Traditional enterprises need to break through internet thinking barrier

This year's two sessions, two people mentioned the internet and the relationship between traditional enterprises: one is Robin Li, because these years Baidu is standing in the service of the company's point of view to do the promotion, even if the bidding ranking is very burning money, thousands of enterprises are indeed because of Baidu and benefited; another is Lei, Lei is also talking about the internet to change the traditional enterprise, Because Millet created the internet thinking, let everyone talk about the internet thinking, millet even have to enter the idea of real estate, the industry startled sound. According to Lei's logic, as long as there is enough cash flow, to make a good and hit the real estate brand should be no problem.

Now there is such a phenomenon, traditional enterprises are always considering how to use the Internet thinking to net, but the traditional enterprise complex intermediate links so that they can not borrow any ready-made mode, so many people run, the traditional enterprise Internet is too difficult. In fact, this is the traditional enterprises think too much, always consider how to solve the intermediate links, and the so-called internet thinking is opposite, completely abandoned the intermediate link, the two thinking in the opposite way.

Why do Internet enterprises want to mention Internet thinking? This is how to say, because the Internet enterprises do not have a large network of traditional enterprises offline resources, even if the maintenance costs are expensive, it is also resources, Internet enterprises only online resources, most limited to the line, with a large number of traffic can not be changed, so will take various means to persuade HTTP ://www.aliyun.com/zixun/aggregation/37011.html "> Offline enterprises to the Internet, so that enterprises do a variety of promotion, open a variety of shops, but to know that most traditional enterprises are offline brain management line, this set is not workable, Most companies fail, but whether or not they succeed, internet companies make money because most Internet companies are traffic traffickers.

The Internet enterprise that really wants to do something, is limited to offline resources, such as the circulation of a statement, said that the millet mobile phone is intended to use the customer's sales system to engage in sales, where the customer a perfunctory even after the difficult, helpless under the millet will go hungry marketing routes to the futures model to attract fans. But no one thought that millet would be so successful and created a methodology based on the Internet, which is called Internet thinking. Of course, the Internet thinking has its own characteristics, put in millet here, is Lei said "focus, the Ultimate, Word-of-mouth, fast", in other places have different meanings, after all, different business philosophy is different, methodology and world Outlook will also vary.

From the eco-circle strategy of the electric business bosses, we have seen their intention, on the one hand, because they do not have the traditional manufacturing resources and strength, the need to engage in a union with traditional enterprises, the integration of all the resources of the industry chain to serve themselves; On the other hand, online companies are continuing to line up, whether it is strategic investment in traditional manufacturing , or directly online down the business district to lay stores, these are explained even if the Internet thinking also need to eat under the line, with the current popular words is pure Internet enterprises too ungrounded.

Traditional enterprises sit in a strong agent channel, store resources, but also consider to online and the Internet is familiar with the way of the Internet business game, this, how do I say? Tian Bogey horse racing story you remember it, there is a tiger story, probably all this truth, I believe that everyone is point to the wise man. Think about how to use existing resources to do something with advanced channels, is the most should do, this sentence another meaning is that to do business transformation or marketing innovation, not necessarily to use the Internet, more channels and ways also need to dig, see how enterprises to do.

As for the internet thinking of the "standing in the typhoon mouth of the pig can fly to the sky", how to see? The important is the tuyere, but definitely not the pig, in the Tuyere, next door three of the cat star doggy people can fly to the sky. This is quite similar to what showered said, showered is not the focus of their own, but their owners to the rise of the fairy, although there is no typhoon, but their owners may also be able to create typhoons, then ascension and flying is similar to the wonderful, so the crux of the problem finally all boils down to the person who made the typhoon.

If you want to define the Internet thinking, this definition of content is undoubtedly extensive, from the individual to the organization to the enterprise even to the country, can use the Internet thinking, but still can not unify the Internet, standardization, popular point, Internet thinking is a method, an idea, relatively, with good, What kind of ideas can be included in the Internet thinking, so, Huang Taigi pancakes became a typical, Ma Jiajia also became a typical.

From the point of view of communication, the essence of Internet thinking is based on the dissemination level, relying on events and topics to hype, and then attract more people to pay attention to, continuous attention can be converted into fans, and the premise of the fan economy must have a considerable number of fans. When enough fans, you can consider what way to marketing, nothing more than to distinguish between radish and cabbage, like to eat radish on the key recommendation of radish, but also can give cabbage, may change its taste.

Of course, you can also make radish radish, radish pickles, radish meeting, radish meal, but also can develop a variety of special processing radish props, you can do a radish doll, you can invite celebrities to a conference site together to throw KFC on the ground and in public chewing radish, can also please Ma Jiajia left hand to take an electric that the right hand into the mouth of the radish, feelings silently told the audience radish is not only can eat, but also can use!

Said so much, since the internet thinking is not the focus, that traditional enterprises how to transform the Internet? How to say this, it can be understood that the enterprise transformation focus is on the transformation, rather than on the internet, there are many ways to turn, the Internet model is the only one? Of course, the current transformation is mainly based on the internet, But the Internet enterprise is transforming into the offline, the traditional enterprise still need to turn to the line?

At present, the industry to explore the transformation of enterprises and a few years ago, because of the unprecedented development of mobile internet, the rise of the O2O model for the vast number of enterprises to provide a platform can not only achieve online sales ideas. In the past, people are thinking about how to change the traditional enterprise's thinking, let the enterprise to do some things online; now we are talking about how to do things in a mobile internet way without going online. It doesn't look very different, but the latter is a big step forward as long as a networked mobile device can do all the selling.

To sum up, the traditional enterprises want to transform, the important thing is the transformation of thinking and ideas, but also to break through the internet thinking of this barrier, pinch can imagine the aunt of the sale of pancakes with QQ to achieve the O2O, enterprises have what not? Actually, it's not as difficult as you think, is it?

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