Today's head of confusion

Text / Crescent

Chinese secondary school textbooks are very keen to publish literature that reflects the indifferent merits and demerits of capitalist society. Works by Mark Twain, Ou Henri, Maupassant et al. Have basically completed their education of "western values" for Chinese students. Of course, Writers may not have thought Realism came so fast that even in the frequent occurrence of crimes committed in China in the past to serve the elderly, the "police and hymn" still sway through the Chinese textbooks and life and life reflect some paradox.

Maupassant's "My Uncle Yule" is the other side of the classic banner, "the relatives of the poor suddenly wide, grace creditors have to find home" story is applied to today's headlines face the world besieged on the case, it seems not at all unexpected.

According to the propaganda and discipline of start-up companies, round A, round B financing must be low-key, big trees are still afraid of attracting wind, not to mention young seedlings ground, to the C round, usually already hard-wired, you can come out and tell stories. According to this established rhythm, "Today's headlines" just want to package a "miracle of innovation" - $ 500 million reading App App valuation, very eye-catching - but, many media think that today's greedy achievements, in the empty gloves copyright At the same time, Heng wins the proceeds of content creation.

"Water fish beam shallow, deep summer dream Ze deep."

Rich thief

The vagueness of today's headlines on legal boundaries lies in the fact that its "diversion" is somewhat different in definition and in fact. Zhang Yiming, founder of today's headlines, thinks that the key point of "diversion" lies in the output of the traffic as well as the complete presentation of the original content. After these two accomplishments, based on the adaptation of mobile scenes and commercial considerations, Most of the content was "optimized for reading" processing, that is, transcoding compatible with a self-made container to render the news.

Today's headlines think it does the same thing as search engines such as Baidu, but the media do not complain about enjoying the Baidu's traffic input. However, it is a "selective protection of rights." Moreover, taking Zhang Yiming's headline over today This is a technical rather than a media-based personalized data distribution product, and it is not appropriate to measure today's headlines with infringement cases between media.

However, we can see the difference between today's headlines and Baidu. Baidu offers a variety of once-and-for-all rejection plans for mobile sites that do not want to allow their own transcoding. No-Transform, Handheld, User-Agent commands are all easy Row. But today's approach to the headlines, in the original words of Zhang Yiming, is "If the sites do not want to be crawled by us, just tell us that we will immediately win it." This is obviously not a technology that matches its product positioning Type program.

(The up-to-the-minute move is that the headlines today claim that it supports the robots protocol, a concept-switching PR, because robots are for search engines and many are willing to be indexed by search engines but not necessarily, "Diversion", because the two are fundamentally different, which will lead to understanding and operational contradictions, such as: allow included also allow transcoding, but not allow transcoding included transcoding but not allowed to include, not Allow transcoding does not allow inclusion, four kinds of requirements are possible, simple imitation and one size fits all.

Chinese Internet has a set of "rogue logic", that is, when I think your service experience is poor, I can endorse the user endorse your content rendering, such as many browsers have the habit of making decisions for the user, the decision of a Too many ads on these sites and then filter. In most cases, the rogue party puts the user in a position of benefit, as the thief shares part of the stolen property - in the example above, the cost of enduring advertising as a user's free access to information remains the same , But also get the cost of the return, the user naturally overjoyed - today's head argue that the reason why the use of transcoding instead of the original link jump, because the crawling object server instability, the same logical flaw.

In a word, pirated books can not be regarded as natural legitimacy because it can not be more beautiful than the binding of genuine books, and even fewer proofs have been collated.

However, the ecological devastation of today's headlines has not stopped there. Judging from the origins of this crisis, it and the "Guangzhou Daily" litigation is the actual fuse, the traditional media's sense of urgency is even more open rebound in the struggle, including the "Beijing News", including the daily newspaper media , Is the camp of opinion.

