Executive Officer of the generation of unity Namwon Palace: how traditional developers do mobile games well, unity executives

Executive Officer of the generation of unity Namwon Palace: how traditional developers do mobile games well, unity executives

According to paper.com/recently, Jeferson Valadares has just become general manager and vice president of product R & D at Bandai Namco. He has been engaged in mobile games and social games for ten years, works in EA, BioWare, Playfish, Digital Chocolate, and other companies. On the first day of his tenure, he expressed his competitor's opinion on the game industry. The reason why only one of the traditional publishers of EA was successful in mobile games, the reason is that many bosses are not enough to invest in this field. To succeed in the mobile game field, core game developers and Publishers need to invest more resources and talents for competing games, A little less lucky. Please refer to the content compiled by goujie.com: in the mobile game field, traditional publishers, except EA, are killed in the whole line. As usual, new hopes will always come from the beginning of the new year, the performance of smartphones and tablet games is ready to bring a host-like gaming experience. In the circle of core game developers, we have been quietly believing that, one day, the mobile game platform can run 3A quality games, and the previous method of playing games will change for mobile games. It seems that the fastest growing mobile game field in the gaming industry needs our assistance to develop better. But in fact, we need mobile games to improve ourselves. In the past two years, EA, the only traditional game publisher with a high ranking in the U.S. revenue list, has benefited from the company's mobile game masterpiece the Simpson family. We don't see Ubisoft, SE, or motion vision, or Take-Two or the canal Namwon Palace. Taking into account our advantages, such as our capital, our marketing capabilities, our brand and experience, this result is totally embarrassing to us, so many bosses in the industry were killed in addition to EA. As the mobile game platform with the highest degree of update, change, and diversification, the income list has almost changed little in the past two years, which has to be thought-provoking by traditional game publishers. If we want to compete in the new environment, we must adopt the mobile game R & D method within the studio. This means that we need to invest more efforts and responsibilities to build a relationship between products and players. This means that our studio must make internal adjustments before achieving external success, putting our talents into this field and supporting them to compete with the current high-income studios means to look at mobile games in the long run, we have invested more in mobile game R & D and marketing, rather than ignoring or short-sighted practices. This also means that we need more real innovation investment and less luck in gambling. Previous R & D experience is that you invest a lot of resources and then see which ones are useful. Develop a game, publish it, and view the results. But as a traditional publisher, your game is almost finished after it is released, so you can consider the next game. Now, the mobile game model has changed. A successful mobile game not only needs to be updated frequently, but also needs to be maintained for several years, so that the mobile game industry can last for a long time. Therefore, for the canal Namwon Palace, solving such a practical problem means internal adjustments and investing time to slowly increase the quality of all internal games. It is difficult to make a good game, but it is difficult to make a good game in multiple fields through different teams. In the past, the practice of simply porting a PC or host game IP address to a mobile game needs to be corrected. You not only need a good team, they also need to be able to maintain long-term communication with your players. We still need to do more about games, advertisements, and services. There are two reasons why large studios are reluctant to play internal games: Fixed R & D costs and a team's inability to play multiple games at the same time. But this is actually affected by our inherent game R & D model. Although many traditional manufacturers have made a large number of products in similar game series, and the production quality is relatively high, but on the mobile game platform, there are a few high-quality game dollars better than a lot of mediocre works, especially in the free mode, a scattered product line often means no income. If your company is focusing on profit rather than market share growth, you can gradually increase your investment and maintain product creativity and quality. And the quality of this product is crucial, because although some well-known IP addresses can still attract players, if your game is not enough to attract them to consume, so this IP address can play a limited role to you. The reason why the Simpson family was able to earn such a high income performance was that EA did not gamble on the game, or did not take it seriously, they launched long-term updates, exchanges, and brand and player strategies for the game. This achievement is not easy, and not everyone can do it, however, this is the role of EA's mobile game team's continuous accumulation and product quality. They are willing to make such efforts to make the game a success. This is the challenge that traditional publishers must face. Core game developers and publishers have been behind for too long, because we used to rely on our own influence to succeed. In the past two years, no matter how many mobile games you have launched, if you have not invested enough resources, talents, and efforts to survive the current day, it means that you have not taken the mobile game market seriously enough. The mobile game market seems to have changed fast, but we can see from the last two years that only developers who can play Changshou games can truly succeed. In 2014, the leader in the mobile game field consolidated their position and expanded their strengths, but they have not yet created a game that others cannot surpass. Therefore, in the new year, traditional developers need to take their mobile game work more seriously, with more investment and less luck. Disclaimer: This document is from the "Dog Learning Network" community. It is an Unity3D learning article published by netizens. If any content infringes on your rights and interests, please contact the official website, it will be processed in real time.