The research report series of the movable medical subdivision industry: Analysis of the competition products of the dental App products

Absrtact: DR.2 evaluation Studio mainly introduced and analyzed the 4 enterprises of mobile medical dentistry, in this article, we will make a detailed assessment of their competitiveness. V. Competitiveness assessment The present report analyses the assessment of four mobile dental Enterprises (

) mainly from the following four points

The DR.2 evaluation Studio mainly introduced and analyzed 4 companies in mobile Medical dentistry, in this article, we will make a detailed assessment of their competitiveness.

v. Competitiveness Assessment

This report analyses the competitiveness of four mobile dental enterprises from the following four points: innovation and development ability, market ability, financial ability and management ability.

1. Ability to innovate and develop

Products are the basis for the survival and development of enterprises, only to continuously develop new products to meet customer demand, enterprises can continue to develop healthily, because a strong new product development capabilities of enterprises more competitive. Here we will be from the technical level of the enterprise assessment, because for mobile medical enterprises, its innovative development capabilities mainly refers to the ability to deliver products and services.

Let's look at the characteristics of the product first, dr.2 that this is an important factor at least in the short term. The user experience is good, the design attractive product certainly is more competitive. Our studio compared and analyzed the characteristics of 5 mobile products of 4 companies.

(1) Two dental O2O platform mobile end comparison: love teeth and fangs net

① Home Interface Comparison:

Conclusion: The interface UI of Love teeth is refreshing, dynamic, and the overall UI is very concise, relative, love the teeth of the UI design seems to be more attentively, experience is good.

② Registration and Login function comparison:

Conclusion: Love tooth registration is considered more comprehensive and humane.

Comparison of main functions of ③

Love teeth-dentists ' questions and fangs-online consultation

Love teeth-my dental and fangs network-nearby clinics

Comprehensive Analysis Table:

(2) a good dentist

A good dentist-doctor end

Convenient for dentists to manage customer reservation information, you can use voice to make a quick and detailed record of the customer's appointment.

A dental Micro Clinic is one of the mobile products of a good dentist. is the application of micro-letter public number interface development, for a dental micro-clinic system in the background unified management of booking information, timely information on the outstanding appointment to remind.

Open the micro-letter, add friends, pay attention to a micro-clinic micro-letter public number. Access to a dental hospital's micro-clinic homepage, booking is very convenient, fill out the information after the application, half an hour or so, the hospital will be arranged after the telephone or SMS notice booking, in the booking query module, enter the reservation of mobile phone number, you can inquire booking information, there is no online consulting module

A good dentist, February 17, 2013 released the V1.1 version, April 28, 2014 update to V1.5.3, a total of 9 iterations, the Web side and mobile-side development synchronized. A dental micro clinic can work together with a dentist's clinic management system, a small clinic CRM system, to manage customer reservation information for micro-signaling platforms.

(3) Dental Friends

Because this project has been at a standstill stage, can not find a friend of the download link, Dr.2 here in our evaluation database of the previous assessment report, give a brief evaluation of the statement.

Tooth friend, 5-person development team, March 2014 dental Android release, the product only achieved basic functionality, the current product has no iterative update information, IOS version has not been released, the current project is at a standstill stage.

2. Market capacity

If only products, no marketing, there is no market for products, then the competitiveness of enterprises is to reduce the points. This report mainly from the sales force, distribution network, service and sales policy, advertising, staffing, funds and other aspects of its marketing capabilities.

(1) Love teeth, in the early stage of product development, mainly through mobile Internet media and offline activities for marketing, and dental cooperation to promote, such as: media coverage, Centv Love App program, to participate in the Black Horse competition. With the gradual maturation of the product, the company set up the app Operation department and marketing department, increase ground promotion and network marketing efforts. The market is mainly concentrated in Shenzhen, there are indications that it intends to go to Beijing, Xiamen and Guangzhou to promote.

(2) The big teeth net, its market promotion mainly is according to the internet marketing and its marketing department's offline promotion, at present the main market concentrates in the Beijing and the Qingdao area, is actively seeks each region the channel cooperation business, strengthens in the nationwide promotion.

(3) A good dentist, mainly through the Internet (micro-BO, micro-letter) to some dental clinics and dentists marketing.

(4) Dental friends, the current project at the stage of stagnation, not to promote.

3. Financial capacity

(1) Love teeth: In December 2012, the Shenzhen state Fuyuan Angel Investment hundreds of thousands of yuan, July 2013, access to the middle of 2.4 million Yuan Angel investment, enterprises at this stage only cost expenditure, and no source of income. According to its team size (around 15 people), location, estimated monthly per capita cost of around 8K, plus marketing costs, office rents, utilities, property costs, such as cost, conservatively estimated monthly average cost of about 12.15 million, from its 2.4 million angel investment to the end of this July, Just one year, 2.4 million should be remaining less than 1 million yuan, so the next step is to access the financing of investment institutions, is the key to the development of love teeth.

