How can we restore the accumulated content of B2B websites?

The core of B2B websites is to sell information and communicate with buyers and sellers. While communicating with buyers and sellers and promoting commodity transactions, B2B websites have also created a lot of content. The overall quality of the content created by B2B websites is not inferior to that created for SEO.

The core of B2B websites is to sell information and communicate with buyers and sellers. While communicating with buyers and sellers and promoting commodity transactions, B2B websites have also created a lot of content.

The overall quality of the content created by B2B websites is not inferior to that created by SEO. However, like all Internet platforms, the content is always running like a stream, and the old one is in a hurry. no matter whether it is rumors or irrigation, the new content may be high-quality products, it may also be an advertisement. The old is not necessarily worthless, and the new is not necessarily a trend. Therefore, it is necessary to ReMine B2B precipitated content and make these content reborn.

What are the contents of B2B websites?

There are four main types of B2B content: high-quality information content, website editing and editing, and original information, reports, and analysis. The second type is purchase information, which is the core resource of B2B websites and an important part to attract buyers and sellers. Three types of information are released by an enterprise, including product information, Enterprise News, and promotion information. they aim to promote products. There are many categories of information exchanged by members of the four types of websites, including new experiences and industry views, which are mainly concentrated in forums opened on B2B websites. These four types of content are generated every day on B2B websites. A large amount of precipitation occurs in any type of content.

In what ways can we regenerate precipitated content?

Achieve content regeneration through the form of topics

In addition to the usual industry information, sales information, and online pavilions, it is best to set up a special topic for B2B websites. There are at least three advantages for a B2B website to launch a topic. First, you can increase your page views. Based on my experience, the clicks on a topic are often more than several times that of an original news article, the second topic can contribute revenue to the website. through the topic naming right and the sale of special ad, it can charge a certain amount of fee to member enterprises, without charge in real time, it can also enhance the website's loyalty to members. The third role of the topic is to reproduce and return part of the content that has been accumulated on the website. When planning a special topic, you can leave a blank layout for the precipitated content, capture the content related to the topic from the website database, re-organize the content, and place it in the topic. This practice is also one of the ideas that are usually taken to create news websites.

Use big data mining to regenerate precipitated content

B2B websites need to regularly mine website data. the main data mined is the purchase and purchase data of websites. Large B2B websites can use specialized tools to develop data. although small and medium-sized B2B websites do not have specialized data mining tools, they can still use simple statistics to mine data. For example, we can collect statistics on the number of news published by some member companies to determine the activity of members and the degree of investment in marketing. By counting the number of products released by enterprise members, we can basically determine the production capacity of the travel industry. By counting the quantity of purchase information, we can determine whether the market demand for a product is strong or not. Summarize the information and then write the corresponding research report to reflect the changes in the travel market, production capacity and marketing, and predict future trends. I believe that enterprise members are willing to read such pragmatic reports. By mining big data, we have created a new generation of B2B website purchase information.

Achieve the rebirth of precipitated content through exchange information aggregation

The topic in B2B forums always goes through the process of appearance-discussion-hot discussion-decline-disappear. this process is also a process of increasing popularity from low to low, such a process is also a process of mass content generation. Website operators need to extend and expand the process as much as possible. The process of extending and expanding is actually the process of making the precipitated content reborn. For example, when a topic appears, the website administrator needs to place the topic that may cause heated discussion in a prominent position so that more people can participate, more people may participate in some content to be accumulated, which may be reviewed and read again. Of course, any hot topic will be dimmed at the end. For some of the topics that were once popular, one way can be to cut off the time and re-mention it, that is, the so-called "menstrual stickers ". Another way is to reorganize the topic that has been discussed by email and send it to users who have participated in the discussion. in this way, some users can leave the website and return to the website. Zhihu's aggregate Mail adopts this technique.