4 things to do when starting a mobile internet app

Lead : Most people do the app or is more blind, there is an idea to do it immediately, to make a sudden think of the market and promotion. I put the mobile Internet app attention to the list of people.

Article | Mobile Internet Li Jianhua

Recently, I am often asked about the promotion of things, there is a idea, there is a demo, and we communicate, feel most people to do the app is still more blind, mainly because the app is very hot, we all want to make money, there is an ideas immediately to do, to make a sudden think of the market, Suddenly think of promotion, so a chat, found before a lot of work has not done. I think, to do mobile Internet app attention to the list of things, I wish the transformation, entrepreneurial friends can quickly succeed.

The first thing: please do a good project research

In fact, many people do the app, mostly because of an idea immediately to do, but the lack of early research, such as the location of the app, who will be used, is 50~60岁 or 25~30岁? Demographic characteristics to understand, app crowd characteristics, such as housewives, or single women, is the work of the family, Or middle school students, many times, the early market research is very important, I have been responsible for an app project, research time has been used for two months, including market situation, opponent situation, technical situation, domestic and international situation, the development history is basically investigated, research completed, I basically became an expert.

Therefore, the project pre-survey is certain to do, the form of a lot of project research, can be online survey questionnaire, you can go to the subway to send a questionnaire survey, do the time to assist some gifts, generally do not spend much money, but the entrepreneurial people very helpful, why? Because in the process of research, you will really feel the user's psychology, Ideas, and concerns, are much more useful than paper. We do the purpose of the app is to allow users to meet the needs of most users that is successful, so we in the development, in the design of the product is not in the blind, and later in the promotion of the time we also have more direction. So the project research is still to be done, can increase our success rate of doing the app.

The second thing: do more propaganda

The second finding of the problem is that many people do not pay attention to propaganda, I have contacted a lot of people, and they chat, they all say their products, their own technology is very good, because before not understand, later found a year or two after the market with a lot of quality products, we all feel that their technology is a barrier, is actually their own imagination , to the last more than you are easy things, when the market appeared competitors, to go beyond the opponent, the only difference is propaganda, because the propaganda can bring users, the current is a rapid flow of information era, the user access to information costs and time is getting smaller, a minute not propaganda, users may find someone else.

Second, the promotion can also bring potential partners, generally looking for a partner many people are still willing to find brand awareness, why? Because of cooperation with well-known companies, to enhance their visibility, these are real benefits. Again, propaganda can also suppress the morale of the competitor, if the competitor company does not pay attention to propaganda, then your propaganda will disturb each other's morale, attract the attention of each other's customers, increase the difficulty of sales, which is a lot of doorways. In addition, it's too easy to beat the competition with good use. Therefore, do not blindly self-confidence in their own technology, more publicity is very good.

The third thing: more practical, less successful learning

After the success of a group of bosses in the Internet, they will advertise for themselves, so that after the media packaging, appear marvellous, these confuse some eager to succeed bosses, let many bosses believe, do not spend money I can how, or my success is because the product is good, In fact, a lot of successful bosses will not tell you a lot of real things, and part of the boss also like to brag, such as 100 people made things, the foreign said when 10 people made out, the result of a mobile phone entrepreneurs really think it is 10 people do it, finally invited 10 people six months did not make out, this person is who, It is estimated that you will always see the article.

Another big point is that my success is because the product is doing well, I think this is too much water, Apple is very successful, because Apple spent a lot of time and money on propaganda, which is written in the "Biography of Jobs" is very clear, so do not superstition the success of the team, not superstitious success of the product, Don't be superstitious about data that is too shiny, and others will not tell you how hard the experience and skill will only tell you about flash data. Do not be too superstitious to learn, successful learning has too much moisture. Many things are more practical, because only the actual combat you know, the original is not so play, talk about the success of the people are in the use of the desire for success of the psychological for their own welfare.

A fourth thing: differentiated Products

Today read a Jewish golden rule, 78:22 rule, that is, a mature market only 22 of the money, the remaining 78% do not make money, such as the app market, over 50 million users of the app only twenty or thirty, accounting for 22%, won 78% users, the other 78 App are the follow the bandwagon, make no money, can only account for 22% of users, so in a market opportunity comes, to strive to achieve 22% of the wave of people. At the same time also pay attention to product differentiation, now a lot of people look at the mobile Internet public number is very fire, so all to do, many people just a moment of interest, what others do, what he does, then can only be on not to go down, wasted time, there are some do, irrelevant, what the article is hair, no theme, no propaganda, , no differentiation, no user positioning is impossible to succeed.

If a market is in the Red Sea, if you want to succeed, it is difficult to do, then do it, it is necessary to do the difference, Highlight their advantages, at the same time in the field of deep digging, do loyal users, do loyal fans, so maybe there are some opportunities, the current app is so, now simply do an app has no future, see your product differentiation where, you have to attract reporters, can attract users, from the line to the line, From infants to the elderly, from small students to white-collar workers, different ages, different people, different behavior characteristics, are can be used to make differentiated products. Current mobile phone users 1 billion, if you can seize the 10 million of accurate users to become active, also can be successful. In addition to product, user differences, there is marketing differentiation, such as the current app promotion, now we are spending money to promote, you will have to open up new ways to promote, such as others do the starter, you also do the starter, others change the volume, you also change the volume, this way of the flow, it is difficult to succeed.