How does a search engine play on a mobile phone?

Without understanding Google's history, you cannot understand the history of Internet Evolution. Similarly, you cannot understand the essence of internet operations in China. Of course, it also includes search engines such as Yahoo and Bing. All in all, since the advent of search engines

Without understanding Google's history, you cannot understand the history of Internet Evolution. Similarly, you cannot understand the essence of internet operations in China. Of course, it also includes search engines such as Yahoo and Bing. All in all, since the advent of search engines and the explosion of Internet content, people have also seen great wealth and entrepreneurial opportunities in the Internet, encouraging a large number of entrepreneurs to enter the Internet field. Relying on search engines, we have grown into the first batch of Internet companies with real financial resources, strength, and charm.

However, that is the vertices of the past.

Now, in the mobile internet field, relying solely on search engines is hard to expand. No matter baidu or google, they once had fantasies about mobile search, and they thought they could replicate their previous successes. But soon they woke up.

Google is the fastest responding, relying on technology and financial resources. in the face of the rise of FACEBOOK, it quickly caters to the trend and gives up its established strategy of relying on search engines to occupy the mobile Internet. Baidu's response was a little slow. a year ago, Li Yanhong emphasized the wolf nature. Langya was not a former search engine, but a series of integration and financial performances, such as the acquisition of 91 and glutinous rice, baidu's assistants, browsers, and Android have been launched. the widely-known data shows 13 mobile apps and over users.

How did the search engine giants gain an epiphany? Why cannot an epiphany search engine play around on a mobile phone?

The reason why search engines cannot play around on mobile phones: large screen VS small screen

The screen of a computer is large and can present a large amount of information, which can bring more advertisement owners to the search engine, but the screen of a mobile phone is small and there is little information displayed, although Baidu mobile search engine simplifies the presented information, it still has poor experience. In addition, the keyboard operation on the computer is more suitable for information typing. The mobile phone's gesture operations make it easier to input information on a small screen. That is to say, the big difference in hardware and the input habits of mobile phones impede the survival of search engines on the mobile Internet.

Why does search engine play poorly on mobile phones: Single Portal VS Multi-Portal

Whether it was the portal site war, the browser war, the input method war, the desktop software war, and the security anti-virus war, it was repeatedly referred to as "preemption of the computer Internet Portal ". However, in the past, the entry to the computer Internet is still a dominant search engine (at least a heavyweight position). as long as the Internet still occupies a large proportion of information, therefore, information filtering is essential and we will also rely on search engines. However, in the mobile Internet, information is no longer a major part of the mobile internet. providing convenience for living services is the biggest function of the mobile Internet. In addition, the mobile phone operating system is different from the computer end, therefore, the user portal is diversified. Diversified entries reduce users' reliance on search engines. Not only does Baidu understand this truth, but Baidu's search engine has no choice but to develop and acquire a variety of applications on mobile phones. Google also understands this truth, basically, the simple replication of the search engine on the mobile port has been deprecated.

Deep reasons why search engines cannot play around on mobile phones: funnel marketing VS ripple marketing

A search engine is a typical open-box marketing, that is, advertisers use the top ranking in search results to attract the attention of keyword search users. after clicking a website, users are interested in the product, after learning about the product and service in detail, you are eager to own the product, remember the product, and purchase it online or offline. Through in-depth analysis, advertisers finally complete transactions with consumers. However, in the mobile Internet, the purchase behaviors of consumers are determined by a series of ripple diffraction. The consumer sees the product information in a mobile APP, and then in another APP, finds that friends are using the product, and may take the initiative to download the enterprise APP, information from different sources is spreading in the distance, and the superposition of fluctuating waves leads to a greater marketing effect. at this time, it is exactly the same as the consumer demand, that is, the purchase is completed. Shows the two marketing methods.

In my opinion, the different marketing modes of the computer Internet and the mobile Internet are the underlying reasons that make it difficult for search engines to play around on the mobile Internet.

This article is based on the Shenzhen website construction site http://www.szfangwei.cn/original.