Differences in user experience and product layer positioning: Android and iphone

Article Description: the difference between Android and iphone experience.

Apple released its Android system at the end of Iphone,2007 in 2007 years. this year has overtaken the iphone to become America's number one smartphone system! In terms of product development, Apple Mac Platform Licensing development mode blocks a group of people, while the Java Android system and the use of XML to build widgets, very convenient development of the application is also its advantages, after all, sching, also cast the Android application market flourishing.

In terms of user use level, Apple's product construction is undoubtedly high, but also better match its price, although HTC has been working closely with Google, but their products in the overall experience is still lesser, from the following analysis, the top 2 brand and industrial design project is too big, simple generation, The following points focus on the soft interactive experience or interface level of research and analysis:
first of all , for a product is the brand-building aspect, Apple's unmatched black and white application tones molded products precious sense of elegance always let people fondle admiringly, so the product of this charm first deeply conveyed to the user, perhaps other brands with 3, 50 years can not be the same;
second , in the field of industrial design apple unique, a product to try to build it to lead the trend of the appearance and technology, supplemented by the most outstanding display and high technology of contemporary products, create the conquest of the user crush;

Third, experience differences in the interface layer analysis may be more subtle, unlike brand and industrial modelling is more general and difficult to grasp, the concentration of the interface structure and diversification of Apple is higher than the Android system, when the experience of a mobile phone or has its own software and system core applications, this experience occupies a large part , Apple is more focused on your experience of its design and application, HTC's Android phone can not achieve strong user aggregation and perception;

Four, for the initial experience of the difference, click on the animation weak, such as the start of the Address Book, calendar and information functions can experience, exit needs to use the hardware button, in general, belong to the auxiliary experience weakening;

Five, the unified operation is the user Experience Quick Start Foundation, two platform's difference lets have the opportunity to contact the dual platform the user quickly to feel their difference, the Android platform interface may have many kinds of interfaces, dials one kind of operation, the information management one kind of operation, the calendar another kind of chronicle way and so on And the iphone simple let the user is a fool around to find the button to solve the vast majority of data operations, leaving a small number of bulk operations and so is not difficult to provide, and the initial function is simple to the extreme of a concern.

from news Google's Android ambitions go beyond the tablet and smartphone sectors, and even beyond the mobile web. Andy Rubin, head of Google's Android program, wants to "Andy Robin" everything. Android smartphones will become a credit card with the arrival of a paid Google Wallet service. Google now wants to turn Android into the first mass-class product to bridge the virtual world and the real world, with smart-phone programs that control lights, family programs, and even medical devices. Whether or not the Android 3.5, 4.0 interface will make a more detailed human-engineering care will affect its development, because WIN7 phone is also eyeing, the Android system now appears to replace the Symbian system, a touch-screen era of an arcade replacement, Its success is a portrayal of the global population base, not necessarily everyone can afford to buy apples, because Apple is scarce, belong to a little bourgeois feelings of people to hold it, so users need to pay a certain premium to use this product. Can not afford to do, then use the alternative products may be the use of Android phone products, compared to Apple's lower prices, slightly weaker experience, but the general people will not feel too big difference, can keep up with the trend and the times, this is enough, users and manufacturers happy.
with these user experiences and product layer positioning differences, in fact, Android shares more than Apple iOS is not surprising, Andrew's contribution to the bottom of the better experience of mobile phone prices, but with the original strength of Nokia still has a gap. Experience level Apple is better, apple depth and figure are higher, but it will put down how many figure, that is, when the price reduction, how much, how to drop, how better with the market strategy and so on. The excellent experience belongs to the Apple, the user is easy to accept, with the current share has nothing to do with the product strategy and market operation.

Android history
20 years ago, Britt and Robin worked for Apple. In 1993, Robin, Britt and Matthew Senson (Matt Hershenson) co-founded the Danger Company, and the classic t-mobile sidekick mobile phone was developed by the start-up company. 2008, Microsoft acquired danger. Subsequently, Robin Danger, and in 2003 set up Android, Google bought Android two years ago.
"I came here (Android) to see Robin and Hessenson at lunch and the stuff that the staff developed attracted me so I joined Android last November," says Britt. I've been driving, it's a wonderful place, a crazy place. ”