Soft text marketing skills should be targeted

As a form of word-of-mouth marketing, soft-text marketing has become increasingly popular in recent years. it is favored by marketers from all walks of life with low cost and good marketing effect. As the name suggests, soft text marketing is to write articles that eliminate customers' conflicts with advertisements,

As a form of word-of-mouth marketing, soft-text marketing has become increasingly popular in recent years. it is favored by marketers from all walks of life with low cost and good marketing effect. As the name suggests, soft text marketing is to write articles that can eliminate customers' conflicts with advertisements and carry out demand marketing for customers. Therefore, the key to soft text marketing skills is to grasp the hearts of the customers and take their hearts into consideration, step by step, let the customer break through the psychological line of defense, so that he will finally be happy or don't care about accepting the advertisement promoted by the seller. next we will explore the soft-paper marketing techniques.

To do a good job in soft-text marketing, in addition to having certain writing skills, it is necessary to understand and grasp the customer's mind. we must first understand what the customer cares most about, what will arouse his interest or stimulate his desire, and then think about what he needs, the matching point that allows customers to have an interest or stimulate their desires and then generate a strong demand is the key point of our soft text marketing. For example, for female website viewers are interested in slimming and beauty, while almost all viewers will pay attention to Star information when browsing the website, in this way, we can write a celebrity slimming or beauty article to attract the viewer's eye. it can not only use the viewer's gossip, but also stimulate the desire and demand; like the secret recipe of Pan Yingzi, the old goddess!" This title is the classic use of soft text marketing techniques.

　　

 

Old goddess Pan Yingzi entertainment soft text marketing case marked by the title of the advertisement location of this article

We not only thoroughly understand the customer's mind before writing soft text, but also pay attention to the accurate understanding of the customer's feelings during the writing process, the degree to which the article is written can stimulate the customer's desire to purchase, when to launch advertising words, and the extent to which the advertisement is written. For example, "the secret recipe of Pan Yingzi, the old Goddess !" In this article, the title is indeed attractive, but if you have just talked about Pan Yingzi, the advertisement words will obviously make the customer feel cold and cold. In view of the rejection of the advertisement, the web page may be closed immediately at this time. the correct approach should be to put Pan Yingzi's face-saving tips on a few points. just as the viewers are watching the beginning, our advertising words are soft and soft, it is said that she has used our related products. because of the advantages of our products, she occupies an important position in her beauty series, our product is a mandatory product for her beauty program, which virtually leads to advertisements and makes viewers feel that we are telling the truth, trust in our products (everyone knows about the effects of beauty products, which is useful but never possible to achieve the purpose of beauty products, so the effect is exaggerated, but it is not credible), and at this time, the customer's resistance to advertising is basically gone, if your product can really further attract viewers, congratulations, he has become your potential customer.

There are also some soft-text marketing techniques that customers must pay attention to. for example, the content of advertisements in articles cannot be too much or too obvious, the content of the article should be practical and interesting (it allows the customer to maintain a kind of willingness to read while reading the article, and also allows him to learn what he wants from it ), the most important thing is that the article requires a little attention to optimization techniques. for example, the title can contain keywords, and the first part of the article must repeat keywords. There are also keywords in the middle of the article, the keyword probability of the entire article is more than 2%.

The above are the insights and experiences of Ruihao media on the marketing techniques of soft text. In short, the training of soft text marketing skills should be at your heart. from the article planning to the writing process, we must always have a clear understanding of the customer's mind, in this way, the soft texts can capture the viewer's eyes and thoughts, introduce their needs to our product advantages, and eventually become our customers.