18 profit models of network media

In the development process of network media, along with its own operation practices, the exploration of profit models has never been stopped for a moment. The key to media industry investment and operation is to find the correct profit model. Compared with other websites, online media should have a greater advantage, which is not available to others. Media networks can also do what other websites can do. Many media companies have lost in investment and operation because they have not found or do not know what a profit model is. In the Warring States period of the network, the media network must have a keen business vision. Whoever takes the lead will go to the forefront. Learn from experiences and lessons, keep an eye on market dynamics, adjust profit models, and ensure that network media operations are on a secure track. China's online media, especially those websites that have already achieved considerable scale and strength and are operating in a corporatized manner, are constantly innovating. Next, we will detail the profit-making model of online media.
I. Billing of common information
Some Media reported the same news from the end of 2002 to the beginning of 2003: a survey conducted by Innovation International Media Consulting Group, a US research institute, showed that 118 news websites in North America (the United States and Canada, the loss rate is 36%, the profit rate is 38%, and the loss rate is 26%. This increases the profit rate by the same amount. It shows that 64% of the current companies do not lose money or even make profits. Some companies with expected losses in the second half of 2003 or the first half of 2004 are expected to achieve the same income and expenditure. One of the most important factors for turning losses to win is that online media operators and online users have gradually accepted the concept of valuable information.
Based on the current revenue models of Chinese and foreign network media content, there are roughly three types: 1. Package news and information content for sales to other websites or media; 2. Users can browse websites only after payment; 3. Users pay for database queries.
The success of content billing is not achieved overnight. It must be of high information quality and unique content (I .e., low substitution). The payment mechanism is convenient and complete, and the consumer's concept of payment is sound, internet access rates should be low, speed should be fast, clear market segmentation should be made, and content should not be counterfeited or copied.
II. Dedicated network supply information
Network-specific information refers to an electronic reading book tailored by the network media to the special needs of relevant governments, enterprises, and institutions, which is very professional and has a certain degree of practicality and effectiveness, the subscriber regularly reads the online pass (password) provided by online media. For example, various reference Electronic Texts edited for the financial system, real estate system, automobile, building materials, chemical industry, and environmental protection industries can also be combined with printed documents. A subscriber generally subscribes for half a year or one year at a time, and the charges for such special information are generally high. People's Network and Xinhuanet now all have this business, like a kind of electronic reader of the latest policy information of people's network, the sales momentum is very good.
The key point of doing a good job in this dedicated supply information is that the market positioning should be accurate and the editing content should be unique, that is, the message content should not be found on the Internet or in general media and materials. At the same time, it is also very important to have a horizontal distribution supervisor.
III. Online live broadcasting