Discussion on website operation (ii): Who is the mainstream media in the 2008?

Media | website Operations | mainstream Introduction : When it comes to local portals, we naturally talk about local media, because it is quite related, and when people are saying that portals rob traditional media jobs, new media are on the road.

A newspaper? Credibility has advantages
In recent years, many senior media experts have lamented that the newspaper has entered the industry recession. The Carnegie Company in the United States did a survey last year. Of the 18-34-year-old population, 44% of people surf the Internet at least once a day, compared with only 19% of people who get news daily from newspapers. In 1964, 80% of Americans read newspapers, today only 50%, and young people less than 20%. The author of the Lost newspaper, Philip Meyer, tells us in a somewhat exaggerated way: if the newspaper continues to sink at its current rate, the last newspaper on Earth will read the last one in April 2040.
After all, at present, many newspapers represent the mouthpiece of the party, its authority or let the general public trust, its performance of the responsibility is also relatively much higher, newspapers in a considerable period of time or can not be replaced.

A TV? With the support of the masses
Of all the friends around me, the time to watch TV and the people who often watch TV are getting smaller and less. Usually in the evening after home, even if the occasional turn on the TV, but also is also in the Internet, television is dispensable.
But I'm a internet guy, and dealing with it every day is the Internet. There are the vast number of working people to watch TV every night, the national television viewers that is the level of 1 billion, its influence is self-evident.

A broadcast? Through time and space Walkman
"The trumpet began to broadcast ..." The crisp childish was a kind memory of many Chinese. After the rise of television and the Internet, radio, one of the traditional mainstream media in China, whispered words, and occasionally those "love space-time" would fluctuate from one another, or the drivers of taxis would accompany them.

network? Speed Change Habit
From the "911" incident, people found the speed and power of the network media, the first time, a lot of information to change the habits of you and me. The timeliness of the network has gradually changed the way journalists work in the world, many countries in the actual work of journalists have begun to use the network as a research and reporting tool, from the interview, edit to Press, "release", almost coherent, So that the network propaganda has a leading all other media transmission speed. At the same time, the traditional media is often subject to geographical space and human factors, and the spread of the internet can not be stopped to cover the world.

merging transformation calls for new media
Each kind of media has his advantage, but each kind of media does not seem to satisfy the people's demand completely, therefore they all are changing, the integration innovation, the traditional media networking, the network media and the offline combination, this became everybody is discussing "the new media". Newspapers for a long time will not decline and will not disappear, a few hundred years of the formation of traditions and habits, a short period of time is difficult to abandon. The newspapers are quite powerful, because he has the right to interview, and most of the network media is not, but the traditional newspaper industry must accept the challenge, in the coming digital era of innovation, the basic direction of the newspaper industry Strategic transformation is digital, network, this is the traditional newspaper industry to the future. The newspaper industry should take the new and open attitude and the internationalization management idea, use the network media in enhances the productivity, the dissemination knowledge and creates the wealth the huge potential, will the Internet and each group of paper media organic combination, strives to create a national brand-new News "fleet".

new media to shoulder heavy responsibilities
In the process of digital transformation of the newspaper industry, we found a vicious circle, the portal site relies on the contents of reprinted newspapers and periodicals to achieve a steady stream of profits, the newspaper media has the privilege of news editing, the advantages of content resources, brand advantages, talent advantages, investment in the construction of a huge amount of money in the Network Service system did not appear the expected benefits, The network product designed by the portal site as a model has not formed new economic growth point and is enough to realize the profit value chain, these newspaper portal sites have been reduced to "baggage", "chicken Ribs", "Face Project", and even become the accomplice to damage the traditional inheritance of the newspaper industry.
The reality is that most of our newspapers and periodicals are still guided by government behavior and do not have a modern enterprise based on capital operations, and it is difficult to emulate their business model. In the case of press and editing privilege, content resource advantage, brand advantage and talent advantage, the Network Service system which invests huge amount of capital construction has not appeared the expected income.
In the final analysis, the newspaper media does not have the experience of operating the site, the gun and the way of walking is not the same. A few days ago in Donews saw a report, is said that people's daily separate (home), on the media this change business thinking trend. The new media that seem to be on the surface now are burning money to burn out, can be said to be the result of capital promotion, and those so-called new media does not have a real media industry base and traditional paper media compared, the new media win-profit model is not clear, but also unclear, at least to achieve industrialization, large-scale operation is still a long way to go.
"It is estimated that the 08 Olympic Games will become the dominant mainstream media closely associated with newspapers, television and radio," said a netizen.