Among the paper media, the fast-clearing attribute of the daily newspaper is the most obvious. If the magazines such as the weekly magazine and the monthly magazine can also rely on the quality of the content to raise the defensive wall, the daily newspaper provides long shelf-life and is extremely vulnerable to the issue size, The portal struggles with copyright costs and the mobile Internet is breaking the rules, which undoubtedly aggravates its operating conditions.

Although the traditional media's unscrupulousness and the once-and-for-all living on for too long are the main reasons for their lack of competitiveness in dealing with the impact of new media. However, the media, both old and new, maintaining a balance between the production and sale of information is a yardstick for abiding by the law. As long as there is no change in the producer role of traditional media, the technical factors should not be confused in the judgment of right and wrong. Parasitism certainly can not bring about a win-win situation.

And, judging from the market's point of view, "is it parasitic?" We can assume that the number of subscribers in our headlines is tripled tenfold. As almost all web users get news from today's headlines, traditional content-producing media Can not survive? When the traditional media whose income plummeted disappeared, where does the headlines grab the news? This paradox is that the current model of today's headline can not pass by.

As for the traditional media, the headline financing success of today is just about to take a break from the wind and wave and it is also a helpless choice. Similar to the early days of the barbaric growth of the PC Internet, this is also a crucial moment in the establishment of the system. If the body weight of today's headlines is too small, the degree of injury will naturally be limited and it will not reach the height of an industry with fellow enemies. However, if the headlines are too mature today, With the expansion of interest involved and the difficulty of doubling (may wish to recall the history of Baidu library), standing in the traditional media point of view, the best time to cut into the moment indeed: I have reserved space for compromise, that is, distribution of copyright, and you With cost reserves, or financing quotas, it would be best if the dispute could be settled within a commercial framework. However, the consensus is the most precious creature in the world. Obviously, it is not clear and hard to draw a budget for purchasing content copyright in today's top-level operations planning because it is the demand of algorithmic dominant information distribution and information stock in theory There is no upper limit - it can not afford the price of the entire media industry, and after the breakdown in the negotiations, the traditional media are clearly not capable of cutting off the headlines today and will eventually be distributed by the market - letting Caesars go to Caesar God's Return to God - The traditional media, determined in part to justify self-preservation, has been evacuated from today's headlines and continues to find its own way out.

This is the limitation of the law. It does not seek for the road of wisdom, but avoids the risk through the restraint of power and responsibility. The "theft and punishments are the two sides of the coin" Bin hero Robin Hood, may not really cure it.

In 1973, Mrs. Rowland, a politician and Gironde party leader during the French Revolution, was sent to the guillotine by another group of revolutionaries, just below the Statue of Liberty, leaving a last word familiar to her posterity: " Freedom, how much evil ruins under the name of the line. "Just, one of the spirit of the Internet, but also freedom, and when the freedom of information is equivalent to the communist information, its deterioration is inevitable.

Scarce surplus

China's media industry has its own malformed side: private commercial websites (including portals) can apply for news information service licenses, but their employees have no right to apply for a press card, that is, both the news interviewing right and the editing right No. According to the requirements of the "Regulations Governing Internet News Information Services" revised in 2005, commercial websites, in addition to the necessary filing, funds, office space, sound rules and regulations and the configuration of news editors, can only be reproduced and sent to the central media units or provinces or autonomous regions , Municipalities directly under the Central News Agency - that is, we often refer to "traditional media" - release of news information, in short, can not produce news.

(Of course, the news information is limited, referring to "news and information on current political affairs, including reports and commentary on social and public affairs such as politics, economy, military affairs and diplomacy, as well as reports and comments on social emergencies." Entertainment, technology, sports and other fields, commercial sites can do a little bit of articles)

This also means that news and information have scarce attributes in China. The figures for 2010 show that there are over 1 million news professionals in China, but there are only about 200,000 legal reporters who have the right to produce news. Most of the rest are employed News porters at major media outlets. Due to the unprecedented development of the Internet, media contacts are pervasive in the user's life scene. The commercial free strategy also leads to the low threshold of information access. In terms of the supply of news, it is a serious surplus.

