The concept of Chinese car networking came to the traditional insurance company's urgent

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The signal has been sent out.

After Apple launched the CarPlay car system, Baidu launched the Carnet system, Tencent in May released the first car networking entrance class products "Road treasure" ... The internet giant has also labeled 2014 the year of the car network.

Now, the whole plant, telecom operators, internet companies with the car network of the banner rushed to the "home", should be one of the main character of China's insurance industry is still in their own, closed-door research stage.

One of the executives of the company said that the Cross-border companies, which were playing the Internet banner, sharpened their heads to the insurance industry "drilling" every day to divide the "big cake".

Facing the siege and eyeing the network concept of road vehicles, guarding the "cake" of the traditional insurance company a little anxious.

However, the reality is "the model is not mature, China's car network insurance is still embryonic, still in the preliminary stage of research." "June 25, said a person with a related insurance company. Several other insurance companies told economic observation, is still in the brewing and envisioning stage.

It seems that the Chinese PICC, as a big brother, first step. "has completed the initial test of the intranet based on the Beijing area and, in the event of no accident, met to introduce a larger range and scale of tests to customers in 7 August and has now completed the procurement of equipment." "A person in the PICC said.

PICC trial

The experiment was a foreshadowing two years ago. PICC from a number of departments deploy, set up a dedicated vehicle networking research team, and with domestic and foreign car networking manufacturers to carry out close contact.

The current situation is that, based on the security of the interior of the vehicle networking equipment preliminary test has been completed, and then will expand the scope, from the outside to expand, the use of voluntary customer principle, select 5 cities, into the car network insurance model of the pilot phase.

In fact, PICC is trying to establish an insurance vehicle networking platform. Through this platform, based on domestic vehicle and driving behavior modeling and calibration work, the core is to solve the relationship between driving behavior and risk, and insurance pricing factors, for Ubi (Usage Based Insur-ance, based on the use of insurance) model in China to lay a mathematical basis for the application. "However, it is unlikely that the UBI business model will be fully implemented in the first phase. More from customer service, increase customer stickiness of the angle of view. "It is possible, according to the said PICC, to give a good habit driver a certain reward based on the driving behaviour scoring system." ”

Feng Yu, director of the PICC Data Research office, said, "The current short-term data on the network is difficult to explain, but the direction is clear and quick." In particular, the cooperation with the Commercial transport fleet is a quick win and win winning project. ”

Feng Yu said the project refers to the PICC PICC and a truck transport team in Hebei cooperation project. From the past, the accident rate of freight cars is higher, and has never been seen by insurance companies. Through the application of vehicle networking, can fundamentally change this situation, greatly enhance the team's safe driving management level, reduce the accident rate and compensation rate, has been recognized and supported by customers.

The partnership began last year with the installation of a "black Hop" (Vehicle networking device) in dozens of vehicles of the convoy in February this year. Its operation process is: through the sensor to receive information, and then use the device's SIM card to send signals to the data platform to generate some visualization of the chart: which vehicles to drive well? What irregularities? How about driving habits? At a glance; and there is a ranking table available to the motorcade to help it manage the vehicle. And after the prior management of the payment rate will be significantly reduced. "There is a big difference between the company and the insurance companies that used to be unwilling to take on risky transport fleets; "said a person at the insurance company. At present, the most intuitive effect of cooperation with the team is to achieve prior management, reduce the incidence of accidents, can be described as innovative risk control mode, reduce costs.

Foreign data show that the accident rate has dropped by 50% after vehicle access to the vehicle interconnection system.

In fact, the insurance industry is also likely to establish a network of vehicles. PICC Insurance is just like this--early in accordance with this road, such as Tencent cooperation is also an attempt. May 5, PICC PICC announced the establishment of "I Car Life platform", the offline Insurance Services network and other resources and Tencent "road treasure" and other online resources combined, trying to provide the majority of car owners with a good experience.

Although the above cooperation is Tencent initiative to find PICC Insurance, because of its eyes on the car platform resources PICC, but PICC also optimistic about Tencent's social platform, hope that in the future to attract customers, both sides can be described as hit. According to Rook, vice president of PICC, China's largest "people" platform and "car" platform to work together, the complementarity of the two is very strong, can realize the interconnection of data, build a network of vehicles of the ecological circle.