(2) The teeth Net: the financing situation is not known, the mobile end of the network is free mode, but it can be through the web side of the clinic group buying activities, access to the division, the Beijing area has 222 clinics opened this service, Qingdao region has 9 (according to the number of group buying shown on its website, group buying into 15%, The annual income of Qingdao region is 215894*15%=32384 yuan, 222 group buys in Beijing area, estimate its revenue is divided in 600,000 or so. Based on the above data estimates, the comprehensive estimate of the annual net income of no more than 800,000, taking into account the Beijing area of human costs and other operating costs factors, estimated monthly cost is about 150,000 to 200,000.

(3) A good dentist: the financing situation is not known, the client free use, a dental micro clinic-micro-letter on the dental clinic, the hospital charges, can obtain income, currently has more than 30 dental clinics to join. It also has a wired dental training business, and regularly invites experts in the field of dentistry to give lectures and receive training fees for participating physicians. According to its product manuals and telephone interviews, it is estimated that its income is limited, and currently may be around 100,000 to hundreds of thousands of yuan.

(4) Dental Friends: DR.2 Evaluation team contacted its project leader, currently this project due to funds short board, has been suspended.

4. Management capacity

Enterprise management and decision-making ability to a certain extent can determine the competitiveness of an enterprise, Dr.2 evaluation Studio from 4 dimensions to assess the management capacity of an enterprise: development goals and strategies, product management capabilities, corporate culture, as well as core managers of the qualifications and experience.

(1) Love Tooth, CEO Jin Yi, study life in the UK for seven years, according to his claim: during the establishment of the Northern Ireland magazine, access to investment and was acquired. 2009-2012 in the family of the Shenzhen chain of dental work, after the creation of Love Dental network.

The business model of O2O is located in the mobile terminal dental diagnosis and treatment platform. At this stage, love teeth focus on the development of the general public user mobile end, so that fee pricing strategy to attract users to download and use. Dr.2 speculated that in its product promotion phase wants to attract a group of "cornerstone users", so at this stage of the clinic can be free to join, because there is no increase in the cost of clinics, relatively easy to promote. The following is an example of love tooth, detailed analysis, because the project is the industry's relatively best.

According to the official love of dental data, has more than 500 dental affiliation, its monthly users have exceeded 200,000 times. Dr.2 the clinic in different areas of love's teeth and did a deep research on the dental clinics that have been promoted with the signing of the agreement. We found that the clinics that know about the app and have reached a partnership with each other are mostly concentrated in the Shenzhen area, with a few in the north. Elsewhere, there are few that love tooth apps. Most of the visited dental clinics thought their functions were largely ineffective, and dr.2, based on statistics, used small sample data to estimate the population, making bold predictions about the data released by the dentist, which, by the end of June, was estimated to be under 200. Because the research found that love teeth above the clinic information is a large part of love teeth promotion early "own" included, the clinic does not know.

According to our repeated evaluation of the results, we are from Wuxi, Shanghai and other fields through the dentist questions, the current answer to the Doctor is limited to Shenzhen 4 cooperative clinics of several doctors, the speed of recovery is not satisfactory, and the time to reply is also more concentrated.

We wonder why only a few clinics in Shenzhen answer questions from users, rather than clinics that are relatively close to the user's location. And the clinic in Shenzhen, why they have the motivation to answer, located in the thousands of miles away dental problems? In addition, answer the question Time interval is so long, how can attract patient user's stickiness?

On this basis, we have more reason to speculate that the actual registered users are not as much as the love of tooth description, active users are more worrying. Dr.2 even has reason to speculate that several of these clinics in Shenzhen have some connection with doctors and love teeth. This apparently-imprinted consultation question is far from the Free-market platform it wants to build.

One of the fee-for-love models is now likely to work with clinics to launch items such as coupons, which are divided into sources of income. But for dentistry, this kind of platform only applies to the tooth whitening and so on standard class product, for orthodontic, dental implant and so on non-standard class high-end dental service project, the app is difficult to enter, realizes its industrial chain the closed loop. There are two reasons:

1, dental implants and other non-standard types of high-end dentistry services are based on different personal circumstances customized.

2, high-end consumption is not suitable for online payment consumption, for example, most of the dental implants in more than million, some people will go online to buy it, it is certainly to go to the dentist to make a detailed consultation after the decision, and clinics and doctors are more motivated to mobilize patients do not buy online to save costs.