The business foundation of today's headlines is built upon this "scarce surplus."

Portal procurement news, not only need to pay copyright fees, but also to form a difference between each other - or Sina Sohu Netease home page content without distinction, the user can not pay bad - thousands of thousands of noodles personalized information distribution, portal In yelling, the real dare to try, almost no (Tencent latest revision of a small test of water), everyone's historical burden are heavy, toss things small, if not because of guessing cause traffic flow decline, which editor can not afford This responsibility.

Numerous worries, nothing in the world as a start-up company today. Mobile Internet directly over the PC Internet information piling up stage, from the emphasis on rolling updated banquet to focus on the needs of the buffet, today's headline is nothing more than Search-based model and Item-to-Item algorithm and social map Made grafting, catch in the portal is still distressed little screen ad placement is not enough indecisive empty period, the first to form a brand effect.

The concept of aggregate reading has been applied to the trial and error of many products in the era when Web 2.0 was just emerging. How to guide the diversion has always been the focus of much thought. The Internet is playing the traffic business, the flow of white to others, in addition to traffic distribution itself as the core business of search engines, no one really affordable, in the process of struggling through the iframe nested other sites page play Once popular. However, aggregate readings are often dominated by the eyeball economy in the end, becoming an unlimited pursuit of hot spots, the content style quickly market-oriented, business model will be difficult to enlarge.

Baidu news is a strategic product, Baidu News does not need to consider profit, so Baidu News put it on the footer notes "do not publish or reprint any complete news content ", In the form of cooperation to send out all the traffic flow out.

Today's headlines in the valuation of blockbuster, and its wearing the tiptoe dance skillfully inseparable. It is self-proclaimed "diversion" is actually a search engine job, under this condition, the entire network of news can be grabbed the source of today's headlines, without having to consider copyright issues. But on the concrete "diversion" implementation, the concept of "middle page" was moved forward again today, and most of the traffic that should have been exported was stopped in its own App again, and the autonomy added Advertising space. To distribute the name of the media, the reality of the media, this is comparable to the practice of no business, of course, considerable money, Ding Lei once joked that "rely on several engineers to update the program to operate a portal," today headlines come true.

One of the most obvious truths is that if news is still considered a commodity, while others need to buy it when it is acquired, and today's headlines are continuously available at no cost, then there must be some problem with this.

Kong Yizhong rose in the pubs in the town of Lu red face, the amount of green bar on the blooming argument "stealing book can not be regarded as stealing", it touches "everyone was laughed, the store is full of merry air." A hundred years later Consciousness should not be lower.

Innovative dilemma

In 2006, the French Parliament passed a proposal to force Apple to open the DRM protocol for iPod - DRM is an abbreviation of Digital Rights Management, which means "content digital copyright encryption protection technology", mainly to prevent users from using different music Copy sharing between devices - Apple is very angry that this is a record company and the government's collusion, and will lead to piracy victory.

By 2009, things were fundamentally reversed, and as Apple's iPhone sales were pleasing and unit users had multiple Apple devices already common, DRM hindered Apple users from synchronizing their music on different end devices Experience, so Apple and turn their efforts to promote the cancellation of DRM initiatives, and eventually all 10 million iTunes music to give up DRM constraints.

This diametrically contrasting contrast exactly reflects the irreconcilability of innovation and institutions: the former runs wildly, while the latter chases after a sweaty, slightly curved corner. The role change of "good law" and "evil law" often overthrows the conclusion of dualism, making it difficult to simplify complex issues.

