very slow to update, some even six months will have an update, I hope that our magazine official website will be updated every day, if the contents of the magazine to move to the official web, timeliness will not be able to keep up, so our official website to do the news, by two reporters responsible for updating 8 Taiwan Internet News every day. Jianhongzhi told the World Network business reporter.

In addition, Jianhongzhi also closely follow the world's Internet trends, daily update 4 on the United States, Europe, Japan and other places of the Internet news Summary and links. At that time, as long as Taiwan has internet companies set up, "PChome" reporters will run past to do interviews, "PChome" of the official website of Taiwan Media people to see the latest dynamic of the place.

By the impact of the broadband speed limit, "PChome" the official website of the user's reading habits have changed, from the user to the site to browse information into the mail to the user. At first, this kind of flow block in the way outside even by the Internet analyst ridicule, but Jianhongzhi found that, as long as someone to see, the site will certainly be raised. In order to encourage everyone to read the news by mail subscription, "PChome" official website for three albums and three books of the lottery, three months later, "PChome" official website of the subscription volume over 150,000 users.

When Jianhongzhi saw this set of data, he realised that the internet was changing the world, and a more alarming media was emerging. So he made a bolder decision to set up a epaper-e-Newsletter alliance, based on it Internet news. This innovative news production model is: As long as users to the platform to register the account, the production of their own content, "PChome" to help them send.

This innovative news production model at that time caused great concern, everyone is a journalist, but also created everyone is a reader. These "newspapers" have a variety of varieties, there are daily selection of three cold jokes "cold jokes selected", there is a special collection of information on the sale of Taiwanese shopping malls, "Rich Girl Prodigal newspaper." According to statistics, "PChome" at that time the type of newspapers reached more than 200 kinds, almost every day to send 40 million newspapers, for a population of only more than 20 million Taiwan, its influence can be imagined.

But in the face of this seemingly perfect media program, Jianhongzhi's biggest challenge is: How to make a profit? In 2000, the "PChome" official website registered more than 10 million, but advertising revenue still can not cover huge labor costs. He needs to find a new source of income.

Cross-border electricity dealers

Jianhongzhi is no stranger to E-commerce, an early user of ebay when he worked in the US. And when a friend of the Taixing bank finds him and consults with the Internet bank, Jianhongzhi sees business opportunities. Because once in the electronic business originator of ebay online shopping experience, he felt the convenience of network payment, back to Taiwan, no PayPal, Taiwan Bank also has no personal checks, in order to facilitate their own online shopping on ebay, Jianhongzhi even flew to Seattle to buy a pile of checks back.

Taiwan did not have e-commerce at the time, so there is no demand for online payments, although Payeasy has been able to provide online payment tools, but Jianhongzhi has turned off this function, to make credit card bonus points card, so that consumers to the bank's online shopping malls to exchange goods. This credit card points mall is the originator of Taiwan's largest female shopping platform Payeasy.

Meanwhile, in an effort to make up for the huge expense of the internet media, Jianhongzhi and his group of media colleagues decided to try the electricity business. At first, to avoid risk, PChome emulated Amazon. "We are the media origin, the office is the editor, we do not know the electricity quotient." In order to reduce the risk, we made a mode of transfer, we do not purchase, the warehouse is not a backlog of goods, all with the consultation flow to deal with. "Jianhongzhi said.

That is to say, the consumer orders in PChome, the order comes in will be divided into two signals, one delivery to the PChome supply system, and another into the PChome supplier system. Suppliers receive orders within a few hours must ship, after shipment, PChome Special logistics company will go to pick up the goods and delivery to the hands of consumers.

Taiwan's various Third-party service companies also provide the possibility for the PChome platform to get through various links. For example, consumers in the form of online ordering, convenience store pick-up, currently in the mainland only just emerging, and in Taiwan, because of the extensive coverage of convenience stores, the high degree of information, although there is no alipay such a third-party payment tool, PChome has successfully resolved the buyer and seller to pay the problem.

Jianhongzhi is also exploring more possibilities while emulating the Amazon's direct-marketing model.

