Baidu plans to regulate new opportunities for mobile search Webmasters

2013 can be said to be a year of rapid development of mobile search. in this year, Baidu, the Chinese search engine's leader, and the rising star, 360 of searches have made great efforts in the mobile search field, with the solid advantage of PC-side search engines, Baidu still occupies a leading position in the mobile search field

2013 can be said to be a year of rapid development of mobile search. in this year, Baidu, the Chinese search engine's leader, and the rising star, 360 of searches have made great efforts in the mobile search field, with the solid strength of the PC-side search engine, Baidu still occupies the leading position in the mobile search field. for grassroots webmasters, Baidu plays a very important role in website operation and traffic development, however, with the development of Baidu's mobile search, it may be easy for grass-roots webmasters to find that the traffic statistics on our website have begun to show an increasing trend, it is explained that our website is very close to mobile search.

Baidu mobile search

New rules for Baidu Mobile Search Start to suppress PC sites

In middle December, Baidu began to suppress PC websites in mobile search, and gradually eliminated "non-unique value" PC pages, encouraging webmasters to build mobile resources to optimize the search experience for mobile users. This means that a large number of PC pages will be searched by Baidu on the mobile phone in the future and replaced by mobile pages.

Recently, Baidu launched the "light boat" program to achieve the goal of mobile resources, so as to achieve the mobile transformation and upgrade of Baidu search. although Baidu Mobile search has clarified the importance of mobile websites, however, Baidu has released a mobile site optimization solution for webmasters. Webmasters who do not have a mobile site can use tools provided by the developer Baidu Center to build a mobile site, or use Baidu's transcoding service to convert it into a mobile page.

Baidu preferentially crawls webmasters of mobile sites in the face of new opportunities

Baidu Mobile search has repeatedly indicated that Baidu will give priority to webmasters who have mobile sites, although it has a great impact on the performance of mobile search on PC sites, however, this is undoubtedly a new opportunity for the grassroots webmaster who operates the PC station, because it means that the grassroots webmaster has an additional traffic channel, and with the widespread use of mobile search, the performance of the mobile site on the mobile end will also affect the acquisition of mobile search traffic. This requires the webmaster to optimize the mobile website. baidu has released a search engine optimization guide for Web search, similarly, Baidu Mobile search has released a mobile website optimization guide for mobile websites, providing website construction standards and indexing standards for mobile websites, helping mobile websites become more friendly to Baidu mobile search engines and users, to achieve long-term and stable development.

At the same time, Baidu provides mobile promotional materials binding service for mobile sites. you can add promotional materials to the mobile site to realize the realization of mobile traffic, this is undoubtedly another profit channel for grassroots Webmasters. it can effectively supplement the traffic of PC-side websites and realize the realization of mobile traffic, it can be said that the conversion between PC-side website traffic and advertising is similar.

There are four methods for webmasters to meet Baidu mobile search opportunities

Baidu has repeatedly stressed the importance of mobile websites. However, this is an unprecedented opportunity and challenge for grassroots webmasters who have been dealing with PC sites all the year round, the opportunity is that Baidu's mobile search, like Baidu's web search, is taking the lead in mobile search, which is another blue ocean on the PC end, the challenge lies in the adaptability of grass-roots webmasters and website users to the mobile station. it can be said that "the website will become benevolent if it fails." otherwise, it will bring a major blow to the website and even lose its inherent advantages.

Baidu has also introduced a variety of ways for webmasters to choose the mobile problems of PC stations. the grassroots webmasters need to choose the appropriate method based on their actual situation for website mobile construction:

1. open adaptation.To improve the user's mobile search result browsing experience, Baidu mobile search provides the "open configuration" service for PCs with corresponding mobile stations. If you have both a PC site and a mobile phone site, and the two can correspond to the content, you can "submit" PC page-mobile page correspondence to Baidu. if the correspondence is accurate, it will help Baidu replace the original PC page result with the corresponding mobile phone page result in mobile search. the specific operation process can be adapted to the Baidu webmaster platform.

2. Baidu SiteApp.SiteApp is Baidu's first fast mobile tool for PC websites in China. with this tool, webapp sites can be generated for free and adapted to mobile terminals. content updates can be synchronized to PC sites in real time, there is no need for two sets of content maintenance and management, which greatly reduces maintenance costs and provides Baidu mobile promotional materials binding service, which facilitates realization of mobile traffic, this is also a more biased approach for many webmasters.

3. Baidu transcoding service.If you do not want to create a mobile site separately, Baidu also launched a transcoding service for the PC site to convert PC pages to mobile pages through transcoding technology, it is conducive to the friendly display of PC site search results on mobile terminals.

4. build your own mobile site.Technical webmasters can build their own wap websites or HTML5 websites. However, due to the development cycle and technical threshold, the popularity and practicality are not high.

Conclusion

Mobile Internet resources are booming in rapid development. the key to creating an ideal mobile search experience is to present the results most suitable for mobile terminals to users. Compared with traditional PC web pages, pages specially designed for mobile terminals and webapps have more advantages in content availability, browsing and interactive operations, and can better meet the needs of mobile phone users, the key is that Baidu has begun to encourage mobile resources and has a rejection attitude towards PC resources. it does not give priority to display them. this is a "to be or not to be" problem for grass-roots webmasters, simply sticking to the PC end means that mobile search will be abandoned as a traffic resource. mobile search is a new channel supplement for PC sites and a new traffic source, it is another blue ocean in which the website traffic volume has broken through.

With the widespread use of big screen mobile phones and tablets, as well as the development and speed-up of mobile terminals, mobile network stations are becoming more and more convenient to display, and mobile websites are established as early as possible, it can also open up another battlefield for websites as soon as possible. for the rapid development of mobile search, grass-roots webmasters have no reason to grasp this opportunity, it is imperative for webmasters who have not joined mobile search.

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