Android profit-making method (III)-How to increase the income of the integral Wall

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"The integral wall shows high-quality software products in an application for users to download and install the system. If you download the product provided by the integral wall in an application embedded with the integral wall, you will get the points, and the developer of the application will get the corresponding income ."

In theory, the points wall provides an interactive mechanism to replace points with charges and transfer costs to advertisers willing to pay for promotions. This theory is very convincing, but after more than a month's attempt, I found that the income of the integral wall is extremely unstable, which is generally better than banner advertising. From the initial stage of user feedback on the poor experience of the Point wall, to the blocking of several app stores, I had to think about how to increase the income of the Point wall of the app.

1. Let the app truly climb the integral Wall

Almost all apps can use the integral wall, which is essentially the same as banner advertising, but it should be noted that not all apps can use the integral wall well. At the beginning, I asked the original app to directly use the integral wall, and the revenue soared on the day of the update, and then began to decrease linearly. After you understand the usefulness of points, you don't have to spend too much energy to know how to maximize the free use time. This is the magic of a high foot, a high?

While confused about how to make smart users consume points, I found that points in a wallpaper app can be used to download wallpaper topics. The content of this topic is outstanding, therefore, there are many users to download. Suddenly, I was inspired: Isn't it just for users to download high-quality content or use additional value features?

In the next week, I developed an app with funny jokes as the core content. Users were very happy to use points to browse excellent jokes, and the income from the point wall began to stabilize slowly. Since then, all the apps I have developed will work closely with the integral wall, so these apps will actually climb the integral wall. To my surprise, some apps with simple functions use the integral wall, and occasionally generate amazing incomes.

2. Enhance user experience and make the integral Wall Part of the app

As I have said before, some users reported poor experience in the early stage of using the integral wall, and some loyal users sent emails asking me to stop using the integral wall. This once shaken me. In fact, I did not give up the integral wall, but modified it based on user feedback. What users report most is that they do not know how to obtain and consume points. If they are overwhelmed, they will feel that points are fraudulent.

To solve a series of user experience problems, I decided to redesign the interaction so that users can know how to get points and the benefits of points. I usually use the integration wall with meters. Through simple calls, I can achieve the interface interaction I want. Soon I completed the version update and specifically stated the usage of points in the update content. I found that the old user has learned to get used to the points wall, and new users will not complain that points cannot be obtained.

Nowadays, many apps on the market are using the integral wall, just like banner advertisements. the user experience will increase over time. The best way to ignore the integral wall is to make the user feel that the integral wall is part of the app.

Iii. Credit content adhere to the 80/20 rule

The optimization of products and user experience has increased my app revenue. At the same time, I also found that users are slowly losing. Are users getting tired of the points process? After observing the comments on the Forum and market, we found that some users gave up using my app because of insufficient credits. For some heavy users, the amount of points consumed on my app is indeed a little large.

I decided to set 80% of the content to free in order to regain that heavy user (which has the most contribution), because the 80/20 rule applies to the app market as well. After the adjustment, the user's usage of the app increases, and the income increases accordingly. The most important thing is that most of the heavy users are back.

4. Use Data Analysis for key promotion

Many developers are tired of promoting their own apps. I used to do the same. I have insisted that products are King and I will only upload apps in several important markets. With the rapid increase of competitors, the product line is obviously not good, because my app can only be regarded as a medium level. By chance, I saw an app promotion tutorial on a blog, so I also learned how to promote it.

When I started to study promotion, I felt very tired. Every time I updated the version, I had to submit it to more than 30 websites. It usually took one day to complete the promotion. Of course, savvy developers always think of using umeng's data to monitor the user volume of each website. After analyzing the promotion data of too many apps, there are only 10 websites with stable users. As a result, my promotion work becomes much easier. Since I learned to focus on promotion, I have been able to focus more on app development, and the revenue has also increased with the improvement of product quality.

5. Control app Update Time

After completing the first four tasks, I thought the income from the point wall would rise steadily, but the result showed that I thought too simple. In the second week after each update, the revenue from some of the app's integral walls began to rise and decreased slightly. Although I am satisfied with the current income, this problem must be solved.

By observing users' consumption of points, I can clearly see that users get used to points in the early stages and get enough points. The user activity of some apps is reduced. Starting from the second week after the update, only new users can use and obtain points. Therefore, the revenue for the second week will be stagnant. The solution I can think of is to control the app update frequency. Of course, for quality apps, frequent updates are not required.

The update effect is obvious. The two Monday updates allow stable incomes for apps of average quality. Therefore, my app credit wall income is very stable now.

Through the above method, I think every developer can increase the integral wall revenue of the app. The product relies on the integral wall spirit, and promotion relies on personal efforts.

My Sina Weibo (wind Swiss): http://weibo.com/tianrui1990