Outside the Circle

Compared to the early layout of the PICC, some other insurance companies may still be in the "close research, brewing stage", but mostly to each other, to test water tankers networking.

This may also be a king and a worry. He feared that the herd of the insurance company, fragmentation, duplication of construction and industry resources would be "violated".

"The network needs to have a top-level design, clarify the business model, determine the technical standards," Wang and think that the car networking should also be with the ongoing business insurance reform interaction, explore new models, to achieve mutual benefit.

In fact, according to the Securities report, from the whole car manufacturers and the internet giant's positive layout can be seen, the car network "money" scenery attractive. The world's light auto sales of 80 million vehicles a year, and this area is the last few with People's daily life is closely related, and has not been the mobile Internet transformation of one of the industries.

An insurance company executive admits that there are some companies under the banner of the car network, always sharpening their heads in the industry to "drill", to share a cup of "wool out of the pig" soup.

Rook said that the domestic insurance market is still in the initial stage, even in the context of the developed countries, car networking in the application of insurance also appeared a lot of problems, therefore, the overall or should be prudent, not quick, not to hype the concept.

According to the Shanghai Xu Chengjun Information Technology Co., Ltd. General manager of the analysis, China's car networking has been: institutional basis, market base, technical basis, application base.

But in the Market Foundation, the Government management department's automobile related industry (including: insurance, public security, transportation, rescue and so on) also needs "the vehicle networking" for it to build the innovation service platform. The social and economic effects brought by vehicle networking will play an important role in the process of China's economic transformation and the cultivation of new industries. In this, the importance of insurance is self-evident.

However, the reality is "the model is not mature, the company's car networking is embryonic, but also in the preliminary stage of research." "June 25, said a person with a related insurance company. Several other insurance companies told economic observation, is still in the brewing and envisioning stage.

Embarrassing Insurance car Networking

In fact, this is a step-by-step process. "The interconnection of vehicles may not be as much as the 10%~15% claimed to be able to play 80% of the impact of the car insurance industry, but at least for now." "said the head of the insurance company.

The reason, the insurance company on the car networking, but also because this innovation for the insurance industry is undoubtedly a revolution. "In addition to UBI insurance, there is no other viable business or profit model," said a chief actuary of the company. He argues that the current scramble is to preempt the OBD port (on Board Diagnostics is an interface for a general-purpose onboard diagnostic system that facilitates maintenance personnel to quickly detect vehicle breakdowns and therefore can obtain a lot of critical information about the vehicle); and the fact is who has the data to integrate others; It's hard to dominate; now, OEMs, telecom operators and internet companies want to integrate this.

As for the relationship with commercial insurance reform, the actuaries believe that the auto insurance rate after the market ubi is feasible, otherwise there is no rate floating space; Secondly, small and medium insurance companies will be on the UBI, select good customers; In addition, UBI will lead to product fragmentation, the industry's development profitability are negative impact.

In Ying Shaonan, senior manager of the Ernst and the firm, the big insurers want to put a lot of things in their own hands, but the small and medium-sized insurers have a slightly different view.

"At the beginning people think ubi this thing is big insurance company first to imagine, but in the domestic is precisely small and medium-sized insurance company is doing." Domestic insurance products, especially car insurance products face the problem of homogeneity, small and medium-sized insurance companies with three people to compete in a weak, they hope through ubi preemptive, want to appear a package integration solution. "Ying Shaonan thinks.

An insurance company executive admits that the Internet is a revolutionary thing to do, UBI is a pricing model based on vehicle use and driving habits, which is basically tailored. The future trend is that with the improvement of driving behavior, the insurance indemnity is getting smaller, but the premium will be less. At the same time, excessive "personalization" will be contrary to the principle of mutual assistance and solidarity of insurance.

And in reality there will be adverse choices, such as the good habits of motorists who do not mind loading car networking equipment; Bad driving habits are not willing to load because personal privacy is involved. This means that the initial application, still face great difficulties and not small challenges.

However, in the internet age, for traditional industries, not willing to do things, but have to face things, the reality of choice is "rather than be subversion by internet companies-to become their subversive object, not as revolutionary, the key is that insurance needs to have sufficient awareness and attention, as well as the top level design, Avoid fragmentation and duplication of construction. "said a senior executive at the insurance company.