Text 丨 Zhu Yi
After the input method is formally applied to human-computer interaction, the voice input technology has gradually become the focus of the whole industry. In 2011, Apple introduced Siri as the first smartphone voice interaction technology to some extent for the entire smartphone's voice interaction trend, but Siri only through the keyword-centric blunt answer does not bring users too much convenience. Since then, some smartphone makers have revolutionized and upgraded their voice-interactive technologies, but have not fundamentally changed the user experience.
Technical factor or trend reason? Why is voice interaction on your smartphone dumb?
Siri's voice interaction has a significant time advantage, but in the years that iphone has been upgraded from a single camera to a dual camera, voice interactions with Siri and other smartphones have not gained market favor, and some users have turned off the function switch of the voice interactive assistant even in the phone system settings. With the development of time, more and more smart phone manufacturers are no longer the use of voice interaction technology as a selling point, some mobile phone companies have directly canceled the built-in voice interaction technology.
"Not smart" is perhaps the most important reason why these smartphones are not popular with voice-interactive technology.
If the technical analysis of the building properties of these voice interaction technology, it is not difficult to find that most of them are based on the user Input Keyword association and since the build function, once the user entered the keyword beyond their corpus, then such a voice interaction technology is completely powerless. On the other hand, this kind of voice interaction technology can only be answered by key words, but also make the information they provide to the user almost no help, in other words, these traditional voice interaction technology more toward the search engine, rather than the real sense of "intelligence."
Microsoft may already be aware of the seriousness of the problem, so in its launch of the voice-interactive product "Xiaoice", the escalating and optimized strategy underlines Microsoft's confidence and attitude toward voice-interactive products. However, Microsoft's voice-interactive products, although now has a very good performance, but it does not fully meet the real "understanding" human needs, the intention of "intelligent" degree.
After the two giants, Apple and Microsoft, can the rest of Samsung have a chance to do something about voice interactions?
Non-voice interaction technology: Why does Ai's bixby succeed?
In late November, a day in Beijing, Samsung held the Bixby Chinese version of the conference.
According to the person in charge, Bixby and the current market understand the voice of the assistant is very different, but a real artificial intelligence platform products, which rely entirely on Samsung in natural language processing and human-computer interaction on the comprehensive exploration experience, while the use of Samsung mobile phones, the internet of Things, Wearable devices and other areas of the technical advantages of the creation of an artificial intelligence products. In product features, Bixby's biggest feature is to abandon the traditional voice interaction assistant "You ask me to answer" the blunt mode, but to more close to human thinking and habits of interaction.
For example, when a user issues "send the first photo taken today to e-mail to * *", Bixby will automatically pick the corresponding photos and open the mail program to add photos to send to the other, and on multitasking, Bixby can also handle it with ease, such as when the user issued a "Good Night" Shortcut command, Bixby can be based on the pre-set function of "off positioning" "Turn off Mobile data" "Mute" "Turn on power saving mode" "lock screen" and other tasks to turn off these phone settings.
Judging from these two examples, Bixby not only handles single-tasking and multitasking, but also approaches close to real-life behavior-which is almost impossible on other smartphone products.
Because of the technology research and development strength backed by Samsung, as well as the accumulation of Samsung resources in the field of terminal intelligent equipment, Bixby than other voice helper products more practice and "intelligent +" advantage-from the current understanding of the product morphology, the value and significance of Bixby not only in its solution and optimization of the primary mode of human-computer interaction , and it will play an important role in promoting the whole process of human-computer interaction.
Human-machine Intelligent Interaction new node: Will Bixby become a catalyst?
Human-Computer interaction has always been a new process of information technology development, in the past decades, through technological innovation and subversion experience, the industry has not been disruptive technology, but the birth of the present Bixby, not only effectively enhance the human-computer interaction of the Intelligent Experience mode, And it is fundamentally seen as a process of subversion and influence on the traditional form of human-computer interaction.
This is because Bixby does not build the product experience based on the traditional voice interaction model, nor does it create product value through the traditional voice input method, but brings the user new experience through the interactive way of artificial intelligence. Bixby is smarter and more efficient than the traditional voice interaction model, which not only fully handles voice input, but also provides a more convenient use of the user's entire phone function, in other words, Bixby is a human companion to the smartphone version.
This is perhaps the essential difference between Bixby and the traditional voice interaction technology-the former is based on artificial intelligence, which brings about a human-like experience, while the latter can only carry out simple keyword answers.
And with the future of smart home, Internet of things and other new fields of deep application, Bixby in other terminal equipment, the use of the demand will be greater.
It also means that, as more industries join and learn and progress intelligently and interactively, Bixby is likely to become a new model of human-machine interaction in the future, and even Bixby to completely innovate and subvert the interactive paradigm of the entire smart industry, industry, and so on.
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"about the author"
Zhu Yi | Media people, columnists, new business model watchers, new media practitioners & researchers, 3 C, TMT, PR field senior experts.
Bixby AI Voice, can advance the human-computer interaction process?