Talking about socialized electronic commerce

First, what is Social E-commerce (Social Shopping)

Social Shopping is a to the commerce where shoppers ' friends become involved in the Shopping. Social Shopping attempts use Marvell to mimic the Social interactions, found in physical malls and stores. (Via Wikipedia)

In my opinion, social electronic commerce is to promote e-commerce better through socialization. The internet is a real-life mapping, through the internet more and more show the social attributes of the people, socialized e-commerce is actually the hope that through the social attributes of people to the Internet to disseminate, recommend goods/services, At the same time can achieve better internet-based consumption. In other words, if you buy something, you will be able to share what you have bought with your friends by phone or by text or face-to-face. Your friend knows that he might buy it, or he might tell his friend, so you can maybe will know the same friends you like, And through these new friends you can also find new products you might like, and now you can do it through the Internet.

II. Social electronic commerce in foreign countries

Thisnext should be the first foreign group of social e-commerce service sites, the slogan is: Discover, Recommend,share. It enables users to share their own product experience by discovering, recommending, and shopcast three different ways. The discovery feature allows users to browse products recommended by other users, and clicking on a product item allows the user to add the product to their own wish list, recommend the product, or find information about where to buy the product. Users can also recommend products by creating a list of topics or simply by installing the Add to Thisnext button installed in the browser.

http://www.thisnext.com/

Some of the latest social E-commerce sites include a unique way to showcase the products that users have collected, and to make it easier for users to share and disseminate, and to list popular items in a social fashion.

Pinterest (Via): http://pinterest.com/

Wanelo (Via): http://www.wanelo.com/

fancy:http://www.thefancy.com/

In the picture above mentioned also a lot of social business sites, in this is not listed!

Iii. Social e-commerce classification

The appearance of social e-commerce websites abroad is much earlier than that in China, this should also have a great relationship with the development of E-commerce in China, social E-commerce is the inevitable outcome of the development of E-commerce, E-commerce last 2011, the rapid development in the country, also led to this area this year will have a lot of development space. Social E-commerce sites can be grouped into the following three categories:

1. Build community based on e-commerce website

Building communities based on existing E-commerce services and promoting e-commerce through community relations should also be very easy to understand.

Amoy Rivers and Lakes: Taobao launched the social E-commerce platform based on Taobao, the beginning of this year, Ma Yun also said Taobao must be implemented SNS, in fact, also explained Taobao's attention to social E-commerce.

http://jianghu.taobao.com/

Every guest is the most talented person: the social platform that the guest launches, reach people in their space show dress collocation, publish oneself to dress the original opinion. Ordinary users can focus on their favorite talent and keep track of what they are updating in real time. You can also apply to become one of the people at any time, release their image and so on. In essence, it encourages users to share and communicate with other shopping related topics in addition to shopping, and to promote the user's shopping behavior.

http://star.vancl.com/

Jing Dong Lok: A few days before the introduction of the Beijing-east, from its domain name, more like a relying on the Beijing-east of a micro-blog, let users share any and Jingdong shopping related information.

http://t.360buy.com/

2. Third-party social e-commerce platform

Built on existing E-commerce services, but with a set of own relationships (user system), the advantage is that you can reduce the reliance on e-commerce platforms. We can build a social e-commerce platform that is relatively independent of the E-commerce platform.

Flip things: Can according to your preference, let you like the product initiative appear in front of you, while providing reliable shopping advice, help you to filter out a trustworthy merchant. Here you can also get new trend information, meet more friends who have common shopping interests, share their shopping experience and fun.

http://fandongxi.com/

Beautiful said: is a female interactive shopping community site, users can find in the community, find a shop, buy, share online shopping links, share their favorite information and so on.

http://www.meilishuo.com/

Mushroom Street is a brand new shopping sharing community. Every minute, there are lovely consumers like you staying in Mushroom street, sharing shopping fun with everyone.

http://www.mogujie.com/

Chili Network: is a network shopping as the theme of the Web2.0 SNS website, any one user can open online shop in chili Peppers to sell their favorite products, and through their own social network to marketing, after the sale by the Chili Network Unified to provide merchandise, customer service, logistics and after-sales service.

http://lajoy.com/

Heap sugar is a community where users share items, where you can:

1. Choose the one you want, use the baby, find the same sugar friends, and sync to Sina Weibo, everyone and other sites, and more friends to share, to seek friends advice.

2. In a word + a picture of the form, to share all kinds of good dongdong, at the same time to explore the latest to share the most beloved Dongdong.

3. Add all kinds of sugar "heap" (subject group) and share the exchange with sugar friends.

http://www.duitang.com/

3. Community based social e-business

Currently on the Internet has a considerable impact on the Community platform, such as Faccebook,twitter, Sina Weibo, based on these platforms, if it can be e-commerce and its docking, the use of its powerful user platform for marketing is also a great vitality. This is the lowest threshold for small and medium enterprises, but also many enterprises at home and abroad are practicing part.

Livescribe uses the Facebook platform for social marketing, Facebook fans can interact with the product, allowing fans to ' praise ', ' share ' products they're interested in, or send Twitter messages to help us spread information to more consumers.

http://www.livescribe.com/

Micro-Flea is a microblogging based on Sina Weibo, a third-party application, its essence is a reliance on Sina Weibo second-hand trading goods application, for Weibo users to provide publishing, inquiries, evaluation of information services. (Via)

http://tiaozao.sinaapp.com/

Roll Bean Network is a commitment to provide webmaster users for online Community E-commerce Solutions Service site, gold chain (Linkminer) is its first product release. It can be the user's website of the ordinary shop links and online product links (such as Taobao merchandise links) to support the Commission of the settlement of the CPS link (such as Taobao customer links), without affecting the user experience and not occupy the position of advertising, for webmasters to open up a new source of income. It is reported that the gold chain has the ability to convert about 55% of the link. The Bean network also provides another way to directly realize the social e-business of the community.

http://www.juandou.com/

IV. Business model Analysis

Social E-commerce has a very clear business model, by the way to deal with CPS to profit, of course, can also through the existing open platform for E-commerce to directly obtain income, with the domestic e-commerce development gradually mature, I believe more and more e-commerce sites will choose to open, This is also a very good opportunity to socialize e-commerce.

V. Summary

Social E-commerce personally feel that in the 2011 will also be a better way to start a business, for several reasons: first, the Social e-commerce field is a direct access to cash flow of the entrepreneurial direction, can be directly obtained through product sales income sharing; second, last year, the domestic e-commerce sector has been a large number of investment, And this year, Internet advertising hard to increase a lot of price, these e-commerce sites will inevitably try other ways to marketing, social E-commerce will be a good entry area.

Intelligent recommendation by collecting user behavior in fact, the existing E-commerce platform, such as Amazon do a good job, social e-commerce in fact, personally think that the logic should be through some way (shopping habits, preferences, etc.) to find people with similar interests, and then recommend these people to the user to expand the user's social circle, In order to achieve a larger range of socialization.

The development of social electronic commerce also indicates a trend of internet development, the previous internet is more of a tool to achieve a certain function, such as shopping, communication, and as the Internet in these functions developed to a certain stage, will naturally derive from the knowledge-based direction of interest evolution, such as the above mentioned social E-commerce, For example, the user will pay more attention to the new value brought by the socialization of these Internet functions, such as knowing and Ecou.