Kodak will launch Android smartphones in 2015. Kodak android
Kodak has announced that the company has authorized its brand to be used on multiple mobile devices, and Kodak will help these products print and share photos more conveniently. Kodak's first Android smartphone will be released at CES on April 9, next January, and the company will launch a 4G mobile phone and a tablet in the second half of 2015, and an Internet Camera.
These Kodak products will be made by the British company Bullitt Group. Currently, Bullitt Group has developed a variety of smartphones for construction engineering companies caterpillar for harsh environments.
Bullitt Mobile CEO Oliver? Oliver Schulte said: "Kodak is one of the top brands in the world. Consumers regard Kodak as synonymous with quality and innovation. We will use this to design a series of well-designed devices to help users take outstanding photos and immediately edit, share, save, and print ."
He said that the key to Kodak products lies in their software solutions rather than high-quality hardware. Kodak and Bullitt did not disclose the number of cameras, sensor sizes, and other information about these devices. Both companies want to highlight the ease of use of these products, such as a remote management software that enables family members and friends to provide help and support.
Providing brand authorization is part of Kodak's restructuring strategy. With this strategy, Kodak ended bankruptcy protection last year. Kodak split and closed multiple consumer Departments, including the digital imaging team, and switched to focus on the commercial printing market.
Kodak is not the only technology company that is in trouble and tries to enter the mobile market. In last September, Panasonic released a test Lumix CM1 smartphone. The phone comes with a large-sized sensor and lycra lens. Kodak may be able to attract users' attention by brand, but users may not just need a brand.