Microsoft Liu Zhenyu: Windows Live for Oracle brings new opportunities

[Alibaba Cloud news] on April 9, November 9, 2007 China wireless ad and Precision Marketing Summit Forum was held in Shanghai. Liu Zhenyu, vice president of Microsoft MSN marketing, analyzed the new opportunities brought by Windows Live for Microsoft.

　Full speech:

Good afternoon.

In February, a young European was 17 years old. When his father came to China far away from Italy, his name was Marco Polo. He lived in China for 17 years, after writing a travel book, I went back to Europe and set off a legend of the East in Europe. China is described as a mysterious land with gold, after 200, in 1492, Columbus was commissioned by the King of Spain to lead three ships with a variety of treasures dedicated to the king of India and the Emperor of China, sailing 70 days to discover the continent of America. The modern age we are facing is an Internet age, and the Internet has no borders, here, we would like to share with you some of our thoughts on the evolving and evolving Internet and the new fields of mobile Internet and the new business opportunities brought about by the Internet and mobile Internet. cognition.

Traditional Software This is a very simple sales model in the industry, as you are familiar with selling a set of software to end users. In the current Internet era, such a model is quietly changing. A familiar saying is SAAS. In the eyes of Microsoft, we also think it is the same principle, today's software is not just a software, but now the Internet is a software-based application. So in today's time, Microsoft's own strategic model is also being transferred, we sell from a traditional software Company Transfer to a software plus service company. For services, we firmly believe that there are two types of services that ultimately serve users. The first type is the so-called communication service. We are very familiar with using telephones, timely communication tools must be used. Such tools, including mail services, are communication services. The second category is information content. Every day, you are receiving all kinds of information anytime and anywhere, for the Internet, portals are a good channel for receiving information. A popular blog is a channel for receiving information from friends. Compared with the popular search engine, this is a good way for everyone to find information. How to integrate communication services and information services to provide them to users and to all online life is what Microsoft hopes to achieve. Therefore, how to build a brand new online life to help everyone and their companies around the world realize their potential is our ultimate goal of Microsoft MSN.

When you see this relatively messy figure, you may ask, what does this figure mean? This figure seems messy, but let's make a puzzle game and see what kind of online life is in our eyes. At the center of the graph is the basis and core of the application with the operating system as the core, and our Microsoft MSN's understanding of the future online life will be constantly extended around the outside. In the above view, Windows Live is our so-called concept. This is a brand-new brand of online services provided by Microsoft. Originally, services such as timely communication services were named windowslive brands, to meet user communication needs. To the left, it is the MSN brand. As always, MSN keeps its own information content, and you can learn what you need through the msn website. To the right, you are familiar with Windows Mobile. It allows you to communicate information with PCs and services on a very boundary basis. Next, we want to extend our services to all mobile terminals, not just terminals supporting Windows Mobile, including Nokia terminals, including live terminals, even lower-level terminals, such a combination of puzzles to the end, with this idea going on, A New World has emerged in front of us, such a new world is the rise of wireless Internet.

You may be familiar Screen On the left side is MSN's instant chat tool, which has been launched in the Chinese market in the middle of the screen. The mobile phone version of MSN already supports 2 million mobile phones in China, you can do anything you want on your phone. At that time, wireless Internet elements must come from the Internet. In this way, you can simply press a key to say a sentence. Your recording will be input to the computer of the other party as a speech slice, this is what we call the New World. You can also see that you can easily access the MSN blog service on your mobile phone and easily read the Hotmail and email services on your PC.

Why can we see such an interesting phenomenon: China's wireless market is booming, and the wireless advertising market is also booming, which is very simple. From this fact, we can see that, we have more than 0.5 billion million mobile phone users, and we have more than 0.17 billion Internet users. Every Chinese user may have a mobile phone, and the number of Internet Web users browsing through mobile phones is also growing by double digits, what's even more surprising is that the wireless business comes along. According to iResearch's data, the annual wireless Internet advertisement data is increasing by two digits, new Wireless Internet audiences and new business opportunities are very obvious. There will be new business opportunities in the new mainland.

We can see that in the traditional display style, in addition to advertising or direct advertising, we are very confident that we can see that more forms of advertising have actually been shown in front of us. At the top of the page, we can see that if you click a point on your mobile phone, you can easily dial it out by phone or click to connect to an interactive questionnaire survey, you can also use this click to send messages directly to advertisers, or to survey companies. In this way, user interaction and user participation are increased, to better meet the precision requirements of advertisers. This is a new form of mobile phone advertisement that we don't have any technical difficulty in our eyes.

The success of crowd-sharing wireless lies in time-sharing, space-sharing, and crowd-sharing. Microsoft MSN is very appreciative of this attitude. For us, our MSN high-end white-collar staff can see the most economically developed coastal cities in China, Beijing, Shanghai, Guangzhou, Jiangsu, and Zhejiang. For our users' usage habits, some data can be shared with you. Traditional MSN is regarded as a tool for communication at work. However, with the launch of mobile phone MSN, we found a very interesting phenomenon, we use MSN to access the Internet from AM to PM, and the average time is extended to or even after PM. This is a concept of time-sharing. So I don't want to talk about the user groups here. The so-called high-end white-collar and fashion groups have the highest purchasing power among all Internet users in China. They like to try new things, they like shopping in shopping centers, they like to watch luxury consumer goods, they like to watch a variety of interesting things, this is very valuable for advertisers.

The success of crowd-sharing wireless is not only about the crowd, but also about the scale. For Microsoft and MSN, we have a huge foundation, that is, our technical strength. The technical strength is fully presented on the basis of the Internet and PC, we have our own operating systems, our own office software, and various services. With such a solid foundation, we have a huge scale and a huge user scale. 15 million of high-end users in China are our very solid user base. With such a solid user base and solid technology, we are very confident that we can do something with the focus wireless.

If time can be reversed, we will go back to 700, and Marco Polo and Columbus can announce that they have discovered the world together. Today, we are working together as Microsoft mobile phone MSN and crowd wireless, we will be very clear in the future that we are stepping on a new continent under our feet, and we are also very clear that we have a very brilliant wireless new business opportunity in front of us.

Thank you.