From a utilitarian standpoint, the protection of copyright for traditional media is, in fact, a hotbed of euthanasia services. We have previously assumed the extremism of a monopoly of today's users. Traditional media are mass-produced because they are unprofitable. However, we can once again assume that there is no extremism in today's headlines. Is traditional media like a breeze to reproduce glory? The New York Times is one of the best traditional media outlets in the world to protect its copyrights, and it has done all it can to pay for walls, digital advertising, and more - to preserve the value of its content, but its loss is still growing. It is obvious that traditional media in China are less likely to perform better than the New York Times in both the copyright system and the content quality if they are not relying on barriers to market access - , Sports, etc.) and how much more traditional media than new media? The size of the traditional Chinese media is only greater.

The emptiness of the traditional media is being overstated, which I call the "pain of the system": harsh censorship of journalists that implicates journalists in their ability to produce and create - the ability to hold dead manuscripts in a newspaper group over the years Activities, the quality of "defective products" that have not been published is far better than those of "qualified products" sold - so even without journalists who fleeing, most of them actively take advantage of themselves since the media boom Of the public account of the WeChat awareness; and the other end, that is, distribution channels, affected by the environment, apportioning subscription method has gradually stopped using the reader out of information age barren, give full play to their right to choose, and today's headlines It is precisely because of this background that the birth and popularity of

The headline innovation of today lies in its complete reorganization of the news channels, which is a typical devastating technology. In The Innovator's Dilemma, author Clayton Christensen describes destructive technology as: "Destructive technology has brought to the market a completely different value proposition ... based on disruptive technologies Products are generally cheaper, easier to use, smaller and often more user-friendly. "

Similar to iTunes's strategy of requiring record companies to sell singles rather than entire albums, today's headlines break the traditional media-packaged content and users do not have to subscribe to a full year of quality articles for a month or so Newspapers, tailored for different users unique headlines to support the ideal technological evolution, there is no doubt that there is an innovative gold content. At the same time, privatizing often leads to new markets. In handling the attitudes of today's headlines, the relevant media basically has been divided into three major camps -

I. Hostility: In the traditional sense, competitive media still believe that grasping today's headlines is an inherent channel of dilution of media value. Such media once belonged to the winner of marketization and assumed self-esteem and plundered new media Be alert. In addition, Sohu, Tencent and other portals have announced cooperation with today's headlines, but also occasionally, they are not bad money, not bad traffic, but also force their own news client products, and even rumors Tencent industry Winning funds (investment department) are pushing ahead with the acquisition of today's headlines.

Second, the silence: Xinhua Net, People's Daily, China Net, Global Times, reference information, Qilu Evening News ... ... This series is not yet complete list, belongs to acquiesce in today's headline "diversion", but did not publicly expressed support for the media Their common feature is that they have the shadow of "official media." They need to pursue the role of speaker in the chain of news dissemination without considering the market. Therefore, whether it is today's headlines or yesterday's headlines, as long as channels for information diffusion, Will not refuse, and the cooperation agreement is very simple (you catch it), there is no really involved in the cost of copyright and purchase. (Tiger sniff Note: This important list of several important media, today's headlines are directed to the original site wap page, it is said to bring its daily up to tens of millions of PV traffic .This is probably not in this controversy root cause.)

Third, support: Mostly new media, self-media organizations and individuals, mostly behind today's headlines, new media and self-media distribution costs are relatively low, but they also did not embark on the content of the direct realization of the old way, with Wei Wu As the teacher summed up, the media only means that the real money-making business is still out of the media (overseas case is Bloomberg BusinessWeek, the domestic case is "entrepreneur" magazine). Therefore, it is not surprising that such headlines today can outweigh the disadvantages of such media in the light of their influence and their defense of today's headlines.