In the 2004, PChome began to make an open platform for ebay to provide a platform for Taiwanese SMEs to assemble. In 2007, Jianhongzhi persuaded Taiwan's ebay to shut down its Taiwan business and cooperate in an open-air bazaar. PChome's open-air bazaar is now the biggest auction site in Taiwan.

Although in 2001, Jianhongzhi's huge new media program, the Ming Daily, was declared bankrupt because of huge losses, it was from the beginning of the year that its electric business was slowly evolving into Taiwan's biggest online shopping platform.

I'm a confused person

Many people, including Jianhongzhi's son, now often ask him, "Why have you met the things that have happened in Taiwan in the last 30 years?"

The big events in his son's mouth include the 80 's Luo recordings and concerts, the Taiwan New Wave Film Manifesto, investment and participation in Yang, several important films by Hou Hsiao-hsien, and the Taiwan Internet wave ...

The question Jianhongzhi himself for a long time, and later he said, "I don't think I have any calculations in my heart." Now that the younger generation is smarter than we are, they will calculate and consider the benefits of participating. Our times do not have the ability to think about this thing, I just feel so good director friend No play, feel pity, go to help. ”

In fact, as the drafters of the Taiwan New Wave Film Manifesto, Jianhongzhi was not involved in the discussion at the time, but in the intensive care unit's father. When a friend told him what he was talking about and wanted him to write it, Jianhongzhi was in a chair outside the ward, and within three hours he had finished the new movie manifesto that shocked home and abroad.

Although Yang and Hou Hsiao-hsien are now famous, in that era, whether to find investors, decided that they have no film to shoot. Jianhongzhi, who is an economic-born man, is able to make a living, and his business acumen can often help these fledgling young literary and artistic youths find their way into business.

Therefore, compared with the personal will, Jianhongzhi that the trend of the times pushed him forward, which also has a personality factor. The historical events of Taiwan's 80 's have been intertwined with him, is it not a puzzled person who has worked tirelessly to find his own confusion?

Jianhongzhi has had several not long short of unemployment, every unemployment, is his own career and life confusion of a reflection. Another benefit of unemployment is that during the period of unemployment, he digs and satisfies his hobbies, opens a café, teaches himself Japanese, learns Italian food and writes books.

Also because of confusion, all along, no matter how busy the work, Jianhongzhi has been maintaining an efficient reading speed, and even the daily sleep time is not more than 4 hours, but also to ensure that reading time. Now he is facing a new challenge, how to take pchome out of Taiwan and adapt to the mainland's electric business environment?

In 2000, Jianhongzhi had a failed entrepreneurial experience in Beijing. "In Taiwan to do the magazine, if the previous editor dragged draft one day, art editors, Seihan factory, printing plant, bookbinding factory, logistics companies will help clock, and finally timely delivery to the hands of consumers." But in Beijing, if you edit the draft, the following links will not be controlled. "Jianhongzhi said.

Compared to Taiwan, the mainland's relatively weak infrastructure, the emerging social synergy, are Taiwan's electric enterprises to enter the mainland electric business needs to overcome the problem. But when the demographic dividend is over, the delicate operation of Taiwan's electricity dealers, the small and the beautiful, may offer them opportunities.

Attached: Jianhongzhi on Internet

In the younger generation, Jianhongzhi often felt the profound impact of the internet age on young people, although from the paper media to the Internet, Jianhongzhi has completed the perfect transformation of the media, but "on the paper is the problem of life and death," he said that he is still optimistic about the future of the paper media.

"The Internet and the paper media are now facing an embarrassing situation, while the traditional reference books have not evolved into the internet age, while the Internet's new search tools are not fully mature." This is a gap, this is the new generation of knowledge danger. "Jianhongzhi said.

If transparency and flattening is the advantage of the Internet, fragmentation and trivial, it is the destructive of the Internet, which is why many young people now have a wide range of knowledge, but only on the surface. Therefore, the traditional media has not lost importance, but more and more important, but now the traditional media need to welcomes readers, young people to access the information of the Internet, the traditional media needs to change the way of carrying.

(Text/Cao Wenjun Source: I World Network business)