Eclipse:java was start but returned exit code=13

Previously installed Eclipse is 32 Chinese version, but the function is not too full, so today to the official website download Eclipse IDE for Java EE Developer 64-bit version, the result appears the following prompt:

Later, I found the following blog: http://blog.sina.com.cn/s/blog_970b728a0101bm6x.html

With the number of bits in the JDK and the number of bits in eclipse, I found that the previous 32-bit version actually works on my computer, but the 64-bit is not available, and the 32-bit version of Eclipse has been installed.

But another question, I found in the Control Panel of the program options JKD version is 64-bit, although this problem solved, but still do not know the specific cause.

Eclipse:java was start but returned exit code=13