Analysis of the general impact of website bounce rate on the entire website

Since Baidu's statistical tools, we have gained a clearer understanding of our website bounce rate. in the statistical background, we can better understand the overall website situation, today, I will take my personal website as an example to talk about the website bounce rate for the entire website.

Since Baidu's statistical tools, we have gained a clearer understanding of our website bounce rate. in the statistical background, we can better understand the overall website situation, today, I will take my personal website as an example to talk about "the general impact of website bounce rate on the entire website ".

 

 

From the figure above, we can see that the bounce rate of the website is about 70%, and the average access time is 14 minutes, what we can think of is that the website does take so long for visitors to find useful information. just like a movie site, the bounce rate is certainly much lower and the time is definitely much longer! The bounce rate only proves the content provided by the website and the useful value it brings to users. Of course, the data of different types of websites is different.

High bounce rate affects rankings: many may deny my opinion. you can take a closer look at Baidu's changes over the past two years, most of Baidu's products or co-operative products rank above the top. what is it? There is no doubt that it is for the user, so that the user experience is higher! Now, high-weight websites, high traffic volumes, high-quality websites are added to the homepage, and website ICO icons are included! These changes are all about recommending websites with the highest user experience, so we can say from the other side that the bounce rate of websites affects rankings.

 

 

(The figure shows how to add high-quality sites to the Baidu homepage)

High bounce rate affects website revenue: the webmaster's source motivation is to make money for the website. when there is really high traffic for a website, many people will say that traffic will make money, have you ever thought about it? If a user remains on your website for a long time, the more PV advertisements are displayed on your website, the more clicks, displays, and other advertisements are displayed on the website, and the higher the revenue. Therefore, controlling the website experience and reducing the bounce rate are also the most effective way to increase website revenue.

A website is doing well and poorly. we can see from rankings and income that if we can really reduce the website bounce rate, it will not only increase the ranking traffic, it will also make a qualitative leap in the overall benefits of the website! Baidu is constantly changing to serve users. how can users stay on the website for a long time if all the content on our website is of no value to users. What we need to do is to grasp the content of the website itself, so that useful content attracts visitors and make valuable websites a quality site! It is best to wish the webmaster a smooth job and a large increase in traffic.