Keywords of long tail, website traffic sources that cannot be ignored

After analyzing the search traffic and keywords of a website, we found that for small websites, the traffic caused by the target keyword accounts for the majority of the total search traffic of the website. Keywords that exist on the website directory page and content page will also generate traffic, but there are few. Non-target keywords on the website, but can also lead to search traffic keywords, called Long tail keywords.

After analyzing the search traffic and keywords of the website, we found that:

1. For small websites, the traffic caused by the target keyword accounts for the majority of the total website search traffic.
2. Keywords that exist on the website directory page and content page will also generate traffic, but there are few.

Non-target keywords on the website, but can also bring the keyword of search traffic, calledLong tail keywords.

Features of long tail keywords include:

1. Long, usually composed of 2-3 words, or even phrases.
2. It exists on the content page. in addition to the content page title, it also exists in the content.
3. The search volume is very small and unstable.
4. The customer resulting from long tail keywords is much less likely to be the customer of the website product than the target keyword.
5. Large and medium-sized websites with a large number of long tail keywords bring about a huge total traffic.

In fact, in website optimization, the website traffic is more derived from the long tail keyword of the website.

Long Tail Keyword example

• PHP --? Key words
• PHP Tutorial --? Related Keywords
• How to learn PHP well -- long tail keywords
  

Advantages of long tail keywords

We just mentioned that long tail keywords have the advantage of low competition and high accuracy. what does this mean?

Because the long tail keyword is very long, it is generally a short sentence. for example, The Long Tail Keyword "how to learn PHP" is much lower than the competition degree of "PHP Tutorial", and the high accuracy means that, generally, the traffic through the long tail keyword is precise traffic.

Another advantage of long tail keywords is that the scalability is very strong and not generally powerful. it can be said that long tail keywords can be expanded infinitely, assuming that the number of core keywords cannot exceed 10, the key extension of long tail reaches thousands.

In this way, the long tail is easy to optimize, and it is also accurate traffic. In addition, the final benefits can be imagined.

Long Tail Keyword Optimization

1. high-quality content

To optimize long tail keywords, we need enough content first. if we do not have high-quality content, all of which are content reposted on the Internet, the overall weight of the website will not increase at this time, long tail keywords cannot keep up.

2. inner page optimization of long tail keywords

This so-called inner page optimization refers to the optimization of the page where the long tail keyword is located. it is generally an article page. So what needs optimization? We usually need to optimize the URL, website title, weight label layout, keyword density, and so on.

3. reasonable internal chain construction

We all know that the website's internal chain can effectively improve the overall weight of the website, and for the optimization of long tail keywords, the website's internal chain is also very important, the Long Tail Keyword increases rapidly only when the overall website weight is increased.

Weight

Simply put, the weight of a website is an evaluation by the search engine of our website. The higher the weight of a website, the more search engine will like the website and the more crawlers the search engine crawls, for example, the number of times that a search engine spider crawls on Sina is calculated in seconds, which is the weight of a website.

The weight of a website is not equal to the ranking of website keywords. The ranking of a website is only the ranking of a word on a page, and the weight of a website is an overall evaluation of the website. So is the website weight definitely the ranking of website keywords? In fact, this talk is too far-fetched, and there are many factors in the keyword ranking of websites. the weight of websites only accounts for a small part, not all.

About SEO

• Concept of low-grade seo optimization: Original articles + External links = seo
• Concept of mid-range seo optimization: Original article + internal chain + external chain + title + keyword ranking = seo
• Concept of high-grade seo optimization: seo = conversion rate

The so-called low-grade seo, daily work is to post, send external links...

The so-called mid-range seo, the daily work is also to send articles and external links, but different from it, the inside participated in the skills, such as you send 10, I can send 20, this is the skill ..

The so-called high-grade seo can accurately judge the results of search engine word segmentation, as well as the effect after the implementation of work, etc., you can develop seo solutions and other series.

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