The internet has been changed by mobile phones: The Big three layout mobile internet

Comic Yang Shicheng

Internet users move from computer to mobile phone, July latest statistics show that China's mobile internet users reached 388 million, accounting for the total number of Chinese Internet users 72%

Opportunity

Internet giants frequently change are intended to layout, although the Internet development direction is not clear, but now do not seize the site, then there are business opportunities, can not grasp

Differences

Tencent, Baidu, Alibaba led by the Chinese traditional internet three giants, respectively, focusing on the application, backstage, data three of the direction of betting on the future

Rothi Reporter of Huaxi Metropolis Daily

"Although the Internet has repeatedly stressed the dangers of playing mobile phones before bedtime, I wake up every day before bedtime and in the morning, and the first thing is to refresh my microblog." "Netizens Guo this sentence to believe that many people feel empathy." According to reports, mobile phone users now reach 388 million, mobile phone for the first time beyond desktop computers become the first big Internet terminals.

While hundreds of millions of internet users have moved into the mobile Internet, the big web companies have moved on, and over the past week the Internet giants have been involved in the move.

Yesterday, the nineth session of the Network business conference Alibaba mentioned, hope to use information technology to transform the business process upstream manufacturing; in Wednesday, Tencent to Chengdu to promote including wireless QQ; Last Monday, Baidu World Congress to dilute the search, emphasizing the cloud platform.

Baidu, Tencent and Alibaba's development strategy represents the Internet three kinds of mainstream mode, change comes, they have what focus? Get through the internet of many terminals everywhere, will give the Netizen's life to bring what kind of influence? What business opportunities do you bring to the business? This is the next spring on the Internet.

Looking to the future, Internet life will be replaced by screen

In the foreseeable future, the Internet coverage of the field far beyond the computer phone terminals. Recently a video on the internet, showing us a family day of life, from getting up after washing, eating breakfast, and family greetings, driving to work, work shopping, contact everything: rinse mirror, refrigerator door, dining table, car navigation, and even bus stop is all touch screen, they are no time to convey text audio-visual information, Some can also interact with the mobile phone to become a large size of the mobile phone screen, ren operation.

This is not a piece of science fiction, it is not a promotional film made by an IT star company like Apple or Google, but by the hand of Corning Glass, the name "A Day Made of Glass" (a glass-shaped one), which predicts that our lives will be completely replaced by various screens in the future. Behind this is the ubiquitous Internet, and the cloud of massive storage and super computing.

According to statistics, the current video on YouTube to watch the number of more than 9 million, more than 10 days ago by people to Youku, watch more than 12,000 times, can be said to resonate with a lot of people.

Some netizens say, in fact, the future is in sight. There are netizens to this not without worry to ridicule: "Too cloudy, I faint!" ”

The change of the concept of case cell phone

2010 ago, the white-collar life in Chengdu Xinyu is a mobile phone pragmatist, he was dismissive of the brand outside of Nokia, "the biggest role of the mobile phone is to call, send text messages, what photos, games, WAP Internet and so on are chicken ribs, with a digital camera, computer is not better?" Xinyu insists on his own view, the mobile phone too much function is flashy.

But after 2011 years, Xiao Zhang's mobile phone use changed, he told reporters yesterday that Saturday to Qingcheng Mountain for the weekend, "up in the morning to check the mobile phone map, choose a good navigation route, to avoid blocking the lot, while driving, while through mobile phone group chat software and nearby car friends prate; Upload to the micro-group or micro-blog to share with friends; lunch at noon, looking for a nearby discounted hotel by mobile phone; driving home in the evening, watching movies in the vicinity of the cinema is good, and then buy a 30 percent movie tickets with a mobile phone; before going to sleep, open the phone Weibo, see what's happening today, and then set a reminder for the next day, Finally recharge the phone to sleep. ”

Xiao Zhang thinks, now the smartphone is connected with the Internet, and the Internet is connected with people, traffic and business services, now the mobile phone has affected people's lives, the Internet becomes the same as the phone to send a practical life assistant.

July 19, the 30th report on China's Internet development statistics released, showing the size of mobile phone users like Xiao Zhang reached 388 million, and the total number of Chinese netizens is 538 million, which means that mobile phones have surpassed desktop computers become the first big Internet terminals.

Layout Internet companies cross-border "scramble Sites"

The shift of Internet users ' positions triggered the internet's Cross-border tide from the second half of last year, and many internet companies such as Baidu, Alibaba, Shanda and 360 have joined the handset manufacturers in their mobile phone systems or applications to preempt the portal of mobile Internet. Have mobile phone QQ, micro-letter and other star mobile phone applications, not worry about promotion, Tencent and TCL cooperation, will own video games implanted into the 26-inch screen, blow into the Horn of smart television.