Financial media people Fan Weifeng once stood in a statement of rights activists, calling for reluctant to be reproduced today's headlines expressly claimed the contents of today's headlines, and is willing to be reprinted should find the head of today's copyright fees. Obviously, it is not difficult to start with the first one, that is, to hopefully "go the other way" with today's headlines. The lack of practicality lies in the latter one, that is, the real gold and silver as the only cooperation program. The reason why today's headlines are touted by the capital, the mode advantage of its low-cost access to content is crucial, for it is rather lacking, can not be subject to trading. Therefore, Fan Weifeng finally announced his withdrawal from today's activist war. He believes that although the headlines did not win today, the traditional media that claimed the banner of copyright has already been lost. Today, the headline is ingeniously opening the official Weibo of the media platform without any welcome. Fan Weifeng settled in today's headlines and announced his own for the new site, Sina, respectively, each day to bring about 7 million and 10 million PV data.

In general, innovation will inevitably bring about the secondary distribution of benefits. The so-called "original sin" must also be followed in its own right. However, reviewing the historical process, its laws are always based on facts, not values, and innovative products Never stopped because it can not be justified, but is blocked in front of the wheel has a stomach grievances, after many years have turned into relics, let empty grievances of historians to express regret.

In the 205 years of the crisis, physicist Ding Yi left behind his last words and also a pessimistic judgment just before the manned United Fleet observed the destruction of the Mantis by water droplets: "To destroy you and to be related to you ? "

Do not demeanor really late

For the traditional media, "the louder the voice is and the more the heart is weaker," most onlookers mourn their unfortunate and indignant attitudes - "contention" here refers not to using copyright dispute as a straw, Instead, it enlarges the field of vision to the entire future to justify its survival.

I wrote an article entitled "Self-help in Humiliation", stating that 52 traditional media companies signed a contract with Alibaba at the "2014 China Newspaper New Trend Forum" to help the latter through a marketing tool called "Amoy on the Code" Solve the problem of poor sales of their own ads, is to a little bit cold and give up thinking, or even throw away the dignity of lazy behavior.

This article was questioned in a WeChat group - not to mention the wrong point of view - but to say that such "humiliation" is a fictional imagination because the "sacredness" of the industry in which traditional media is overly preoccupied Indifferent, but neglected the media itself is the essence of a business. Since it is a business, you do not have to bear the grudges and sorrows caused by the persecution of paranoia. You either accept the choice of the market or you find yourself in a businesslike way. There is no point in rolling your land. Of course, This change is understood as the media's "humiliation", there are also exaggerated elements.

To be honest, I was not convinced, I feel that "both shoulders do justice, iron the article," the self-discipline far-reaching, the Western community media also known as "king of non-crown" admiration, in a special environment in China to do such a pseudo-existence, Seems more harm than good.

However, as I have been invited for several occasions to look internally at the crux of traditional media, their desire to lie down and even kneel to earn money is far beyond sufficient to make the switch to making the transition, and in some areas It is also a fact that the number of media produced after planning has surpassed the market demand. In their view of the world, there is no such thing as being trivial, so it is not a bad thing to boil the water to make it feel like a hard time. At least, This is the only way to disenchantment.

As for the burned hot today's headlines, my biggest opinion is that public relations capabilities. After showing the arguments of each other argument, the public relations should come out to clean up the battlefield to clean up the mess, but today's headlines do not know why, in the "motivation theory" on the deeper and deeper accusation by the industry is black because of competitors to promote the process, was Cheng Lingfeng black because he invited Zhang Yiming to "private director Meeting" was rejected by the latter ... Although it is a start-up company, but after all, also had a stage of lack of money, and think about how to upgrade the soft power it, the future is still more than flat.

As for hearing today's headline claim that the controversy has made it more well-known and has received more media applications for co-operation, what I have come to think of is the play "Camigula" by Camus, After his favorite mistress, his sister, died, he slipped out of the palace and roamed the countryside beyond Rome. The anxious anxiety of the aristocrat, who was eager to find the whereabouts of the emperor, prayed: I hope to lose a sweetheart, will get ten new love. "

How self-deception.

Writer Profile: Crescent, senior digital marketing expert, column direction for the TMT (technology, media and communications) industry analysis and commentary, but for the truth, without a position. WeChat public account: techread.