Talking about the original of "the cat" in soft wen through the drama

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View through the drama "Palace" and "the step-by-step alarming" talk soft Wen "the Cat" original

New Media Online Network CEO Hang Chong Media

Recently, Yang and Jacky's affair openly earned everybody's eyeball, think of the young power of this small NH is well-known also through a TV series "Palace", I personally do not like the appearance of Yang, the general feeling that it is the traditional vision of the relatively fu thin looks, but "palace" but let me see with relish. Not a few days, the same subject, the same shooting place, the same plot, but a group of different actors, but again staged the "Step by step", I was not going to see, thought just inferior copy and threadbare remake, however, a casual ad clips in Wu Look back, instantly reminded me of my interest, Think of that year Wu can be regarded as my idol, I started chasing episodes, a chase will not put.

See "Palace", and then see "Step by Step", two works have a very good user experience, I can't help thinking of my soft writing. I am a firm soft original advocate, but at this time, I suddenly found that, in fact, no matter whether the remake, or imitation, even if it is legal candid camera, as long as it can attract users, in line with user experience, that is good work. However, I have carefully analyzed the two works, found that the latter is not a remake of the former, more than imitation, but an original wisdom.

This reminds me of Grandpa Deng's "Cat theory". Recently, Taobao Mall has been renamed as "Day Cat", is a High-profile global collection logo, then the new media Online network as the Yangtze River delta area Soft publishing industry "leader", I will be guided by Grandpa Deng's argument, to Uncle Uncle flying how high is not important, the key to landing "say" as the basis, The paper puts forward a new concept of the soft paper industry--"ground cat" original, that is, a kind of soft writing form, is based on the original soft text, through the wisdom of the carding, learn from all the writing methods can be used for reference, in line with the best customer experience of soft writing form; The three most salient features are: Original wisdom, not rigidly adhere to the form, the user best One of the core features of the "Customer best experience", this core feature is applicable to the advertising requirements of enterprises and reading soft text audience.

Below I on "The cat" original three characteristics of the further introduction.

First of all to discuss the characteristics: wisdom, Original wisdom is not a word, I think the original also need to learn from other people's creative methods. The original can be the content of light/deep/fine processing, this point of view, Zhu Weikun has been introduced in detail, here no longer repeat.

1, soft light processing: for light processing, we are not unfamiliar, is to do the title party, modify the title, or the original article of the paragraph fine, processing text in typos, a light processing of the article appears, this usually can be seen in the major sites, as long as it is a hot news, will be the editor master that to use, Not change the title, is divided into paragraphs, such a light processing applied to the site high weight, natural is included fast.

2, soft deep processing: So-called deep processing, is based on the original, in addition to their own sentiment, or feeling! For example, the current popular article writing, is to collect an article, and then add comments on the message board, or the principle of broadcasting on the microblog, all statistics up, and then the good part of the sorted out, put up, There is one more social commentary section.

3, Soft finish processing: Finishing this must have a certain level of writing, no writing ability of people, write such an article is too arduous, the second is not written out for people to read. It is defined as an editor to get an article, read the first time can find his core, and then around this core content, write an article out of their own, not digress, but the content is a brand-new, but the core or that!

Next to the second feature: not rigidly adhere to the form, learn from all the writing methods can be used for reference.

"Whether it's a white cat or a black cat, catching a mouse is a good cat." No matter what method of writing you use, what pattern, as long as the customer and the audience satisfied with the strong response, that is good creation. At present, the general use of soft writing is the advertising style, a little higher level of the use of news mode to write methods. I think that the creative mode can be eclectic, can use the traditional style of advertising, news-style writing, but also can be boldly created, as long as it is in line with the legal and moral range, can completely free from bondage, innovative ideas, such as the new media online once for a food enterprises to create soft wen, This food enterprise because of the marketing management one aspect problem causes the massive consumer to consume to produce the misunderstanding, at this time, I suggested that the next soft text is the letter of apology and Jiantao, the results of the enterprise to adopt our recommendations, very sincere to the consumer review, to restore the brand image, for consumers to regain confidence, The immediate effect is a doubling of sales in the next quarter. If you still use the traditional promotional soft wen continue to create, then consumers can only think of the enterprise is boasting, resulting in the result may be lack of recognition of enterprises, corporate brand image may be from the collapse.

Next to talk about the third feature: User best experience, which is the most prominent feature, but also the core of the creation, but also the ultimate goal of soft writing.

At present, many so-called "false original" creation is advocated, is because it can be a short period of time to improve the site traffic, improve the speed of search engine collection, increase the weight of the site, but I think this approach is tantamount to "lead poison thirst", because as the internet homogenization phenomenon more and more serious, "content is king" topic and constantly appear in front of us People are beginning to know that the overwhelming internet spam is the "pseudo original", because their user experience is too bad. At this time, excellent original article began to stand out, the audience began to be constantly affected by these excellent original articles, and deeply love them, and the audience's favorite is our original soft creator of the pursuit of life.

"Step by step" of the wisdom of the original to bring us a second visual feast, the wisdom of the soft text of the "ground cat" original can also bring us unexpected marketing effect. Soft Wen marketing is the core of soft paper creation, "Ground cat" original soft paper creators of the wisdom of the request is very high, peer to a long way, mutual encouragement.