Domestic set on the European and American shell can avoid patent blockade?

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For domestic enterprises, the biggest dream is to go abroad, rushed to the world. This, in the household appliances and other industries has become a reality. But for the mobile terminal industry, but is still in the effort to seek "broken cocoon into a butterfly" stage of opportunity. Although the old enterprises such as Huawei and ZTE have made great achievements in overseas markets, the overall influence is not very big. As for Meizu, millet, one plus and so on, is in the trial water stage, the mode has not yet understood. But from the latest news, it seems that the breakthrough is likely to be TCL and Lenovo.

Also at this CES, TCL announced the acquisition of the old mobile terminal giant Palm, while Lenovo announced that Motorola's new machine will be in China by the end of January. Two of the domestic companies are set up in Europe and the United States shell, the choice is a completely different model. But can this bypass the patent embargo and let domestic companies officially stand in the global market?

Tcl seeking name, Lenovo and all "backdoor" covet the global market

It is understood that TCL at this CES formally confirmed that the Palm brand has completed the acquisition, and will maintain the brand's independent operation. The total transaction price at about 10 million dollars, it seems that Tcl picked up a big bargain. You know, HP spent $1.2 billion on palm. However, TCL has only acquired the Palm brand and its global regional domain names, and does not involve other assets such as employees. In other words, TCL is merely seeking a name, attaching a layer of "halo" to itself.

Lenovo, though spending $2.9 billion on Motorola, is "roots" the latter. Not only has the right to use all of Motorola's patents, but also to Motorola in Europe and the United States, Brazil and other markets mature channel and operator relations, and even across the U.S. more than 2000 senior research and development personnel. Moreover, Motorola's brand value is clearly not comparable to that of palm. It can be seen that Lenovo is in the whole, very calm.

This basically represents the domestic enterprise "backdoor" two models, or seek name, or seek the whole. With these two models as a springboard, domestic enterprises can directly contact with the global market, and no longer have to work hard to open up channels.

Avoid the patent blockade? Not easy

But to really succeed in the global market, it is "backdoor" can do. The first thing that domestic enterprises face is the blockade of patent. In this, TCL has long been a precedent. Ten years ago, Tcl completed the acquisition of Alcatel, the pioneer of mobile phone telecoms. But not only did not allow TCL to use Alcatel patented technology to produce satisfactory answers, and even become a profit black hole, so that Tcl overwhelmed. In addition, Ericsson in the Indian market to Xiaomi in the patent clamp, such as the case, the patent remains the primary problem for domestic enterprises to avoid.

At CES, Lenovo's chief technology officer, Peter Hortensius, said in an interview that the Chinese smartphone brand does not have global innovation capabilities and that the acquisition of Motorola offers international research and development capabilities to Lenovo as a global handset brand. From Lenovo's high-level, we can conclude that the use of all Motorola patents, Lenovo can in the global market to avoid patent blockade, save a lot of time, manpower, financial costs. But how can this advantage be played out, it seems that Lenovo has no real action at the moment-entering the Chinese market is just a greatest second act. And Lenovo's only access to patent rights, ownership is still in Google's hands, which is also a stealth bomb.

Millet, Meizu, one Plus and other rising stars, in the road to enter the overseas market, inevitably will encounter the issue of patent blockade. But Tcl, Lenovo's "curve to salvation", does not mean that they can "stay out". The road ahead, patents will still be stuck in their necks.

Self-reliance + external force domestic Enterprise survival mode has been clear

In the fierce competition of mobile terminal market, the non-progressive means backward. In this market, it is very difficult to survive simply by not having to win a landslide. Domestic mobile terminal market has been saturated, domestic enterprises to go out has become an inevitable choice. And how to go out on the road to break through the obstacles and difficulties, to win the opportunity, it seems very important.

In the case of patent technology has not been well solved, the domestic enterprises to explore the global market survival mode has been clear-self-reliance + with the help of external forces. On the one hand, continue to strengthen the domestic base, solid rear, with the international giants have an equal qualification, and then use the hands of resources, funds and other exchange of patented technology. On the other hand, you need to "backdoor", imitate Lenovo or TCL, add a layer of "bulletproof vest" for themselves, although not necessarily work, but is always good. (New discoveries of science and Technology, Constantine/Wen)

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Domestic set on the European and American shell can avoid patent blockade?