"The current Internet trend is multiple terminals, except for traditional PCs, where the internet has access to mobile phones, tablets, televisions, cameras, and so on." Yahoo China's former president, senior Internet Observer Xie told Huaxi Metropolitan newspaper reporter, now the proportion of people surfing the Internet more and more inclined to mobile terminals.

Regarding the importance of advance layout, the famous independent it commentator Bo further to our correspondent analysis, can make money must do. such as Baidu in 1999 to do the search, this is a layout. In a long period of time search is not optimistic, Baidu started to provide search services to Sina and other portals, make a few money, and then create a bid ranking, and in the keyword advertising mode rise head-on with, now became China's largest internet company.

"This means that in your layout, many aspects are not clear, but the layout of the behavior itself is necessary, if you do not rob the site, the subsequent emergence of business opportunities, you can not grasp." "Bo said.

Coping with the different strategies of the Big three internet

In fact, this 3,721, the first to "Rob the site, the card entrance" scene, in the beginning of the internet has been staged once. As the king of PC Software, Microsoft was not slow to respond to the advent of the Internet and, when browsers sprang up, it did the browser to overwhelm Netscape and then plugged in the portals, instant messaging software, search, and other places deemed to be Internet portals.

In the advent of mobile internet, Baidu, Tencent and Alibaba led the Chinese traditional internet three giants, in addition to cooperation with mobile TV manufacturers "grab Site", but also consciously according to their own characteristics, focusing on different aspects of the layout of the future.

Application for Wang: Tencent betting on micro-trust platform

In Wednesday, Tencent to Chengdu to promote the effect of paid advertising marketing, the focus is wireless search, micro-blog, wireless QQ and other mobile applications packaged advertising, it is noteworthy that these applications do not include micro-letter. Wang said that the micro-letter as Tencent's very successful mobile applications, has not yet been incorporated into commercialization. Tencent's habit is to accumulate enough users in a good application to talk about commercial development. Tencent's first-quarter earnings show more than 100 million of its micro-credit households.

Tencent's attention to micro-trust is obvious, this May Tencent large-scale restructuring, updated to six lines of business, the establishment of micro-letter to become a rival wireless QQ product platform, or even to the same status as "QQ".

Tencent is currently implementing micro-letter "platform", that is, through the API (application interface) to allow Third-party applications to join. This also indicates that the micro-letter by Tencent positioning into an "aircraft carrier" type of application, the remaining question is, it can replicate the brilliance of QQ, Tencent in the mobile internet Gongchenglvede core platform?

Backstage for the king: Baidu exerting Force cloud storage

At the Baidu Alliance summit in June this year, Baidu CEO Robin Li poured cold water on the mobile internet, saying the mobile internet is not yet mature business model, will flow and user size, blind investment in the development of mobile internet, like "wine driving" as dangerous.

Indeed, in addition to search on the mobile phone, Baidu is not like Tencent, actively develop and promote a variety of mobile applications, but this does not mean that Baidu does not attach importance to mobile Internet.

At the Monday Baidu World Congress, Baidu fully demonstrated its mobile Internet strategy: developers to open its core cloud capabilities. "Baidu is a search company, it is a natural cloud services, so in the basic ability of cloud computing, Baidu is very strong, I have no advantage on the client, I will open my cloud computing resources, services to third-party developers, through their vast number of clients to cut into the user market." "Bo this analysis.

Some people in the industry said that Baidu's mobile internet strategy is similar to "others gold mine to sell water." In the middle of 19th century, gold miners were found in California. Some later found that the gold rush site lacked clean drinking water, so he gave up the gold rush to sell water to the gold digger. A few years later, most gold miners were disappointed, and the water salesman made a lot of money.

Data for Wang: Alibaba exerting financial

Ma Yun, chairman of Alibaba's board of directors, delivered a speech yesterday at the 2012 Internet business Conference, saying it would reshape platform, finance and data three business from January 1 next year. He also disclosed that in order to support small businesses, Alibaba has decided to fully launch the "double million" strategy to nurture 1 million of millions of businesses in annual turnover.

According to Arrey financial authorities, the first half of its cumulative loan of 13 billion yuan, composed of 1.7 million loans, the daily average of nearly 10000 loans completed, the average loan is only 7000 yuan. This is an incredible set of numbers in the traditional small-loan industry, which is based on a variety of data on the E-commerce platform of small micro-enterprises to assess its credit credentials.

According to Arrey financial director Tong introduced, Ali Financial existing staff close to 300 people, of which, only the Internet-related technical personnel accounted for half. "The composition of the personnel is matching the characteristics of our micro-credit technology," Tong said, after a lot of investment, Ali Finance has gradually found a data plus the Internet's new micro-credit technology innovation Road.

At the same time, Ali platform accumulated a large number of transaction data, but also highly commercial value. Bo told our correspondent, these user transaction data one can reflect the macroeconomic trend, another is Ali group chief of Staff Zeng said, the future of E-commerce direction is C2B, is the user of a large number of data reverse guide the production of enterprises.