As the iPad moves down the altar, the tablet computer gets narrower and narrower?

Users consider tablets at the speed of computer replacement. The elimination of products during the upgrade process is too fast, and it is not easy for old customers to consume. In addition, I spent money to buy a smart big toy with good entertainment and low office capabilities.

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Text/Zhang shule

In late July, Apple released its third-quarter performance report for fiscal year 2014. According to the report, iPad sales volume was 13.276 million units, down 14.617 million from 9% units in the same period last year, and below analyst's expectation of sales volume of 14.4 million units. How far can the tablet still go when the iPad goes down?

In this regard, Zhang Hui, reporter of China business daily, and the author have made some discussions. I have always been famous for being crazy. This time, I continue to provide some dummies.

In my opinion, this is not a problem of the iPad family. It should be said that at present, tablet computers around the world have encountered obstacles. The core cause of this problem is that tablet computers are weak in office use and focus more on entertainment, making tablets a chicken ribs between smartphones and PCs, just like the netbook Of The Year. At the same time, there are few applications dedicated for tablet development, and there is no convenient mobile phone in portability, and the price is obviously expensive, making it more like a big smart toy. It is not surprising that these contradictions have been accumulated for a long time and are concentrated today.

If it falls into the specific cause of the current sales disruption of the iPad, as some reviewers have said, "The iPad is designed to be too durable ". In my opinion, the overall tablet market is saturated. After consumers have two functional products: smart phones and PCs, most of them will no longer purchase a tablet with a performance between the two and a more expensive price. This makes the market capacity quickly reach the bottleneck. In addition, when users consider tablets at the speed of computer replacement, the products are eliminated too quickly and are not easy to be consumed by old customers.

How can we break out when the road to tablets gets narrower?

The current development of tablet computers has a bright spot, namely, the new tablet concept represented by surface, which is equivalent to the Office Ability of the laptop, such as Lenovo and other companies in China, similar products have also been developed. Therefore, the alternative question is a pseudo proposition. The trend of function and the improvement of the operating system in the Office field and the enhancement of battery endurance will make tablet computers more and more a substitute for laptops and even ultrabodes. In the future, the market trend will gradually replace general-purpose PCs with more powerful office performance, while PC will gradually move towards specialized market segments.

It is very likely that tablet computers will not be replaced, but will be replaced in another way. [Zhang shule: zsl13973399819]

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