The founder of the love of teeth has always stressed that the business advantage of the Family dental clinic is the most important key success factor for tooth-loving. And dr.2 that this may be a weak, early can borrow power development, but because non-market factors in the role, so may let the team misjudged the situation, think the market is smooth, but often later development is slow. At the same time, when other chain clinics join in the future, they will consider: who can guarantee that the product is not a platform for the purpose of the family business diversion.

Even if the current family of three dental clinics are too small, but if the real platform, if it can be reversed layout, how can we do not have related transactions and benefit delivery? Of course, if not, all problems will not exist!

Love teeth in such a small amount of time, has carried out two rounds of financing, the current must continue the third round of financing, so the three founders of the shares were severely diluted, there will be many problems occur. So the next step in the development of the capital of love tooth determines its trend. Of course, people can continue to grow, companies will continue to seek their new business model.

(2) The Enami, founder of the network, has served the television station, Gome Group, has done planning, operations, direct sales, senior executives and so on. Has also been a start-up, done car 100, opened a western restaurant, eventually become attached to the oral care industry.

The DR.2 evaluation Studio counted the number of doctors and clinics on its website, with doctors around 500 people, clinic 5,000, followed by a sample of these clinics, know that the large network of clinics concentrated in Beijing and Qingdao area, other areas of the clinic basically no one knows them, so the big teeth on the Internet clinic data, a large part of its staff can use the data found on the Internet Material, the database has been filled.

The number of questions on the site is about 6 a day, and the doctor's answer is slower, mostly more than 24 hours. So at this stage, the user activity of the network is low, the coverage is small, and its competitors and love teeth belong to the same category.

For its group buying business, the U.S. group, the public comments and other group buying giant will be its biggest competitor. Here we are to the North Canton and Shenzhen Group of the United States on the Dental Group purchase business data statistics: Beijing 208, Shanghai 115, Shenzhen 123, Guangzhou 33, which is enough to judge the United States and other such groups of group purchase site for dental standard product group purchase business competitiveness is very strong. Dr.2 that the current business progress is also relatively slow, the reason for love teeth.

(3) A good dental dentist, founder Hong Yi, graduated from Cambridge University.

A good dentist is a dentist's continuing education and academic as the entrance, hoping to build a comprehensive Internet platform for dentists, its industrial chain layout seems to be more reasonable and perfect.

But for a good dentist and a dental appointment platform (doctor side), mobile his or dental mobile CRM system will be its future major competitive threat, specific analysis see DR.2 before the article mentioned the threat of alternatives.

(4) Dental friends, founder Zhou, has 5 years experience in oral trade.

As a result of the shortage of funds, dental friends has been suspended, the reason is also listed because the business model of this product and the previous several are not the same, there is a certain uniqueness can be for the industry reference.

Briefly analyze the project of Mr. Chow founder Zhou: To look at the tooth price search as a breakthrough point, to do the first domestic price of dental treatment search engine, the price of each clinic in each place to order the dental treatment, to create a domestic oral cavity patients choose the preferred platform for oral clinics, and then under their own denture processing plants, and these clinics cooperation.

Vi. Quantitative evaluation of competitiveness

DR.2 Evaluation Studio from the above 4 dimensions to analyze the competitiveness of enterprises, according to the average quantification of weighted indicators to obtain the scores

From the above weighted calculation and weight ratio synthesis, dr.2 that the research company's competitiveness are relatively low, the highest weighted scoring of love teeth is only 4.5 (out of 10 points).

Vii. Summary

Every industry in the start-up time, can not be perfect, as long as the opportunity is greater than the risk is worth a try. For mobile medical dental industry, it is in the life cycle of the import period, although there are many uncertain factors, but the market potential and growth space is still very large.

Enterprise competitiveness is the evaluation of the enterprise itself. Even if a company finds an attractive market, it has to weigh its own weight to see if it has enough advantages over its competitors to harness the market. And the first thing companies have to see who their competitors are, what are they doing? These competitors are not just floating on the surface, but more formidable opponents are often the threat of potential entrants and substitutes.

When we know who to compete with, we also need to know where we are in the competitive position, because we do not know their position, often make the wrong choice. Enterprises to understand their products to attract users of the key factors, always ask yourself a question: Why do customers use your products? Why "long-term" use your product.

Last Dr. 2 according to the industry Analysis of Mobile medical dentistry and the competitiveness analysis of 4 major enterprises, a matrix map is established for readers ' reference:

Disclaimer: This inquiry is written on the basis of information currently disclosed. We cannot guarantee that the statement of opinion in the text will not change. The views stated herein are for your reference only and in no event shall we be liable for any consequences arising out of the use of any of the contents of this report by any person.